Trainings for your future

We'll teach you how to solve complex problems today. Strategically. Using artificial intelligence.

!! Currently we do not offer any of our trainings in english. In case of interest, let us know. We'll find a solution for you.

Nová kniha Řež v předprodeji

Po beznadějně vyprodaném Webu ostrém jako břitva přináší Jan na trh novou knihu. O tom, jak strategicky jednat v době rychlých změn.

Kalendář tréninků

Přidejte se! 1. lekce ze záznamu, zbytek živě!

2. 4. - 18. 6. 2025

|

19,900 CZK (excluding VAT)

AI Marketing Lab

Advanced use of AI for marketers

Přidejte se! 1. lekce ze záznamu, zbytek živě!

15. 10. - 10. 12. 2025

|

19.900 Kč (bez DPH)

AI Marketing Lab

Advanced use of AI for marketers

Přidejte se! 1. lekce ze záznamu, zbytek živě!

May 25, 2026

|

Free

Webinar: 7 AI Myths That Are Costing You

In an hour, we'll debunk 7 myths you're unnecessarily paying for – with your time, money, and frustration. And with what AI will never do for you, even if it could do it easily.

Learn at your own pace

Webinář
Trénink

50+ videos and materials

Strategic thinking: self-study

19,900 CZK (excluding VAT)

The minimal version of the Strategic Thinking training. If the dates don't suit you, and you need to reflect on the future today, gain annual access to over 50 videos and additional materials.

Webinář
Trénink

70+ videos and materials

Strategic design: self-study

19,900 CZK (excluding VAT)

The basic version of the Strategic Design training. Self-study without live sessions, hours of know-how, and Q&A recordings. Gain yearly access to over 70 videos and additional materials.

Webinář
Trénink

12+ hours of recordings

Webinar recordings

0-900 Kč (excluding VAT)

Take a look behind the scenes at current topics in design, marketing, and AI.

Participants say

I came away with plenty of concrete examples, templates, and tips for the things I deal with every day. I really commend Marek, Honza, and the whole team for not being afraid to live by the motto 'Show, don't tell' and for sharing real know-how instead of hollow techno-optimism. Plus, lifetime access to videos from future runs, in a field that moves forward by leaps and bounds every month, is such a huge value that it pays off handsomely just for that.

Lukáš Pítra - AIDL

Lukáš Pítra

Freelance Customer Experience & Marketing

The biggest difference for me after AI Design Lab is that I no longer need those five specialists I previously had to chase for many things I couldn't manage on my own. Now I can replace them to some extent — or rather, complement them. I can access data and information that would have been very difficult to find before. That's a huge step forward for me.

Petr Široký - AIDL 3

Petr Široký

UX & CX designer, Chyť a pusť Production

Thanks to the pre-prepared samples and data, I was able to work on projects and data that I normally don't encounter as a programmer – like user research. And then help deploy it to clients. AI Design Lab focuses on applying AI to design tasks. But that doesn't necessarily mean you have to be a designer to benefit from it. Anyone from a relatively related field can participate — many things are transferable.

Karolína Vyskočilová - AIDL 2

Karolína Vyskočilová

Programmer and consultant

I liked that it's not specifically about one tool. Yes, we worked with Claude, but it's about learning how to work with it – so I know how to think about it and how to easily switch to another solution. I understand the principles of working with AI. AI Design Lab elevated me from just chatting with a chatbot to working with files and seeing concrete solutions. It showed me specific procedures and processes. Now I have much greater control and see possibilities for using AI that I hadn't even imagined before.

Petr Široký - AIDL 2

Petr Široký

UX & CX designer, Chyť a pusť Production

The instructors at AI Design Lab teach what they themselves use. So it's practical and highly beneficial — most participants take away a huge amount. This isn't just some random, unqualified vendor advertising on Facebook. I recommend it to designers, UX professionals, and everyone who isn't sufficiently leveraging AI and is involved in design — UI, UX, or product builders. It covers theory, practice, and experimentation. AI Design Lab is truly meticulously crafted.

Petr Glaser - AIDL

Petr Glaser

Designer & Developer Efficiency Advocate, BleedingDev

I would recommend this training to anyone looking to explore the world of design work with AI. It's especially beneficial for beginners who want to get their bearings – to have the information presented in a structured way, try things out, and connect various concepts. You'll gain much more than if you tried to learn it on your own from YouTube. Between sessions, you have the opportunity to practice and apply what you've learned, and then bring any questions you encounter to the next meeting. I found that aspect particularly helpful. For me, AI Design Lab offers a practical overview of the entire design process and the application of AI.

Marek Malík - AIDL 2

Marek Malík

Senior Product Designer, Kentico

If I had to learn this on my own, it would easily take me a year or two — and who knows where I'd be. Other workshops I saw were just webinars. AI Design Lab was the only one that offered truly practical training, six consecutive sessions. It's worth the money.

