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Účastníci říkají

Nechtělo se mi do toho. Byl jsem zvyklý dělat věci, jak jsem zvyklý, postaru. Ale uvědomil jsem si, že naučit se využívat AI je nevyhnutelný krok pro rozvoj mých business projektů. Obrátil jsem se na House of Řezáč a díky intenzivnímu osobním koučingu Marka se ze mě během 2 měsíců stal nadšený fanda, co si krom jiného už pěstuje i vlastní mini-me.

Karel Novotný - AI

zakladatel a jednatel, BRAND FAMILY

Dřív jsem jen navrhoval. Teď vedu celý designový proces. Trénink mi dal nástroje pro facilitaci i chytré používání AI. Naučil mě klást správné otázky, vést výzkum i celý projekt. Ukázal mi, jak ovlivňovat chování lidí. Odcházel jsem s hromadou nápadů. Některé z nich jsme obratem využili v projektech našich klientů. Bylo to intenzivní. A přelomové. Změnilo to způsob, jak pracuju.

Mikuláš Voborský - SD

zakladatel a web designer, Apadore

Tréningy House of Řezač sú pre mňa etalónom strategického vzdelávania v oblasti AI. Pre lektorov tejto agentúry sú obzvlásť výnimočné strategické myslenie a smerovanie účastníkov. Nikde inde som sa zatiaľ s takto pokročilým ľudským uvažovaním nestretla. Obsahom, ale najmä prístupom, nás po celý čas smerovali nielen k praktickému, ale najmä zmysluplnému využívaniu umelej inteligencie, naviazanému na ďalšie zámery a ciele. Tento strategický pohľad, prítomný na pozadí každého kroku vzdelávania, mi v praxi umožnil vyťahovať esá z rukáva – v poradenstve poskytovať cenné rady, platné dlhšie než horúca novinka a zároveň neomylne kráčať po ceste k pokročilému využívaniu nástrojov umelej inteligencie.

Ivana Latiaková - AIU III

AI Content and Copywriting Specialist, reference na trénink AI Univerzita

The Strategic Thinking course really excited me. I can totally feel - except on a physical basis - how my brain moved.

Janka Kosecová - SM

personal trainer and motivator

Two years ago I started my own business. I thought a lot of things needed that I know my customer. I didn't know him. And other things I didn't know either, I just thought them. Today, thanks to Strategic Design training, I know how to do research and really get to know my customer, I know how to get the necessary background to make the right decisions, I know how to validate my ideas efficiently and inexpensively, I know how to deal better with stakeholders in my client projects, I know better how to help myself with AI. It's time to gradually put new knowledge into practice and solve complex problems based on data, not intuition.

Tomáš Fedor - SD

Freelance Frontend Web Developer

In training, we learned how to effectively solve complex problems. On the basis of data and without unnecessary waste. I take away a number of techniques that I can immediately use in practice. Design probes, frameworks, facilitation, presentation and idea generation.

Tomáš Páral – SD

CEO, MoroSystems

Strategic design is like a party mix, where you just pick the themes that take you the furthest. It's a kind of accelerator for designers - completing it will make a lot of situations you'll deal with as a designer much easier in the future.

Veronika Voglová - SD

lead designer, ROIMARK

Getting Midjourney to generate a dinosaur isn't that much fun. As long as the dinosaur fits in with your brand and the images keep at least some resemblance between them. I managed to do an evolution in sweat and blood at AI Style training. Under the experienced eye of Julie and Mark, my prompts have undergone an almost subtle but absolutely essential revolution. It was challenging, it was a bit of a dada, but I enjoyed it.

Vladana Bačová - AIS

CEO a founder, Pretty Much Nomads a aplikace Contesaur

A brisk three-hour ride for anyone who wants to move from "wow, that's pretty" to more serious and more consistent visual generation for real use in marketing communications. You'll get a solid and structured foundation for your prompts, and you'll learn a basic set of techniques that you can then develop endlessly. A very meaningful afternoon - go!

Vít Rýznar - AIS

Brand Designer, BLOOMFIELD.STUDIO

The most interesting thing for me was to try using more complex prompts, which allow me to better specify and specify the requirements for the generated text. This will help me speed up and streamline my work as a copywriter. I believe this course will be beneficial not only for copywriters, but for anyone who works with text.

The realization that there are 3 flight levels of targets is quite crucial for us. We end the workshop with the impacts, outcomes, outputs and their influence burned into our retinas. The workshop kick-started a shared perception of the need for this change in thinking about projects to push through to all our colleagues across the company.

