Objednávka

AI Marketing Lab

Pokud potřebujete objednat více než 1 vstupenku, zaregistrujte prosím každého účastníka zvlášť, nebo se nám ozvěte na skoleni@houseofrezac.com

Telefon je pouze pro naši produkční, aby vás mohla kontaktovat v případě nenadálých změn, nebo technických potíží.
Číslo je v pořádku
Přesná data zde.
2. 4. - 18. 6. 2025
19,900 CZK (excluding VAT)
24.079 CZK including VAT
15. 10. - 10. 12. 2025
19.900 Kč (bez DPH)
24.079 Kč včetně DPH

Fakturační údaje

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3-month program

AI Marketing Lab

15. 10. - 10. 12. 2025
| 13:00 - 16:00
2. 4. - 18. 6. 2025
13:00 - 16:00

The most advanced AI training for marketers in the Czech Republic. Without programming.

19.900 CZK (VAT excl.)

There are marketers who have AI agents. To analyze the competition. Preparation of campaigns. Content Creation.

Like if this is supposed to be a “must-have” for a marketer in 2025, someone please send me a tutorial on how to clone... yeah aha, that's what it was actually about! :D

senior product manager, Milton

What has been created is a total bomb. Gamechanger for our work, communication and overall functioning. Then when you see how it all suddenly fits and makes sense, your chin drops. You are not just designers. You are partners who solve what makes sense and why. As a result, things are created that push both work and thinking miles away.

CMO, NEWTON University

Get ready for the AI present

We will go through the advanced areas of using AI in marketing. We will speed up your marketing communications. Everything is understandable even for non-programmers.

Because as William Gibson says:”The future is already here, we just don't notice it.“Training program

Meeting 1: Preparation

Let's set a common ground. We will show you how to work with chats, projects, assistants, agents, skills and other key areas of AI. You leave with a functional environment ready to work with your own data.

Meeting 2: Research

We'll show you how to efficiently source content, research customers, and analyze competitors with AI. You'll learn how to scrape websites, work with data, and get the most out of it for your marketing.

Meeting 3: Contents

From data to content. You'll learn how to generate personalized outreach and create content that sounds like you — not like a robot. You will try everything on your own projects.

Meeting 4: Sites & Prototypes

Generating websites with AI. From keyword analysis to creating landing pages to deploying a web chatbot. Without dependence on developers.

Meeting 5: Automation

We connect the tools with each other. You will learn API and scripting without programming, create automations and quickly prototype marketing ideas. What used to take weeks, you can handle in an afternoon.

Meeting 6: AI workflow

Together, we connect tools and procedures into functional units. We will focus on safety and ethics. You will leave with a clear plan of next steps.

You will take away changes to your current work practices from each meeting. Functional workflow, prompts, AI skills and tools. Without programming.

Automation used to scare me. I saw it as a huge bundle of knowledge that I had to have in advance. I knew it was going to cost an awful lot of time, dead ends... I just didn't want to get into it. The AI Marketing Lab helped me overcome that barrier — I got the know-how and saw how it worked in practice. Now I'm not afraid of automation and I use them.

Chief Marketing Officer, Kogi

Practical information

  • Formát:Training takes 6×3 hours (13:00 — 16:00).
  • Platforma: Zoom + Miro. Všechna setkání včetně Q&A nahráváme.
  • Cena: 19 900 Kč bez DPH (early bird do 1. července 2026), 24 900 Kč bez DPH (standard).
  • Co potřebujete: placený plán Claude Pro nebo vyšší. Další požadavky na nástroje vám vždy pošleme včas před setkáním.
  • Co je v ceně: všechna setkání, záznamy a materiály v Teachable, WhatsApp komunita účastníků, certifikát. A hlavně 13 hotových skills (seznam níže), které si upravíte na míru a začnete ihned používat. Ušetří vám to měsíce experimentování.
    • Přístup k záznamům všech proběhlých cyklů ihned po zaplacení. Můžete začít projíždět minulé cykly hned, nemusíte čekat na start aktuálního.
    • Přístup ke všem budoucím cyklům v ceně. AI se mění rychle, vždy budete mít nejnovější postupy. Je to jediný AI marketingový trénink, který budete potřebovat.
  • Networking & párty v sídle rodu House of Řezáč po skončení tréninku 3. prosince 2026
  • Pro skupinu nad 5 lidí: dáme vám individuální cenu. Napište nám →
  • October 6, 2026, 1:00-4:00 PM + discussion
  • October 13, 2026, 1:00-4:00 PM + discussion
  • October 20, 2026, 1:00-16:00 + discussion
  • October 27, 2026, 1:00-16:00 + discussion
  • November 10, 2026, 1:00-16:00 + discussion
  • November 24, 2026, 1:00-16:00 + discussion
  • November 26, 2026, 5:00 p.m. -?