Petr Široký - AIDL

Petr Široký

UX & CX designer, Chyť a pusť Production

The most practical aspect of AI Design Lab for me was the pre-built skills — you could get a peek behind the scenes at how someone else handles things in practice. It's not 'the best skill' you'd find on YouTube or GitHub. It's a specific skill that someone actually uses, and it works for their typical use case. And you get it ready-to-use. My biggest 'aha moment' was the tone of voice skill. It sounds incredibly simple, but it never occurred to me to approach it that way. I've already used it so many times; it has made my work much easier.

Karolína Vyskočilová - AIDL

Karolína Vyskočilová

Programmer and consultant

For me, Skills are the biggest highlight of the training. I had only heard about them, but I hadn't really worked with them. Ever since we learned to use them at AI Design Lab, my work has transformed — many things I used to handle in chat or with an assistant, I now manage through Skills. It taught me how to better integrate AI into the design process and automate part of my work.

Marek Malík - AIDL

Marek Malík

Senior Product Designer, Kentico

I used to look at every complex situation from one angle. Now I can look at the same problem from five, ten angles. I can analyse him, take the right tool and move on. These are the skills I need in my job. I recommend the Strategic Thinking training to anyone who solves more complex projects — and especially anyone who has some decision-making power in a team or company.

Jiří Švihálek - SM

Jiří Švihálek

Chief Operating Officer, Yoggies

As a freelancer, you feel like you're doing everything. Strategy is the last thing there is time left for. I signed up for Strategic Thinking mainly to force myself to stop and set aside time for long-term, conceptual thinking. And it worked.

Pavel Šabatka - SM

Pavel Šabatka

freelance web analyst

I supply marketing websites, so I need to know what clients need. I need to be able to look at it through their eyes. The AI Marketing Lab showed me the possibilities at the intersection of my work as a developer and marketer. I've seen that even a non-technical person can do technical things - mass word processing, automation. And how they explain it: even a non-technical person understood it, but at the same time it was quite new for the technical as well. Now we've implemented automatic tagging of 20 thousand blog posts. It couldn't be done manually.

Karolína Vyskočilová - AIML

Karolína Vyskočilová

programmer and consultant

I wanted to gather information about the AI world — what are the trends, how can these many applications be used together. The AI Marketing Lab gave me exactly that. It had a coherent structure: theory, practice, smaller tasks, and finally a comprehensive larger piece of functional apparatus. The lessons continued, in the later ones we recycled everything and put it into larger units. It wasn't passive watching - I had to practically try it out. And then came that moment: I wrote a prompt and I had an application. I made a woman a recipe app within 20 minutes. That was wow!

Josef Nakládal - AIML 2

Josef Nakládal

freelancer marketer

This training set the bar very high! The perfect balance between the technical base and the real application in practice. Fast response to news — each session reflected current events as well as new tools. And most importantly: an open look into the “kitchen” of how AI actually works in House of Cutter — no sauce, but concrete scenarios, procedures, results. As a result, we have taken our approach to AI to the next level — both in the inner workings and in what we deliver to clients. If you are not only dealing with AI in marketing and want to go in depth, I recommend AI Lab to you with all ten.

Radek Doležel - AIML

Radek Doležel

Managing director & Head of AI, Media Factory Group

Like if this is supposed to be a “must-have” for a marketer in 2025, someone please send me a tutorial on how to clone... yeah aha, that's what it was actually about! :D

Jakub Rafaj - AIML 2

Jakub Rafaj

senior product manager, Milton

A great, well-trodden three-month course that puts you a couple of horse lengths ahead in the use of AI. I think it is suitable for senior marketers who know a little AI, or for media marketers who know AI well. Anyone else will have to brandish enough to prosecute. What is a big advantage: you have access to all the materials in Teachable even after the end of the course. Personally, I return to them regularly to dust off what has not settled right away, or to find a solution for a use case that I did not think of during the course, but I am currently solving it.

Marie Doskočilová - AIML 2

Marie Doskočilová

Research and Community Manager, ARTIN

I took the first lesson. My head was running - I won't give this, I overestimated my skills, I'm definitely not that far with AI and I'm 100% the biggest hoof of the whole autumn run. Soon it turned out that it didn't matter at all. Each lesson was packed with a huge amount of information, but everyone was helpful. Don't you understand? We explain! Do you need to get back to it? Here you have the documents, here you have the record of the course and especially ask, we are here for you! As a result, I moved forward a bunch of light years. I have gained an incredible amount of PRACTICAL! information that I can apply to normal practice. It was a fling. In the best sense of the word.

Pavlína Sacherová - AIML

Pavlína Sacherová

freelance marketer in tourism

From each meeting I took away at least one thing that I still use to this day. Sometimes a trifle (a more effective procedure or a specific prompt). And sometimes the whole tool + use case I didn't know before.

Jan Hůlka - AIML

Jan Hůlka

B2B marketer, wflow

I can safely recommend the trainings from House of Řezč, the 40k has already been returned to me in multiples not even in a year.

