AI Marketing Lab
Take full advantage of AI in marketing. Advanced scenarios, automation, prototyping.
19.900 CZK (VAT excl.)
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Accelerate your experimentation with AI in marketing. In 3 months, we will go through advanced scenarios that will put in your hands completely new possibilities for marketing communication.
“AI has slowed down a lot in the last year. Nothing much is going on. “
— average marketer
Deelnements in our last year's AI University know that this is far from being the case. When you only see AI as a window in ChatGPT, nothing much has really changed. Only AI is not ChatGPT.
Technical Marketing is the Future
AI changes everything. There comes a time of mass technical marketing based on AI tools, automation and linking everything to everything.
It's normal B2B web Today it has dozens of pages. Sooner there will be or.
Today you on the sites we read. We'll be over them soon chat or chat with AI.
Cold Outreach We solve it by creating a database. So it will Personalized on the marrow.
Creatives created us text, graphic design, video. In the future, everything we will generate or we recycle.
Get ready for the future today
We will explore advanced areas of AI use in marketing. We will accelerate your marketing communication. Everything will be understandable even for non-programmers.
Because, as William Gibson says: ”The future is already here, we just don't notice it.“
Training program
Meeting 1
- Acquisition of content materials
- Personalized Reaching
Meeting 2
- Automation
- API and scripting (for non-programmers)
Meeting 3
- Customer Research with AI
- Analysis of competition with AI
Meeting 4
- Generate websites
- Generate pages by keyword analysis
Meeting 5
- Prototyping ideas
- Lead Magnets
Meeting 6
- Recycling of content
- Web chatbot
How does the training work?
6 meetings after 3 hours. Meetings will take place in blocks:
- Block 1: sharing experiences with others
- Block 2: theory → demonstration → implementation on your projects
- Block 3: theory → demonstration → implementation on your projects
- Block 4: discuss your questions
We will record theory, samples and questions. We'll share the recording with you.
Who is training for?
Marketers
We will go through the advanced use of AI tools in different areas of marketing.
Copywriters
Replacing 80% of your work with intelligent AI before your clients do.
Managers
You want to understand what is possible in AI marketing today.
This is not a webinar
Don't expect a lecture. Expect practical experience. Set aside some time and a quiet space, make yourself a cup of tea, and feel free to stay in your sweatpants. We will be trying out various techniques in a practical way. We have options for both beginners and advanced learners in this area. We will all improve.
Practical information
- Training takes 6x3 hours (13:00-16:00).
- The price of all meetings is 19.900 CZK (excluding VAT).
- Set aside plenty of time and a quiet work environment where no one will disturb you.
- Don't plan anything for the afternoon. You won't have the time and appetite for emails either.
- Part of the meeting is an informal voluntary discussion while you have questions.
- The training will be online on Zoom and Miro platforms.
- We do individual trainings for organizations. Contact us.
What's included
- Participation in online meetings.
- Recordings of the theory with a sample from the meeting in Teachable.
- Recordings of questions and answers in Teachable.
- Community for participants in Teachable.
The training will guide you

Design lead in House of Řezáč. He has completed dozens of projects ranging from small customer surveys to the creation of multilingual websites. He performs at conferences and lead trainings.

Marketing generalist focusing on AI-powered content marketing and automation — from strategic content recycling and social media to email campaigns and automation design in Make.com to implementing AI tools that connect the entire marketing ecosystem.

UX designer specialized in technically demanding projects in Webflow and Make — from the design of complex CMS structures to integrations to automations that connect the entire web ecosystem.
Frequently Asked Questions
I've been on AI Workflow, does it make sense to go for training?
Yes. The AI Workflow was all about prompting in ChatGPT. The AI Marketing Lab is about advanced experiments and applying today's AI tools to the marrow.
I was at an AI university, does it make sense to go to training?
Yes. AI Marketing Lab is a free continuation of AI University.
Will I get a training record?
Yes. We will record a part with theory and demonstration. And questions and answers at the end of the meeting.
Do I need any special experience?
It would be nice if you understood the basics of AI for marketers. We pass them on training AI Marketer.
Do I need to be able to program?
Well, all the time we will deal with AI marketing without programming. At the same time, if you are completely computer illiterate, it will not be for you either.
Do you also know training for companies?
Yes. We make non-public online training sessions tailored to your needs. Contact us for the offer.
Participant Testimonials

I supply marketing websites, so I need to know what clients need. I need to be able to look at it through their eyes. The AI Marketing Lab showed me the possibilities at the intersection of my work as a developer and marketer. I've seen that even a non-technical person can do technical things - mass word processing, automation. And how they explain it: even a non-technical person understood it, but at the same time it was quite new for the technical as well. Now we've implemented automatic tagging of 20 thousand blog posts. It couldn't be done manually.

programmer and consultant

I wanted to gather information about the AI world — what are the trends, how can these many applications be used together. The AI Marketing Lab gave me exactly that. It had a coherent structure: theory, practice, smaller tasks, and finally a comprehensive larger piece of functional apparatus. The lessons continued, in the later ones we recycled everything and put it into larger units. It wasn't passive watching - I had to practically try it out. And then came that moment: I wrote a prompt and I had an application. I made a woman a recipe app within 20 minutes. That was wow!
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freelancer marketer

This training set the bar very high! The perfect balance between the technical base and the real application in practice. Fast response to news — each session reflected current events as well as new tools. And most importantly: an open look into the “kitchen” of how AI actually works in House of Cutter — no sauce, but concrete scenarios, procedures, results. As a result, we have taken our approach to AI to the next level — both in the inner workings and in what we deliver to clients. If you are not only dealing with AI in marketing and want to go in depth, I recommend AI Lab to you with all ten.