Tomáš Dolejš - WSC

CEO, Infomatic

Tomáš Kejmar's warning

Participation in Strategic Research training may cause the following side effects:

1. An insistent need to hire a House of Řezáč for your project..

2. A compulsive need to find a better tailor.

3. An irrational desire to spend all your savings on professional literature and spend all your remaining vacation time studying.

4. The desire to apply strategic inquiry methods to the team research question "Where are you going to lunch today?".

Tomáš Kejmar - SV

Social Media & Digital Marketing Manager, Lasvit

I would recommend the Accelerator to anyone with a business to clarify their ideas and realize the pitfalls of the project before they start wasting time and money. It has helped me fine tune my process of creating an app for tutors. I started approaching user problems in a completely different way, I polished my analytics, and for the first time I sketched instead of frantically coding. It's nice that the topics are practical and can be applied to your own project immediately.

Zuzana Řezáčová Lukášková - UXA

Director, Mandala Centre

I thought I was doing the strategies well for years, and I was wrong. Strategic thinking has shown me how to better map business situations, set the right direction in terms of evolution, competitive advantage, validate ideas, do the right things right and add value. I learned how to use amazing frameworks and think 2 levels higher, most importantly to think completely differently than before. It was great training - from the concept to what it taught us all. Where does crappy backpacker training stack up against what House of Řezáč does!

Miloslav Koča - SM

Senior IT Management & Business Consulting, Projectman

For years I worked intuitively in design. The training gave me a new way of looking at design as a business tool - and now I'm starting to work on my first design probe. The investment I made in the training has only paid off in saved time before the end.

Radek Kyselý - SD

senior developer, Superface

At Strategic Design you will learn things that you will not learn at any other course in the Czech Republic. You will learn how to think about them. And how the big boys and girls do design.

Petr Bechyně - SD

freelance UX designer and web analyst

I would rename this training to "Designer in 5 weeks". Because during each brisk workshop, you'll learn the entire design process - including methods, frameworks, and everything you need to be a designer. We had plenty of room for questions, the workshop on sense-making and incorporating AI into the design process was great.

Ondřej Fendrych - SD

UX designer, Chyron

AI is not just a buzzword for innovative companies, but a truly useful tool. Thanks to the training, I learned how to format data, accurately enter requirements and tried out different types of outputs. All of this now saves me a lot of time and nerves when working with AI.

Renáta Šejnarová - AIW

Business Director & CEO, Lucky Citron, testimonial na trénink AI Workflow

Even within a few hours of trying it, I was getting significantly better texts out of ChatGPT than in all previous attempts. The fact that someone serves me such a polished manual, practically ready for copy paste, is just awesome for me as a person who doesn't have that much time to play with AI. It gave me the motivation and know-how to incorporate ChatGPT, even though I didn't like the AI from the start. Anyone who is hesitating, don't hesitate anymore.

Nikola Kozohorská - AIW

freelance copywriter, testimonial for AI Workflow training

Thank you for the practical workshop and demonstration of how to work with AI. The most interesting thing for me was to try how to use ChatGPT to generate posts on LinkedIn. Already in the training I was able to create several posts that were interesting and relevant to my target audience.

Míša Chramostová - AIW

LinkedIn Strategist, Coach & Mentor, inGen

If you want to jump on the AI bandwagon as quickly as possible, this workshop is the right choice. It offers a simple and practical overview of how to work with ChatGPT, while giving you plenty of space to try everything out on your own project. A brilliantly prepared and delivered training that is unrivalled (so far) on the market.

Michelle Losekoot - AIW

digital freelance storyteller

Target training with Mr. Řezáč is very professionally conducted. And it hurts a little. It forces you to think about the overall concept of business and at times makes you feel like you might miss the train as an entrepreneur if you don't stay on the cutting edge of the path. And that's probably the best part of it for me. After the training, I have so far acquired at least some of the literature Mr. Rezac mentioned there and hopefully that "train" will at least slow down. :)

Simona Medřická - WSC

CEO and Founder, YOLOPET SE

I appreciate the fact that we got a feel for each method and then used it directly on our own projects. Personally, I got new inspiration for internal UX processes and internal processes as such - we started to make an internal manual, for example.

Ondřej Janus - UXA

Managing Director, PORTA design

At the Strategy Club we dusted off the frameworks from the training and consolidated the basics, which I am now better able to use in practice. In addition, we got the opportunity to explore new ideas and tools that have recently caught Honza's attention - little "one-liners" for inspiration. I participated online and can say that the club was well worth the time.