The training opened my eyes to how many possibilities AI has to offer. I found that even without deep technical knowledge, I could achieve great results. It helps me a lot that we have materials and records online. I can play them backwards and go back to the individual parts. I applaud that a lot.

communications officer - event specialist, Ministry of Regional Development of the Czech Republic

Who is training for

Marketers

We will go through the advanced use of AI in different areas of marketing. From research to content to automation — with AI as a partner, not a substitute.

Copywriters

Replace the smart AI routine before your clients do. You will learn to generate, personalize and recycle content on a completely different level.

Managers

Understand what is possible in AI marketing today. Gain the ability to quickly validate ideas and prototype campaigns with your own hands.

13 hotových skills, které dostanete v ceně

Nainstalujete si je v Claudu a začnete používat hned. Žádné prompty z LinkedInu — hotové dovednosti, které my v House of Řezáč používáme v praxi.

Pro psaní a obsah

  • E-mail responder — Odpovídá ve vašem tónu. Konec generického „AI textu", který musíte přepisovat.
  • Personalizované cold maily — Oslovení, které zní jako vy. I když jich pošlete pět set.
  • Recyklace obsahu — Z jednoho vstupu varianty pro všechny kanály. Bez kopírování a vkládání. Přes MCP rovnou voiceover v ElevenLabs a video v Heygenu.
  • Generátor Meta kampaní — Z briefu rovnou hotová struktura kampaně, kterou můžete spustit.
  • Newsletter z Markdownu do HTML pro Ecomail — Konec ručního formátování, které jste dělali každý týden.

Pro výzkum a analýzu

  • Sense making — Z hodin rozhovorů, recenzí a dotazníků příležitosti, na kterých máte stavět.
  • Datový bríf pro analytiku — Z GA4, Clarity a Search Console vytáhne čísla, která chcete, místo abyste je hodiny klikali.
  • Obsahový auditor webu — Najde, proč váš web nepřesvědčuje, dřív než to udělá zákazník.
  • AIO / GEO audit — Připraví vás na to, aby vás vůbec našel Google AIO, ChatGPT i Perplexity.

Pro automatizaci a hygienu

  • Zpracování poznámek z meetingu — Zápis a follow-up dřív, než se vrátíte k vlastnímu počítači.
  • Čištění kontaktů v Ecomailu — Mrtvé kontakty pryč. Doručitelnost nahoru, cena rozesílky dolů.
  • Šablona monitoringu konkurence v Relay — Konkurence vám už nebude unikat. Jednou týdně přehled v e-mailu.

Pro prototypování

  • Oponentura prototypu — Z chaosu komentářů jasný plán: co opravit hned, co odložit, co vyhodit.

Jakmile skill funguje vám, sdílíte ho v týmu. Všichni dělají stejnou věc stejně. To je rozdíl mezi promptováním a agentním marketingem.

A great, well-trodden three-month course that puts you a couple of horse lengths ahead in the use of AI. I think it is suitable for senior marketers who know a little AI, or for media marketers who know AI well. Anyone else will have to brandish enough to prosecute. What is a big advantage: you have access to all the materials in Teachable even after the end of the course. Personally, I return to them regularly to dust off what has not settled right away, or to find a solution for a use case that I did not think of during the course, but I am currently solving it.

Research and Community Manager, ARTIN

Pro CMO a vedoucí marketingu — AI Marketing Lab + Audit

Chcete AI Marketing Lab projít sami a zároveň zahájit změnu ve svém marketingovém oddělení? AI Marketing Lab + Audit je cesta. Projděte trénink sami. S týmem absolvujte náš Audit.