Lukáš Pítra - SD 2

Lukáš Pítra

Freelance Customer Experience & Marketing

In training, I wanted to gain a pitch. I'll stop for a bit so I can think about things strategically. I have no room for this in the company when dealing with ordinary operations. Honza led the training a lot practically. It can be seen that he has a lot of experience. The most beneficial for me was the last meeting, where we met physically and discussed our proposals and various strategic approaches live with others.

And a key insight from Strategic Thinking: you have to take the time to strategize - it's a process. Anything chaotic and operational that brings about your normal workday is not strategic, although it sometimes seems that way.

Petr Hloušek - SM

Petr Hloušek

CMO, Whalebone

I wanted to get an overview of the tools and their practical use. You showed us what and how you actually use in House. Thanks to this, I took away tips for simplifying everyday work, such as how to deal with meeting minutes more efficiently. In addition, I can return to the content and review it again thanks to the recordings from the training sessions.

Vojtěch Jelínek - AIML

Vojtěch Jelínek

Marketing Manager, VEIT Electronics

I slipped out of my bubble and gained a pitch. The training helped me see AI from a broader perspective. From the point of view of a marketer, it was super loaded with information and it also moved me as a programmer in the use of AI.

Pavel Kovář - AIML

Pavel Kovář

Full-Stack Web Developer, Surface

Web scraping and working with Markdown have changed the way I work. Now I use it daily for faster and more efficient work. Whenever someone asks me to recommend them a course, the only place I always refer them to is House of Řezáč.

Jakub Rafaj - AIML

Jakub Rafaj

senior product manager, Milton

AI Marketing Lab gave me an awareness of all the things AI can do. While I'm not the technical type, I know there are tools I can take advantage of. It wasn't my first AI training since House of Řezáč. I have always carried something that I can use on an almost daily basis. So I think: Wow, let's move on!

Lenka Weissová - AIML

Lenka Weissová

Business Analyst and Marketing Specialist, Moravia Containers, a.s.

The training opened my eyes to how many possibilities AI has to offer. I found that even without deep technical knowledge, I could achieve great results. It helps me a lot that we have materials and records online. I can play them backwards and go back to the individual parts. I applaud that a lot.

Martina Wildtová - AIML

Martina Wildtová

communications officer - event specialist, Ministry of Regional Development of the Czech Republic

I liked the structured explanation of the different kinds of prompts. I haven't seen this anywhere else and now I'm actively using it.

Josef Nakládal - AIML

Josef Nakládal

freelancer marketer

I have been using artificial intelligence for my daily work for a while now. I thought I knew a lot already. In training, I found that it can be used even better and differently and faster. The most valuable to me was automation. Under the guidance of House people, it was terribly simple, and now I know how to connect different tools. Plus, I found that I didn't need to know coding. I can do a lot of things without him now.

Renata Šejnová - AIML

Renata Šejnová

CMO, NEWTON University

AI Marketing Lab is my fourth AI training from House of Řezáč. I am very comfortable with your approach and am excited about everything you produce in the field of AI. I'm not a purebred marketer, so for me some things were very complicated and I'm not going to use everything. At the same time, I enjoyed trying new instruments, it was very useful. Lab helped me as a business owner to find new ways to use AI in practice.

Jan Hájek - AIML

Jan Hájek

Managing Director, Experiences.cz

At AI Marketing Lab, I finally tried automation and made something that actually works and helps me. At the same time, I discovered everything that can be accelerated and automated thanks to AI. I see a lot of opportunities now to take advantage of that with clients. Thanks to training, I overcame my fears and began to work with AI confidently.

Monika Hušková - AIML

Monika Hušková

economic copywriter

For me, the most useful thing is that even though I'm not technically based, I could touch the instruments, lose extreme respect from them, and start experimenting with them. I also got some super specific tips, like how to save tokens. It can be seen that the tutors do not only do this from YouTube videos, but that they actually use these tools and give us real experiences. The icing on the cake is superbly tuned and logically arranged materials. Thanks to this, I did not linger and fully concentrate on learning. After training, I left and started using straight AI tools.

Marie Doskočilová - AIML

Marie Doskočilová

Research and Community Manager, ARTIN

I was looking for a course that made sense for the client. Strategic design was recommended to me by a colleague and I do not regret it. No waste of time with theories, but practice, questions, concrete answers. Prepare in advance and in training you will try everything. I like that the trainers really live it up and pass on real-life experiences.

Alena Bartošová - SD

Alena Bartošová

Freelance marketing ambasador

I went to the course because I needed a change. Training has broadened my horizons where I didn't expect it at all. The videos before the course were great. Thanks to them, I made the most of the meeting. The biggest aha moment? Pauses. I've learned that there's nowhere to rush. I would recommend this training to all traders right away.

Stanislav Nakládal - SD

Stanislav Nakládal

Freelance Designer

I needed to better manage processes and work with people. Strategic design helped me see context and meaning in the details as well. He showed me how to engage a team and exploit its potential. Thanks to training, I immediately improved the facilitation of workshops, learned to read the reactions of colleagues and respond better to them. He's been very beneficial to me.