Michal Krutiš - SK

marketing strategist

Before Strategic Thinking, I was also in Strategic Design, so I had very high expectations. All of them were met. The training helped me with the concrete application of tools that allow me to find a common language to discuss and move the company's strategy, even when an I.T., a marketer, a lawyer and a CEO are sitting over it. Moreover, one gets a tremendous opportunity to look under the hood of a particular company's leadership, which solves strategic problems and discussions all the time and conducts them with complete openness.

Matouš Vinš - SM

CMO, naBOSo

I lived in a bubble that AI was only good for marketing copy. AI University changed my perspective. The part about data and document analysis is perfect. I found a lot of stimuli there in which I can try AI. It started to dawn on me where and how I could use AI and incorporate it into my work as well.

Michal Učeň - AIU

e-shop owner, terve.cz

Strategic design is a source of ideas, inspiration, guidance and a time-consuming hobby for a few weeks, with overlap into the next few years. Seeing the whole design process was very crucial and important to me.

Michaela Georgievová – SD

CEO, ČISTÝ TRIKO

The training was great in its breadth and scope. I took away a lot of suggestions and aha moments that I will work with and revisit in the months and years to come. The biggest aha moment was that frameworks like Wardley's maps are especially useful as a tool for discussing strategy. They shine a light on a given subject from X different perspectives and open up a host of questions that one wouldn't think of on their own. Strategic thinking has exceeded my expectations.

Michal Polášek - SM

Founder and CEO, igloonet

I must say that Honza Řezáč gave us a really great and inspiring training. I was satisfied with the experience and would definitely recommend this training to others who also want to improve their strategic thinking.

Michal Krutiš - SM

strategist

The training helped me a lot with how to implement AI into the process. Probably the most beneficial thing was getting a basic blueprint of how to write prompts correctly, what to expect from AI, where to move forward. Now with hindsight after the training, I can say that I really started using it afterwards, I started playing around with other forms of prompting and I would almost say there's not a day that goes by that I don't use AI for something.

Martin Semerád - AIW

marketing manager, Redbit, testimonial for AI Workflow training

Before the training, I thought that research was something big, demanding, that we couldn't do all at once. Honza opened my eyes, research among clients can actually be easy. That I can also get to know them a little at a time, gradually and in a way that is manageable even for a small company. To this day, I still use the trick with breath and one-word notes that Honza showed us. It helps me to really focus on the people I'm listening to.

Michal Nohel - SV

freelancer

The biggest added value of the House of Řezáč is that they don't do lectures, but trainings. So the participant works directly on the training with his own agenda or situation. His own example becomes part of the problem and he can learn directly from what he is actually solving.

Michal Benco - WSC

Evangelist of transformation

I was pleasantly surprised by how easy it is to organize an online workshop for 20 people. The combination of tools was interesting, it had a flow, it was really cool. Content-wise, I found the training very useful. Some of the things I already knew, but there were a lot of situations and moments that I had never looked at in this way before. Plus, it fit in with the turn of the year and working with goals in our company, so we put the ideas from the training to use right away.

Michal Polášek - WSC

founder & CEO, igloonet

I found it practical that the whole program was online. I really appreciated the participation of other designers and experts who complemented the whole program. What I also appreciated is the fact that I felt the pressure to move forward with my project by each subsequent meeting.

Martin Zahuta - UXA

freelance designer

Very useful and very practical training. Guidance for both commissioners and researchers on how to work together to arrive at insights that can be used to make more informed decisions.

Matěj Chyľa - SV

UX Designer, Liquid Design

Strategic design is not really training for designers at all. It's training for owners/managers who solve hard business problems day in and day out that they don't have enough information or time to crack. It's a very practical infusion of methods, tips and experience. As a result of the training, I've turnaround 3 steamroller better workshops, pushed through two major changes on projects that I couldn't argue away for a long time, had much better and richer outputs from one series of in-depth conversations with a really tough target, created 2 custom frameworks and changed around a dozen smaller things in my daily workflow, namely started reflecting more. Not bad at all for 2 months of work. For that, after most of the training, one doesn't change anything at all. So friends, I recommend it. And especially if you are solving complex business problems.