  • Mapování pracovních postupů – najdeme společně, co se dá nahradit nebo zrychlit pomocí AI
  • Mapování AI kompetencí — co umíte, kde jsou mezery, kde je největší pákový efekt
  • Prioritizace změn a plán, jak posunout marketingové oddělení k AI-first způsobu práce

99 000 Kč bez DPH včetně 1 místa v tréninku (max. 5 zájemců na cyklus)

Jak to vypadá v praxi

AI marketing pro nás znamená vytvářet soubor postupů, podkladů a skills, jak z jazykových modelů dostat konzistentní výstupy s minimem času a opakovaně. Snažíme se vám principy předávat tak, aby vám bylo jedno, jaký model zrovna používáte. Modely se mění každý měsíc, principy zůstávají.

Marek Šimkovský, lead designer House of Řezáč a hlavní lektor AI Marketing Labu

AI Marketing Lab vede Marek a vedle něj Lucie (náš interní marketing a recyklace obsahu), Nikola (vibe coding a obsah) a Michaela (automatizace nejen v Make).

House of Řezáč je 10 let na trhu. Mezi klienty Lasvit, Newton University, T.S.BOHEMIA, Konica Minolta, Czechitas, VUT a město Brno. Jan Řezáč je autor knih Web ostrý jako břitva (2014) a Řež (2026).

Tréninkem vás provedou

Marek Šimkovský
lead designer

Design lead in House of Řezáč. He has completed dozens of projects ranging from small customer surveys to the creation of multilingual websites. He performs at conferences and lead trainings.

Lucie Rusňáková
Marketing Manager

Marketing generalist focusing on AI-powered content marketing and automation — from strategic content recycling and social media to email campaigns and automation design in Make.com to implementing AI tools that connect the entire marketing ecosystem.

Michaela Kocmánková
designer

UX designer specialized in technically demanding projects in Webflow and Make — from the design of complex CMS structures to integrations to automations that connect the entire web ecosystem.

Nikola Kratochvílová
designer

Designer generalist with more than 8 years of experience in the field. At House, she is engaged in research, preparation of marketing strategies and design and implementation of websites.

Co se u vás změní za 7 týdnů

Postavíte si funkční AI workflow. → Místo nahodilých promptů máte propojený systém. Agenti pracují, lidé kontrolují.

Můžete dělat více než dřív. → Co dřív trvalo týden, zvládnete za odpoledne. Personalizovaná kampaň běží na pozadí, ne v hlavě.

Vedete tým, který AI rozumí. → Skills a postupy přenesete na kolegy. Z AI nadšenců se stane systematická kompetence celého oddělení.

Přestanete honit modely. → Naučíte se principy, které drží napříč nástroji. Když vyjde lepší model, jen ho zapojíte.

Co vás teď napadlo

„Nejsem technický typ. Bude to pro mě moc?"

Neprogramujeme. Pracujeme klikáním v rozhraních, která vidíte denně. Pokud zvládáte ChatGPT a Excel, zvládnete i AI Marketing Lab. Polovina účastníků je netechnických.

„Stihnu to vedle běžné práce?"

Knihu píšeme pro vytížené lidi. Bude krátká a akční. Navíc každý návyk je samostatná kapitola. Můžete si vždy přečíst jen ten, který vás zrovna pálí.

„Co když některé setkání zmeškám?"

Všechna setkání včetně Q&A nahráváme. Materiály, nahrávky a prompty zůstávají v Teachable trvale. Plus máte přístup ke všem předchozím i budoucím cyklům. Když cokoliv zaspíte, doženete to v dalším cyklu.

„Co když to za rok celé zastará?"

Přesně proto dostáváte přístup ke všem budoucím cyklům. Až přijdou nové modely a postupy, uvidíte, jak je u nás zapojujeme. Máte to v ceně.

„Můj tým zatím ChatGPT odmítá."

Začněte sami. Až ostatním ukážete, že to opravdu šetří čas, výrazně zvýšíte šanci, že to budou chtít používat taky. Pak na ně pustíte skills, které jste si v AI Marketing Labu postavili.

„Máme licence ChatGPT, ne Claude. Vadí to?"

Začněte sami. Až ostatním ukážete, že to opravdu šetří čas, výrazně zvýšíte šanci, že to budou chtít používat taky. Pak na ně pustíte skills, které jste si v AI Marketing Labu postavili.

„Můžu přihlásit celé oddělení?"