Managing director & Head of AI, Media Factory Group

Like if this is supposed to be a “must-have” for a marketer in 2025, someone please send me a tutorial on how to clone... yeah aha, that's what it was actually about! :D

senior product manager, Milton

A great, well-trodden three-month course that puts you a couple of horse lengths ahead in the use of AI. I think it is suitable for senior marketers who know a little AI, or for media marketers who know AI well. Anyone else will have to brandish enough to prosecute. What is a big advantage: you have access to all the materials in Teachable even after the end of the course. Personally, I return to them regularly to dust off what has not settled right away, or to find a solution for a use case that I did not think of during the course, but I am currently solving it.
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Research and Community Manager, ARTIN

I took the first lesson. My head was running - I won't give this, I overestimated my skills, I'm definitely not that far with AI and I'm 100% the biggest hoof of the whole autumn run. Soon it turned out that it didn't matter at all. Each lesson was packed with a huge amount of information, but everyone was helpful. Don't you understand? We explain! Do you need to get back to it? Here you have the documents, here you have the record of the course and especially ask, we are here for you! As a result, I moved forward a bunch of light years. I have gained an incredible amount of PRACTICAL! information that I can apply to normal practice. It was a fling. In the best sense of the word.

Pavlína Sacherová
freelance marketer in tourism

From each meeting I took away at least one thing that I still use to this day. Sometimes a trifle (a more effective procedure or a specific prompt). And sometimes the whole tool + use case I didn't know before.

B2B marketer, wflow

I wanted to get an overview of the tools and their practical use. You showed us what and how you actually use in House. Thanks to this, I took away tips for simplifying everyday work, such as how to deal with meeting minutes more efficiently. In addition, I can return to the content and review it again thanks to the recordings from the training sessions.

Marketing Manager, VEIT Electronics

I slipped out of my bubble and gained a pitch. The training helped me see AI from a broader perspective. From the point of view of a marketer, it was super loaded with information and it also moved me as a programmer in the use of AI.

Full-Stack Web Developer, Surface

Web scraping and working with Markdown have changed the way I work. Now I use it daily for faster and more efficient work. Whenever someone asks me to recommend them a course, the only place I always refer them to is House of Řezáč.

senior product manager, Milton

AI Marketing Lab gave me an awareness of all the things AI can do. While I'm not the technical type, I know there are tools I can take advantage of. It wasn't my first AI training since House of Řezáč. I have always carried something that I can use on an almost daily basis. So I think: Wow, let's move on!

Business Analyst and Marketing Specialist, Moravia Containers, a.s.

The training opened my eyes to how many possibilities AI has to offer. I found that even without deep technical knowledge, I could achieve great results. It helps me a lot that we have materials and records online. I can play them backwards and go back to the individual parts. I applaud that a lot.

communications officer - event specialist, Ministry of Regional Development of the Czech Republic

I liked the structured explanation of the different kinds of prompts. I haven't seen this anywhere else and now I'm actively using it.
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freelancer marketer

I have been using artificial intelligence for my daily work for a while now. I thought I knew a lot already. In training, I found that it can be used even better and differently and faster. The most valuable to me was automation. Under the guidance of House people, it was terribly simple, and now I know how to connect different tools. Plus, I found that I didn't need to know coding. I can do a lot of things without him now.

CMO, NEWTON University

AI Marketing Lab is my fourth AI training from House of Řezáč. I am very comfortable with your approach and am excited about everything you produce in the field of AI. I'm not a purebred marketer, so for me some things were very complicated and I'm not going to use everything. At the same time, I enjoyed trying new instruments, it was very useful. Lab helped me as a business owner to find new ways to use AI in practice.

Managing Director, Experiences.cz

At AI Marketing Lab, I finally tried automation and made something that actually works and helps me. At the same time, I discovered everything that can be accelerated and automated thanks to AI. I see a lot of opportunities now to take advantage of that with clients. Thanks to training, I overcame my fears and began to work with AI confidently.

economic copywriter

For me, the most useful thing is that even though I'm not technically based, I could touch the instruments, lose extreme respect from them, and start experimenting with them. I also got some super specific tips, like how to save tokens. It can be seen that the tutors do not only do this from YouTube videos, but that they actually use these tools and give us real experiences. The icing on the cake is superbly tuned and logically arranged materials. Thanks to this, I did not linger and fully concentrate on learning. After training, I left and started using straight AI tools.
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Research and Community Manager, ARTIN
Make the most of AI in marketing
Let me know about terms for english-speaking!
Currently we organise all trainings only for czech-speaking audience. If you're interested, leave your e-mail and we'll let you know once we set up the terms for english-speaking.
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Let me know about terms for english-speaking!
Currently we organise all trainings only for czech-speaking audience. If you're interested, leave your e-mail and we'll let you know once we set up the terms and self-study courses for english-speaking.
Your e-mail address
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