Lukáš Pítra - SD

Freelance Customer Experience & Marketing

The Strategy Club is a fantastic place for anyone looking for a space to develop their strategic skills in a safe and supportive environment. In the club, we get to try out new frameworks virtually on our own business and get useful feedback and other great insights from others. The best way to learn Wardley maps is to make Wardley maps. So Jan set up the perfect challenge for us, where we would post maps we made on any topic to the WA group each day. We identify new strategic moves, discover where we have gaps, and also see how others are thinking about it. Plus, in this group of smart like-minded people, we inspire each other and develop our strategic thinking together.

Martin Imrich - SK

Chief Customer Officer, Safetica

AI Workflow from House of Řezáč has shot me up several levels in my ChatGPT skills, and it has motivated me to do so. The cool thing is that after the course, you automatically become a member of a closed group on Discord where you are always learning new things. And you leave with a perfectly crafted manual full of prompts.

Marie Doskočilová - AIW

Employer Brand Communication Officer, Kentico Software

Thanks for a great course. It was an investment that will pay me back 100x in the future. I learned more in 5 weeks than I have in the last two years.

Markéta Fukasová - SD

UX design generalist

The training is worth it! Sense-making workshop, opportunity solution tree, frameworks... It was great to put theory into practice. Plus, we got the theory in videos that we could watch when it was convenient for us. The cherry on top was the great facilitation of the training by the designers from House.

Liliana Obadalová - SD

UX designer, Notino

I highly recommend Goal training! Even before training you will get your hands on material that will give you a new perspective on the different flight levels of targets. At the training session you will get to try it out virtually on your project and get feedback. You'll get your hands on a tool that you can use in your company and more importantly yourself to flip the thinking from the typical "Feature factory" aka I do things by the sentence without impact to looking for meaningful Outcomes (results) and how I can best achieve them. The definition of Outcome as a change in human behavior is a key idea for me. The exact definition from Joshua Seiden in Outcomes over Outputs: "An outcome is a change in human behavior that drives business results." So the connection with impacts illustrates it all nicely.

Martin Imrich - WSC

Chief Customer Officer, Safetica

This training made me realize how much I squat in naive realism about myself and how little I can still as you aptly put it "create an environment for decision making based on the needs and behaviors of the people out there". I've seen it all in theory many times in other models and words, practice limps along. It kicked me to open up a discussion for FY2022 planning on two projects on how to revise our approach even further.

Lukáš Pítra – WSC

E-commerce supervisor

When I compare the cost of the course and what it has brought us, the benefit is far, far greater and I would definitely do it again.

Lukáš Hejtmánek - WOW

Cambodian, kampotskypepr.cz

Thanks again for the great training and post-training support. It poured new energy into my veins. And it helped me on my way to my goals. Although some I need to reframe a bit and get into the right flight levels. Really amazing training that every manager should go through.

Lucie Zitterbartová - WSC

CEO, Lucky Citron

The strategic club for me is mainly the people, the community around me, talking and helping each other. When you are alone in the management of a company, you need someone to discuss strategic decisions with, someone to consult. Thanks to the club, partnerships are formed beyond training and you have someone to turn to. We support each other. I see a lot of sense in that.

Jaroslav Mach - SK

CEO, MR.PARKIT

Strategic thinking opened my eyes. I have gained insight into frameworks that now help me align my thoughts and offer new perspectives on business and strategy. The time and money invested paid off within days. If anyone is hesitant to attend, it's better to check right away when the course starts and set aside time in your calendar. Thanks for the dense preparation to tame the thoughts. It was a very useful training.

Jaroslav Mach - SM

CEO, MR.PARKIT

The course is great. I dare to say that I haven't had such a beneficial training in a couple of years, and I've been through quite a few different foreign workshops or tailor-made training. I'm really impressed. Now I just have to keep putting it into practice.

Jenda Perla - SM

Business Consultant for Marketing & Sales

The training focused on developing strategic thinking was not only inspiring for me, but also wonderfully useful in the long run. The frameworks implemented now play a key role in our workflows. The design probes we learned to use have become an indispensable element in the development of innovative products. With this new perspective on strategic thinking, our corporate compass is now pointing towards success.

Jan Lenčo - SM

Co-founder Party Kýbl

As a freelance developer, I especially appreciated learning how to think about the tasks that AI can handle and how to write prompts. This will allow me to make my article writing faster and more efficient while delivering better quality results to my clients.

Karolína Vyskočilová - AIW

programmer and consultant

I was really happy with the training and it met my expectations. Mr. Řezáč broadened my horizons and through the practical exercises I hope to improve my questioning skills so that I can gain important and valuable insights on which to build strategies for our clients.

