In what situations will House of Řezáč help me?

When your digital marketing isn't working, conversions drop or you don't know how to grow. We solve customer research, strategies, websites or e-shops in development of innovative ideas.

What will the collaboration look like?

Let's start by analyzing your business. We get to know your customers. We propose strategies that we will approve together. We implement solutions and regularly we measure the results.

What does a step-by-step collaboration look like?

We'll have a 45 minute online meeting. Based on the meeting, we will propose solutions. We will choose one together and implement the project.

How much will it cost?

It depends on the scope of the project. Lesser AI marketing projects are in the tens of thousands. Sites and assignments for e-shops in the hundreds of thousands. Corporate collaborations in millions. Write to us for a specific quote.

What if we are not clear about what exactly we need?

That's fine. We devote most of our energy to creating relevant assignments.

Do we have to have our own team, or do you handle everything?

We need someone to lead the project on your side. It can be a marketer, marketing director, sales director or CEO. We won't move without it.

Do you only work locally or online?

We work with clients all over the Czech Republic and abroad. 98% of our work is online. Czech or English.

You're too expensive for us.

A lot of our sites last decades. The initial investment may seem larger... the total price and especially the total benefit of the solution is a completely different fairy tale. So it's just a matter of how much you look to the future.

It will turn out well

Q: Do you only work with large companies or even smaller companies?

We work with companies of all sizes. From startups to international corporations. What matters is whether you intend to grow.

Q: We only want to hire Jan Řezáč.

Jan does educational trainings, leads some workshops, and monitors the quality of our work. You can hire him for a consultation... but be prepared for an hourly rate that will make your eyes pop out of your head.

When it comes to high-stakes, irreversible decisions, the people who will actually do the work are right there at the table with you.

“The agency advised us to make changes without understanding our business.”
“The new website didn't generate a single order.”
“Every supplier promised a revolution, but the result was zero.”

23 years of strategic digital projects

Including 10 years as House of ŘezáčWebu ostrém jako břitva, ze kterého se stal český technický bestseller, založil rod House of Řezáč a pozval do něj další profesionály.
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Být expert je něco jiného než být majitel malé firmy. Proto víme, jak náročné je rozhodovat se v byznysu, který se mění pod rukama. Prošli jsme si tím u sebe i u klientů mnohokrát.Navrhovali jsme ekosystémy stovek webů. Optimalizovali aplikace. Hledali v managementu shodu nad příští inovací. Zjišťovali, co zákazníci potřebují, aby projekt dostal relevantní směr.
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Co umíme, učíme. Vzdělávání je dnes polovina House of Řezáč – dvě knihy, kurzy vlastním tempem a živé tréninky, všechno online. Přednášíme na WebExpo, Marketing Festivalu i na mezinárodních konferencích.
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Dnes nám v práci výrazně pomáhá AI. Připravuje podklady, hlídá trh, píše první verze textů v našem tónu. Všechno si vyzkoušíme na sobě dřív, než to doporučíme vám.
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V roce 2026 napsal Jan druhou knihu. Už jste ji četli?

We turn chaos into order

We have a system that will increase your competitiveness.

We get to know your business

We use advanced tools such as Wardley maps.

We get to know your customers

Through various research methods. So that we can tell what really matters to them.

We will design a strategy

Based on the data we collect and your business situation.

We implement the project

We will build a website. We will create specifications for an e-shop. We will validate your ideas. We will create a set of A/B tests. Or AI automation. We will measure the effect of the changes.

We will measure the benefits

We will suggest further steps that will help you.

Having a new website alongside HoR at the start of the project helped us to clear up a number of question marks internally. Especially the ones that we didn't even know needed to be addressed. In addition, working together advances not only our website, but also us and our competence — we conduct interviews with customers, use new frameworks and tools. Thanks, for the support and the opportunity to learn so much from you.

Anna Handlová

marketing & PR manager, TON

The House of Řezáč family

Jan Řezáč

CEO

He has been building websites for 24 years and working on strategy for 10. He leads audits and strategic workshops and oversees the quality of our work. He is the author of the books Razor-Sharp Web (2014) and ŘEŽ (2026). He speaks at digital design conferences, most recently at WebExpo 2025. He lives in Brno.