Ivo Pěta - SD

Ivo Pěta

Marketing specialist, Hartmann-Rico

I wanted to improve as a designer. The training showed me how to move through the entire design process, most of all in facilitation. I realized that if I improved the facilitation of the workshops, I would also increase the confidence of my workshop participants in me. This will improve my position in the company and in the team. Design is not about designing, it is about collaborating with others with whom we create value together.

Yveta Londa - SD

Yveta Londa

CX/UX Designer, Y Soft

The strategic design was groundbreaking for me. He taught me to see my strengths and weaknesses, to understand myself and others, and to move forward in design. Today I know what I want to do and how to improve. I recommend it to anyone who wants to be better.

Magdaléna Synovcová - SD

Magdaléna Synovcová

Freelance Webdesigner

Intense. He's direct. It's open. It's clear. It's casual. It's online. He's alive. Team and individual. Stylish. I'm carrying a load of new practical information. Perfect pulling your head out of the sand. Training is not about drawing in Figma. It's about design before you embark on drawing. About design before design. It's about understanding what you're doing, why you're doing it and where you want to go.

Vilém Kalus - SD 2

Vilém Kalus

UX designer, Česká spořitelna

I wasn't sure if Strategic Design would benefit me as a sales director as well. In the end, it was a hit in the black. We focused on specific skills that I can immediately start using in practice. I learned to create and pass assignments better — a crucial step in internal cooperation. And thanks to efficient data collection and problem solving, I already see improvements in communication with colleagues and partners.

Zdeněk Šiška - SD

Zdeněk Šiška

Director of Business Development, SNADNEE

Strategic design has helped me change the way I think as well as work. It gave me a completely different perspective on the strategy and the steps that need to be done before the technical part of the project. It is training for all those who want to achieve results and advance their project or business... and turn their dreams into reality.

Pavel Bednařík - SD

Pavel Bednařík

tax advisor and finance specialist

I wanted to do more than just draw nice pictures. I wanted to get a strategic perspective on design, to have a bigger picture, to think about it differently. The training showed me how to do it differently, how I can do design even better. He gave me a lot of little things — facilitation, AI, sense-making — that I can transfer directly into the real world into my practice.

Mária Šviriková - SD

Mária Šviriková

Senior Interaction Designer, Red Hat

At each meeting, we had to go through videos with theory, which we then followed up with concrete practice. That was super efficient and effective to learn something. The Q&A was also great after each meeting, where we could discuss anything and Jan answered us from the point of view of his agency and experience. So even in areas where I thought I wouldn't learn much new anymore, it moved me quite a bit. This training took my head out of the sand.

Vilém Kalus - SD

Vilém Kalus

UX designer, Česká spořitelna

I was afraid that as a more experienced designer I would not take much away from training. I have acquired a wealth of knowledge and know-how that I will benefit from for years to come. With facilitation techniques, I even found that I still have large gaps and can move a lot. House uses modern teaching techniques, where we have the theory ahead of time and in meetings we no longer waste time with it, we go straight to practice. That was great.

Matěj Heřman - SD

Matěj Heřman

Senior UX Designer, Kentico Xperience

I would like to thank you and the entire team for three great workshops. I have never seen anything like this on the Czech market. I dare say it competes with foreign ones as well. Conducting workshops of high quality and full practice on own projects. Moreover, the methodology is also current for foreign markets.

Milan Cícer - WSC, WOW, SV

Milan Cícer

Head of Marketing, MAXIMA reality

Wardley's maps are a game changer for me. Thanks to the Strategic Thinking training, I discovered a completely new perspective on strategy and validation of business ideas. On the first evening, I'm mapping out different directions where we want to take the company, and I'm hitting a wall. Five of the seven ideas are completely out of whack. But did it work for me under a different approach?! My brain is on fire. I'm mapping on and really - it's not working out. Wardley's maps are a complete game changer for me.

Adam Dolejš - SM

Adam Dolejš

CEO, Asociace vyjednavačů

I didn't want to get into it. I was used to doing things the way I used to, the old fashioned way. But I realized that learning how to use AI is an inevitable step for the development of my business projects. I turned to House of Řezč and thanks to the intensive personal coaching of Mark, within 2 months I became an enthusiastic fan who, among other things, already grows his own mini-me.

Karel Novotný - AI

Karel Novotný

Founder and CEO, BRAND FAMILY

I used to just suggest. Now I lead the whole design process. The training gave me the tools to facilitate as well as smart use of AI. He taught me to ask the right questions, conduct research, and the whole project. He showed me how to influence people's behavior. I left with a bunch of ideas. We have used some of them in our clients' projects. It was intense. And groundbreaking. It changed the way I work.