Lada Šilhavá - SV

Marketing Strategist at CZECH PROMOTION

Even though I am experienced in online marketing and goal setting, there were a lot of new ideas for me at the training that reinforced some things and helped me in others. I would recommend it to pretty much anyone. Even experienced marketeers who are already working with goal setting. It may not be completely new to them, but it will definitely be beneficial.

Jana Poláková - WSC

CEO, Vivio agency

I'm definitely not a beginner in research, and I still have a lot of useful tips and information. I recommend the training because the insight into the heads of your customers is truly priceless.

Kateřina Kalivodová - SV

Copywriting & Consulting, Content Agency

Before entering the AI University, there was an absolutely precise training: train yourself in the subject of AI at all levels, including strategy (hard!) , have an excellent access to the most up-to-date information, learn and, although calculated, learn and teach, it is possible to ask.
Well, this education fulfills me. To the point. Thumbs up for content, applause for courage and format. The energy you put into this at the House of Rezč is enormous.

Ivana Latiaková - AIU II

AI Content & Copywriting Specialist, Content Master SK

AI University fulfills my expectations to the fullest and gives me exactly what I need for my job.

Ivana Latiaková - AIU

AI Content & Copywriting Specialist, Content Master SK

Strategic design is a must-have for designers. One of the most important parts of training for me was stakeholder management, influence tactics and emotional resilience. In our company, I will use a few of the things we discussed.

Elmar Cendelín - SD

Innovation Manager, EXX HOLDING

If you want to start thinking strategically and stop jumping at the first idea that comes to mind, go for Strategic Design by House of Cutter. It will teach you how to deal with the real essentials.

Jan Kočenda – SD

Head of Marketing, Trezor.io

Strategic design is like a cookbook for a designer. If you don't know how to improve as a designer and where to go, this course is the place to come to it.

Jakub Komenda - SD

UX deigner, SPORTISIMO

It was the most pro course I've ever experienced. Totally exceeded my expectations. Great was the participation of participants in workshops, where we tried everything for ourselves, the use of AI in design, professional facilitation and sharing of resources where I can draw more information. I did not have much previous experience with design and this course for me was a practical guide to the life of a designer. It's just a pity that there were no more training sessions!

Iveta Žižková - SD

UX designer

The training is challenging and has moved me many times in developing my design competencies. He helped me prepare and facilitate workshops. He helped me speed up my design work thanks to AI. And the discussion about how to be more emotionally resilient and where to recharge my batteries helped me a lot.

Jakub Skupin - SD

B2B marketer

As a macreter, I need images all the time — for landing-pages, moodboards, social networks, covers for slide-decks, as a basis for brainstorming and for example abstract sketches for presentations. Midjourney helps me be more productive and visual.

Jakub Skupin - AIS

B2B marketer

AI workflow training is great if you need to concentrate in a couple of throws to get a decent overview of how to handle ChatGPT, touch the most common use cases and have the opportunity to have fun in an open atmosphere not only about the pitfalls of prompting, but also about copyright and future AI development.

Eva Žáčková - AIW

B2B copywriter

AI has huge potential to change the way marketing departments work. Thanks to it, large amounts of information can be analyzed and used faster and more efficiently than ever before. Routine tasks such as email management, data processing, or even content creation will be largely automated. This will allow marketing departments to focus on strategy and creativity. For companies that want to remain competitive in the modern world, the inclusion of AI in work processes is simply a must.

Jakub Skupin - AIW

AI pioneer

The workshop was extremely practical! I do a lot of things that will help me develop our website.

Eva Navrátilová - WOW

VIDA! science centrum

I'm done with the old way of life, the Dark Ages. The way you handled the course changed my life. I finished the first part about generating texts. And it opened my eyes. You brought light into that darkness where a guy with a small business can't pay a lot of people for texts, a new website, graphics, and so a lot of things cost him and don't scroll. This has really kicked my ass off and I finally know how to move on with it. I was surprised that AI University would bring me so many practical benefits.

David Janda - AIU

Director of Operations, BEER ACADEMY

Strategic design is priceless for designers and managers. It was crucial for me that Jan explained the topics to us on specific cases, including our projects. This training is definitely the right way towards UX.

Daniel Brož - SD

UX designer, Nexum Trilog

I presented our product guys with a selection of tools from Strategic Thinking and it was a great success! We will continue to do so.

David Urban - SM

Principal designer, VisionApps

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