More about Jan

Marek Šimkovský

Lead Designer

He leads a team of designers. With 12 years of experience in design, marketing, strategy, and business, he teaches our AI Marketing Lab and AI Design Lab workshops and oversees how we integrate AI into our design process.

MORE ABOUT MAREK

Our internal IT team is very technical and business oriented, so we are glad that our colleagues from House of Řezáč helped us to push our solutions in the area of design and UX. Honza Řezáč has built a capable team of people around him for UX, design and web analytics.

Tomáš Seryj

Team leader & IT project manager, Konica Minolta

Who we work for

We have delivered hundreds of digital projects for both companies and public institutions. 80% of our clients are in B2B.

Proposal of an e-shop with a billion turnover

We have created an assignment for a new e-shop and loyalty program

We helped increase website conversions (CRO).

We created a website on Webflow for electron microscope manufacturers

We implemented a website on Webflow with a connection to the information system

Cookie banner configuration, e-shop visual testing for opt-in rates, and consultation on analytics adjustments.

B2B & B2C international research, digital strategy, website & B2B portal for global bent furniture manufacturer.

We have simplified the way for applicants to study and prepared assignments for the new website

B2B international research & customer journey map for premium global DXP brand.

We help with the development of international digital projects

We created the specifications and documents for the tender procedure for the platform of 80 websites in Brno

We have designed the global website of the most famous Czech design brand.

We designed a framework and strategy for 200 BUT websites

We have simplified the way for applicants to study and prepared assignments for the new website

We designed a website for ČTK and several internal systems for presenting news online

We have deployed the AI sales assistant

We prepared the assignment and launched a new website

We have created an entry for a new website on Webflow

B2B digital strategy, application, multiple websites design and long-term digital ecosystem improvement.

We designed a global web

We sharpened marketing communications and redesigned the website

We designed a global web

Web design including internal system and author supervision of implementation

We created the specifications and documents for the tender procedure for the platform of 80 websites in Brno

We have designed the global website of the most famous Czech design brand.

We designed a framework and strategy for 200 BUT websites

Read our case studies

We are satisfied with the result and we appreciate the follow-up care. It is obvious that you are not indifferent to how it all turns out. I'm sure there are a few more projects to come.

Jiří Švihálek

CEO, Yoggies

Where can you meet us?

In the meantime, we share what we’re working on and what’s been successful for us over on LinkedIn. We also appear on podcasts. Jan's LinkedIn → · Marek's LinkedIn →

CLOSE EXTENDED MENU

Questions and answers

How can House of Řezáč help me?

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When your website or e-shop isn't generating leads, when everyone in your company is using AI in their own way, or when you are facing a big decision and lack the necessary data. It starts with an audit or a strategic workshop.

What does the collaboration look like step by step?

We will have a 45-minute online meeting. Based on that, we will propose solution options. You will choose one together with us, and we will implement the project.

How much does it cost?

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It depends on the scope. Audits cost tens of thousands of crowns, websites and project specifications for e-shops cost hundreds of thousands, and corporate partnerships reach into the millions. You can find prices for audits and workshops on their respective pages, and training prices on the Training page.

What if we aren't sure exactly what we need?

That is perfectly fine. We dedicate most of our energy to defining the brief—precisely because it is often unclear. And if path A doesn't work out, we look for path B.

Do you work with smaller companies too?

We work with companies of all sizes, from startups to international corporations. What matters is the intent to grow.

Do you work outside of Brno?

We work with clients across the country and abroad, in both Czech and English. 98% of our work is done online.

Do we need to have our own team?

We need someone on your side to lead the project—a marketer, marketing director, sales director, or CEO. We won't get anywhere without that.

We only want to hire Jan Řezáč

Jan leads training sessions and some workshops, and he oversees the quality of our work. You can hire him for a consultation; his hourly rate is 10,000 CZK excluding VAT.

You are too expensive for us

Many of our websites last for decades. Some are still winning awards 10 years after launch. The initial investment might seem higher, but the total cost and, more importantly, the value of the solution are a different story. It comes down to how far ahead you are looking and how much you can afford to lose by sticking with your current solution.