Mikuláš Voborský - SD

Mikuláš Voborský

founder and web designer, Apadore

House of Rezač trainings are a standard of strategic training in the field of AI. For the lecturers of this agency, there is a special strategic thinking and understanding of the participants. Nowhere did she encounter such advanced Jewish thinking. Content-wise, we have always been reduced to the practical but most meaningful use of intelligent intelligence, guided by different skills and knowledge. This strategic view, present in the background of every step of education, has enabled me in practice to work out of my sleeve—to provide valuable advice in counseling, valid for longer than any novelty, and at the same time, to walk unerringly on the path to advanced use of the tools of intelligent intelligence.

Ivana Latiaková - AIU III

Ivana Latiaková

AI Content and Copywriting Specialist, AI University Training Reference

The Strategic Thinking course really excited me. I can totally feel - except on a physical basis - how my brain moved.

Janka Kosecová - SM

Janka Kosecová

personal trainer and motivator

The training was really pure practice. No frontal teaching. The biggest benefit for me was the strategy and business part. I thought I was already at a higher level in this area, thanks to Honza I had the opportunity to move much further.

Tomáš Ludvík - SD

Tomáš Ludvík

UX strategist and lecturer

Two years ago I started my own business. I thought a lot of things needed that I know my customer. I didn't know him. And other things I didn't know either, I just thought them. Today, thanks to Strategic Design training, I know how to do research and really get to know my customer, I know how to get the necessary background to make the right decisions, I know how to validate my ideas efficiently and inexpensively, I know how to deal better with stakeholders in my client projects, I know better how to help myself with AI. It's time to gradually put new knowledge into practice and solve complex problems based on data, not intuition.

Tomáš Fedor - SD

Tomáš Fedor

Freelance Frontend Web Developer

In training, we learned how to effectively solve complex problems. On the basis of data and without unnecessary waste. I take away a number of techniques that I can immediately use in practice. Design probes, frameworks, facilitation, presentation and idea generation.

Tomáš Páral – SD

Tomáš Páral

CEO, MoroSystems

Strategic design is like a party mix, where you just pick the themes that take you the furthest. It's a kind of accelerator for designers - completing it will make a lot of situations you'll deal with as a designer much easier in the future.

Veronika Voglová - SD

Veronika Voglová

lead designer, ROIMARK

Getting Midjourney to generate a dinosaur isn't that much fun. As long as the dinosaur fits in with your brand and the images keep at least some resemblance between them. I managed to do an evolution in sweat and blood at AI Style training. Under the experienced eye of Julie and Mark, my prompts have undergone an almost subtle but absolutely essential revolution. It was challenging, it was a bit of a dada, but I enjoyed it.

Vladana Bačová - AIS

Vladana Bačová

CEO a founder, Pretty Much Nomads a aplikace Contesaur

A brisk three-hour ride for anyone who wants to move from "wow, that's pretty" to more serious and more consistent visual generation for real use in marketing communications. You'll get a solid and structured foundation for your prompts, and you'll learn a basic set of techniques that you can then develop endlessly. A very meaningful afternoon - go!

Vít Rýznar - AIS

Vít Rýznar

Brand Designer, BLOOMFIELD.STUDIO

The most interesting thing for me was to try using more complex prompts, which allow me to better specify and specify the requirements for the generated text. This will help me speed up and streamline my work as a copywriter. I believe this course will be beneficial not only for copywriters, but for anyone who works with text.

Zdenka Ševčíková - AIW

Zdenka Ševčíková

copywriter

The realization that there are 3 flight levels of targets is quite crucial for us. We end the workshop with the impacts, outcomes, outputs and their influence burned into our retinas. The workshop kick-started a shared perception of the need for this change in thinking about projects to push through to all our colleagues across the company.

Tomáš Dolejš - WSC

Tomáš Dolejš

CEO, Infomatic

Tomáš Kejmar's warning

Participation in Strategic Research training may cause the following side effects:

1. An insistent need to hire a House of Řezáč for your project..

2. A compulsive need to find a better tailor.

3. An irrational desire to spend all your savings on professional literature and spend all your remaining vacation time studying.

4. The desire to apply strategic inquiry methods to the team research question "Where are you going to lunch today?".

Tomáš Kejmar - SV

Tomáš Kejmar

Social Media & Digital Marketing Manager, Lasvit

I would recommend the Accelerator to anyone with a business to clarify their ideas and realize the pitfalls of the project before they start wasting time and money. It has helped me fine tune my process of creating an app for tutors. I started approaching user problems in a completely different way, I polished my analytics, and for the first time I sketched instead of frantically coding. It's nice that the topics are practical and can be applied to your own project immediately.

Zuzana Řezáčová Lukášková - UXA

Zuzana Řezáčová Lukášková

Director, Mandala Centre

I thought I was doing the strategies well for years, and I was wrong. Strategic thinking has shown me how to better map business situations, set the right direction in terms of evolution, competitive advantage, validate ideas, do the right things right and add value. I learned how to use amazing frameworks and think 2 levels higher, most importantly to think completely differently than before. It was great training - from the concept to what it taught us all. Where does crappy backpacker training stack up against what House of Řezáč does!

