In 2019, we at House of Řezáč decided not to learn how to make better designs in Figma. Websites were already fully standardised by then, and spending time on it made no sense.
We put that time into customer research, workshop facilitation and validating ideas.
Today, AI draws screens, generates websites and writes code. That decision is now paying off.
We didn’t make it on a whim. We mapped out where we stood, our services and the future as we see it. That is especially useful today.
Careers in the age of AI
AI is changing the work of marketers, designers, project managers and administrative staff.
Some people ride the hype and want to hand everything over to AI as fast as possible. Others reject AI. It supposedly can’t do anything. Working with it is pointless.
Neither approach is interesting. AI handles many things and fails at many others. It makes no sense to throw everything into one bag.
Webinar on 8 December
In everyday work, everything blurs together. So it pays to stop and map out your own work.
At the webinar, each of us will draw a Wardley map of our own work. We will go through an example from marketing.
Based on the map, you can think about where you want to invest your energy in 2027.
Sign up for the webinar Trh už je jinde (in Czech) →
Tuesday 8 December 2026 | 2:00 pm CET | 60 minutes | online | free
"True strategy is about placing bets and making hard choices."
– Roger L. Martin

Weekend reading
Today's Work, Tomorrow's Workforce: Incentivizing Learning in AI-Assisted Work
AI gives the more precise answer. If you want to still have the skill a year from now, solve the task yourself once in a while.