Miloslav Koča - SM

Miloslav Koča

Senior IT Management & Business Consulting, Projectman

For years I worked intuitively in design. The training gave me a new way of looking at design as a business tool - and now I'm starting to work on my first design probe. The investment I made in the training has only paid off in saved time before the end.

Radek Kyselý - SD

Radek Kyselý

senior developer, Superface

At Strategic Design you will learn things that you will not learn at any other course in the Czech Republic. You will learn how to think about them. And how the big boys and girls do design.

Petr Bechyně - SD

Petr Bechyně

freelance UX designer and web analyst

I would rename this training to "Designer in 5 weeks". Because during each brisk workshop, you'll learn the entire design process - including methods, frameworks, and everything you need to be a designer. We had plenty of room for questions, the workshop on sense-making and incorporating AI into the design process was great.

Ondřej Fendrych - SD

Ondřej Fendrych

UX designer, Chyron

AI is not just a buzzword for innovative companies, but a truly useful tool. Thanks to the training, I learned how to format data, accurately enter requirements and tried out different types of outputs. All of this now saves me a lot of time and nerves when working with AI.

Renáta Šejnová - AIW

Renáta Šejnová

Business Director & CEO, Lucky Citron, testimonial na trénink AI Workflow

Even within a few hours of trying it, I was getting significantly better texts out of ChatGPT than in all previous attempts. The fact that someone serves me such a polished manual, practically ready for copy paste, is just awesome for me as a person who doesn't have that much time to play with AI. It gave me the motivation and know-how to incorporate ChatGPT, even though I didn't like the AI from the start. Anyone who is hesitating, don't hesitate anymore.

Nikola Kozohorská - AIW

Nikola Kozohorská

freelance copywriter, testimonial for AI Workflow training

Thank you for the practical workshop and demonstration of how to work with AI. The most interesting thing for me was to try how to use ChatGPT to generate posts on LinkedIn. Already in the training I was able to create several posts that were interesting and relevant to my target audience.

Míša Chramostová - AIW

Míša Chramostová

LinkedIn Strategist, Coach & Mentor, inGen

If you want to jump on the AI bandwagon as quickly as possible, this workshop is the right choice. It offers a simple and practical overview of how to work with ChatGPT, while giving you plenty of space to try everything out on your own project. A brilliantly prepared and delivered training that is unrivalled (so far) on the market.

Michelle Losekoot - AIW

Michelle Losekoot

digital freelance storyteller

Target training with Mr. Řezáč is very professionally conducted. And it hurts a little. It forces you to think about the overall concept of business and at times makes you feel like you might miss the train as an entrepreneur if you don't stay on the cutting edge of the path. And that's probably the best part of it for me. After the training, I have so far acquired at least some of the literature Mr. Rezac mentioned there and hopefully that "train" will at least slow down. :)

Simona Medřická - WSC

Simona Medřická

CEO and Founder, YOLOPET SE

I appreciate the fact that we got a feel for each method and then used it directly on our own projects. Personally, I got new inspiration for internal UX processes and internal processes as such - we started to make an internal manual, for example.

Ondřej Janus - UXA

Ondřej Janus

Managing Director, PORTA design

At the Strategy Club we dusted off the frameworks from the training and consolidated the basics, which I am now better able to use in practice. In addition, we got the opportunity to explore new ideas and tools that have recently caught Honza's attention - little "one-liners" for inspiration. I participated online and can say that the club was well worth the time.

Michal Krutiš - SK

Michal Krutiš

marketing strategist

Before Strategic Thinking, I was also in Strategic Design, so I had very high expectations. All of them were met. The training helped me with the concrete application of tools that allow me to find a common language to discuss and move the company's strategy, even when an I.T., a marketer, a lawyer and a CEO are sitting over it. Moreover, one gets a tremendous opportunity to look under the hood of a particular company's leadership, which solves strategic problems and discussions all the time and conducts them with complete openness.

Matouš Vinš - SM

Matouš Vinš

CMO, naBOSo

I lived in a bubble that AI was only good for marketing copy. AI University changed my perspective. The part about data and document analysis is perfect. I found a lot of stimuli there in which I can try AI. It started to dawn on me where and how I could use AI and incorporate it into my work as well.

Michal Učeň - AIU

Michal Učeň

e-shop owner, terve.cz

Strategic design is a source of ideas, inspiration, guidance and a time-consuming hobby for a few weeks, with overlap into the next few years. Seeing the whole design process was very crucial and important to me.

Michaela Georgievová – SD

Michaela Georgievová

CEO, ČISTÝ TRIKO

The training was great in its breadth and scope. I took away a lot of suggestions and aha moments that I will work with and revisit in the months and years to come. The biggest aha moment was that frameworks like Wardley's maps are especially useful as a tool for discussing strategy. They shine a light on a given subject from X different perspectives and open up a host of questions that one wouldn't think of on their own. Strategic thinking has exceeded my expectations.

Michal Polášek - SM

Michal Polášek

Founder and CEO, igloonet

I must say that Honza Řezáč gave us a really great and inspiring training. I was satisfied with the experience and would definitely recommend this training to others who also want to improve their strategic thinking.

Michal Krutiš - SM

Michal Krutiš

strategist

The training helped me a lot with how to implement AI into the process. Probably the most beneficial thing was getting a basic blueprint of how to write prompts correctly, what to expect from AI, where to move forward. Now with hindsight after the training, I can say that I really started using it afterwards, I started playing around with other forms of prompting and I would almost say there's not a day that goes by that I don't use AI for something.

Martin Semerád - AIW

Martin Semerád

marketing manager, Redbit, testimonial for AI Workflow training

Before the training, I thought that research was something big, demanding, that we couldn't do all at once. Honza opened my eyes, research among clients can actually be easy. That I can also get to know them a little at a time, gradually and in a way that is manageable even for a small company. To this day, I still use the trick with breath and one-word notes that Honza showed us. It helps me to really focus on the people I'm listening to.

Michal Nohel - SV

Michal Nohel

freelancer

The biggest added value of the House of Řezáč is that they don't do lectures, but trainings. So the participant works directly on the training with his own agenda or situation. His own example becomes part of the problem and he can learn directly from what he is actually solving.

Michal Benco - WSC

Michal Benco

Evangelist of transformation

I was pleasantly surprised by how easy it is to organize an online workshop for 20 people. The combination of tools was interesting, it had a flow, it was really cool. Content-wise, I found the training very useful. Some of the things I already knew, but there were a lot of situations and moments that I had never looked at in this way before. Plus, it fit in with the turn of the year and working with goals in our company, so we put the ideas from the training to use right away.

Michal Polášek - WSC

Michal Polášek

founder & CEO, igloonet

I found it practical that the whole program was online. I really appreciated the participation of other designers and experts who complemented the whole program. What I also appreciated is the fact that I felt the pressure to move forward with my project by each subsequent meeting.

Martin Zahuta - UXA

Martin Zahuta

freelance designer

Very useful and very practical training. Guidance for both commissioners and researchers on how to work together to arrive at insights that can be used to make more informed decisions.

Matěj Chyľa - SV

Matěj Chyľa

UX Designer, Liquid Design

Strategic design is not really training for designers at all. It's training for owners/managers who solve hard business problems day in and day out that they don't have enough information or time to crack. It's a very practical infusion of methods, tips and experience. As a result of the training, I've turnaround 3 steamroller better workshops, pushed through two major changes on projects that I couldn't argue away for a long time, had much better and richer outputs from one series of in-depth conversations with a really tough target, created 2 custom frameworks and changed around a dozen smaller things in my daily workflow, namely started reflecting more. Not bad at all for 2 months of work. For that, after most of the training, one doesn't change anything at all. So friends, I recommend it. And especially if you are solving complex business problems.

Lukáš Pítra - SD

Lukáš Pítra

Freelance Customer Experience & Marketing

The Strategy Club is a fantastic place for anyone looking for a space to develop their strategic skills in a safe and supportive environment. In the club, we get to try out new frameworks virtually on our own business and get useful feedback and other great insights from others. The best way to learn Wardley maps is to make Wardley maps. So Jan set up the perfect challenge for us, where we would post maps we made on any topic to the WA group each day. We identify new strategic moves, discover where we have gaps, and also see how others are thinking about it. Plus, in this group of smart like-minded people, we inspire each other and develop our strategic thinking together.

Martin Imrich - SK

Martin Imrich

Chief Customer Officer, Safetica

AI Workflow from House of Řezáč has shot me up several levels in my ChatGPT skills, and it has motivated me to do so. The cool thing is that after the course, you automatically become a member of a closed group on Discord where you are always learning new things. And you leave with a perfectly crafted manual full of prompts.

Marie Doskočilová - AIW

Marie Doskočilová

Employer Brand Communication Officer, Kentico Software

Thanks for a great course. It was an investment that will pay me back 100x in the future. I learned more in 5 weeks than I have in the last two years.

Markéta Fukasová - SD

Markéta Fukasová

UX design generalist

The training is worth it! Sense-making workshop, opportunity solution tree, frameworks... It was great to put theory into practice. Plus, we got the theory in videos that we could watch when it was convenient for us. The cherry on top was the great facilitation of the training by the designers from House.

Liliana Obadalová - SD

Liliana Obadalová

UX designer, Notino

I highly recommend Goal training! Even before training you will get your hands on material that will give you a new perspective on the different flight levels of targets. At the training session you will get to try it out virtually on your project and get feedback. You'll get your hands on a tool that you can use in your company and more importantly yourself to flip the thinking from the typical "Feature factory" aka I do things by the sentence without impact to looking for meaningful Outcomes (results) and how I can best achieve them. The definition of Outcome as a change in human behavior is a key idea for me. The exact definition from Joshua Seiden in Outcomes over Outputs: "An outcome is a change in human behavior that drives business results." So the connection with impacts illustrates it all nicely.

Martin Imrich - WSC

Martin Imrich

Chief Customer Officer, Safetica

This training made me realize how much I squat in naive realism about myself and how little I can still as you aptly put it "create an environment for decision making based on the needs and behaviors of the people out there". I've seen it all in theory many times in other models and words, practice limps along. It kicked me to open up a discussion for FY2022 planning on two projects on how to revise our approach even further.

Lukáš Pítra – WSC

Lukáš Pítra

E-commerce supervisor

When I compare the cost of the course and what it has brought us, the benefit is far, far greater and I would definitely do it again.

Lukáš Hejtmánek - WOW

Lukáš Hejtmánek

Cambodian, kampotskypepr.cz

Thanks again for the great training and post-training support. It poured new energy into my veins. And it helped me on my way to my goals. Although some I need to reframe a bit and get into the right flight levels. Really amazing training that every manager should go through.

Lucie Zitterbartová - WSC

Lucie Zitterbartová

CEO, Lucky Citron

The strategic club for me is mainly the people, the community around me, talking and helping each other. When you are alone in the management of a company, you need someone to discuss strategic decisions with, someone to consult. Thanks to the club, partnerships are formed beyond training and you have someone to turn to. We support each other. I see a lot of sense in that.

Jaroslav Mach - SK

Jaroslav Mach

CEO, MR.PARKIT

Strategic thinking opened my eyes. I have gained insight into frameworks that now help me align my thoughts and offer new perspectives on business and strategy. The time and money invested paid off within days. If anyone is hesitant to attend, it's better to check right away when the course starts and set aside time in your calendar. Thanks for the dense preparation to tame the thoughts. It was a very useful training.

Jaroslav Mach - SM

Jaroslav Mach

CEO, MR.PARKIT

The course is great. I dare to say that I haven't had such a beneficial training in a couple of years, and I've been through quite a few different foreign workshops or tailor-made training. I'm really impressed. Now I just have to keep putting it into practice.

Jenda Perla - SM

Jenda Perla

Business Consultant for Marketing & Sales

The training focused on developing strategic thinking was not only inspiring for me, but also wonderfully useful in the long run. The frameworks implemented now play a key role in our workflows. The design probes we learned to use have become an indispensable element in the development of innovative products. With this new perspective on strategic thinking, our corporate compass is now pointing towards success.

Jan Lenčo - SM

Jan Lenčo

Co-founder Party Kýbl

As a freelance developer, I especially appreciated learning how to think about the tasks that AI can handle and how to write prompts. This will allow me to make my article writing faster and more efficient while delivering better quality results to my clients.

Karolína Vyskočilová - AIW

Karolína Vyskočilová

programmer and consultant

I was really happy with the training and it met my expectations. Mr. Řezáč broadened my horizons and through the practical exercises I hope to improve my questioning skills so that I can gain important and valuable insights on which to build strategies for our clients.

Lada Šilhavá - SV

Lada Šilhavá

Marketing Strategist at CZECH PROMOTION

Even though I am experienced in online marketing and goal setting, there were a lot of new ideas for me at the training that reinforced some things and helped me in others. I would recommend it to pretty much anyone. Even experienced marketeers who are already working with goal setting. It may not be completely new to them, but it will definitely be beneficial.

Jana Poláková - WSC

Jana Poláková

CEO, Vivio agency

I'm definitely not a beginner in research, and I still have a lot of useful tips and information. I recommend the training because the insight into the heads of your customers is truly priceless.

Kateřina Kalivodová - SV

Kateřina Kalivodová

Copywriting & Consulting, Content Agency

Before entering the AI University, there was an absolutely precise training: train yourself in the subject of AI at all levels, including strategy (hard!) , have an excellent access to the most up-to-date information, learn and, although calculated, learn and teach, it is possible to ask.
Well, this education fulfills me. To the point. Thumbs up for content, applause for courage and format. The energy you put into this at the House of Rezč is enormous.

Ivana Latiaková - AIU II

Ivana Latiaková

AI Content & Copywriting Specialist, Content Master SK

AI University fulfills my expectations to the fullest and gives me exactly what I need for my job.

Ivana Latiaková - AIU

Ivana Latiaková

AI Content & Copywriting Specialist, Content Master SK

Strategic design is a must-have for designers. One of the most important parts of training for me was stakeholder management, influence tactics and emotional resilience. In our company, I will use a few of the things we discussed.

Elmar Cendelín - SD

Elmar Cendelín

Innovation Manager, EXX HOLDING

If you want to start thinking strategically and stop jumping at the first idea that comes to mind, go for Strategic Design by House of Cutter. It will teach you how to deal with the real essentials.

Jan Kočenda – SD

Jan Kočenda

Head of Marketing, Trezor.io

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