Pro skupinu nad 5 lidí dáváme individuální cenu. Napište nám ⇾

Participants say

I supply marketing websites, so I need to know what clients need. I need to be able to look at it through their eyes. The AI Marketing Lab showed me the possibilities at the intersection of my work as a developer and marketer. I've seen that even a non-technical person can do technical things - mass word processing, automation. And how they explain it: even a non-technical person understood it, but at the same time it was quite new for the technical as well. Now we've implemented automatic tagging of 20 thousand blog posts. It couldn't be done manually.

Karolína Vyskočilová - AIML

Karolína Vyskočilová

programmer and consultant

I wanted to gather information about the AI world — what are the trends, how can these many applications be used together. The AI Marketing Lab gave me exactly that. It had a coherent structure: theory, practice, smaller tasks, and finally a comprehensive larger piece of functional apparatus. The lessons continued, in the later ones we recycled everything and put it into larger units. It wasn't passive watching - I had to practically try it out. And then came that moment: I wrote a prompt and I had an application. I made a woman a recipe app within 20 minutes. That was wow!

Josef Nakládal - AIML 2

Josef Nakládal

freelancer marketer

This training set the bar very high! The perfect balance between the technical base and the real application in practice. Fast response to news — each session reflected current events as well as new tools. And most importantly: an open look into the “kitchen” of how AI actually works in House of Cutter — no sauce, but concrete scenarios, procedures, results. As a result, we have taken our approach to AI to the next level — both in the inner workings and in what we deliver to clients. If you are not only dealing with AI in marketing and want to go in depth, I recommend AI Lab to you with all ten.

Radek Doležel - AIML

Radek Doležel

Managing director & Head of AI, Media Factory Group

Like if this is supposed to be a “must-have” for a marketer in 2025, someone please send me a tutorial on how to clone... yeah aha, that's what it was actually about! :D

Jakub Rafaj - AIML 2

Jakub Rafaj

senior product manager, Milton

A great, well-trodden three-month course that puts you a couple of horse lengths ahead in the use of AI. I think it is suitable for senior marketers who know a little AI, or for media marketers who know AI well. Anyone else will have to brandish enough to prosecute. What is a big advantage: you have access to all the materials in Teachable even after the end of the course. Personally, I return to them regularly to dust off what has not settled right away, or to find a solution for a use case that I did not think of during the course, but I am currently solving it.

Marie Doskočilová - AIML 2

Marie Doskočilová

Research and Community Manager, ARTIN

I took the first lesson. My head was running - I won't give this, I overestimated my skills, I'm definitely not that far with AI and I'm 100% the biggest hoof of the whole autumn run. Soon it turned out that it didn't matter at all. Each lesson was packed with a huge amount of information, but everyone was helpful. Don't you understand? We explain! Do you need to get back to it? Here you have the documents, here you have the record of the course and especially ask, we are here for you! As a result, I moved forward a bunch of light years. I have gained an incredible amount of PRACTICAL! information that I can apply to normal practice. It was a fling. In the best sense of the word.

Pavlína Sacherová - AIML

Pavlína Sacherová

freelance marketer in tourism

From each meeting I took away at least one thing that I still use to this day. Sometimes a trifle (a more effective procedure or a specific prompt). And sometimes the whole tool + use case I didn't know before.

Jan Hůlka - AIML

Jan Hůlka

B2B marketer, wflow

I wanted to get an overview of the tools and their practical use. You showed us what and how you actually use in House. Thanks to this, I took away tips for simplifying everyday work, such as how to deal with meeting minutes more efficiently. In addition, I can return to the content and review it again thanks to the recordings from the training sessions.

Vojtěch Jelínek - AIML

Vojtěch Jelínek

Marketing Manager, VEIT Electronics

I slipped out of my bubble and gained a pitch. The training helped me see AI from a broader perspective. From the point of view of a marketer, it was super loaded with information and it also moved me as a programmer in the use of AI.

Pavel Kovář - AIML

Pavel Kovář

Full-Stack Web Developer, Surface

Web scraping and working with Markdown have changed the way I work. Now I use it daily for faster and more efficient work. Whenever someone asks me to recommend them a course, the only place I always refer them to is House of Řezáč.

Jakub Rafaj - AIML

Jakub Rafaj

senior product manager, Milton

AI Marketing Lab gave me an awareness of all the things AI can do. While I'm not the technical type, I know there are tools I can take advantage of. It wasn't my first AI training since House of Řezáč. I have always carried something that I can use on an almost daily basis. So I think: Wow, let's move on!

Lenka Weissová - AIML

Lenka Weissová

Business Analyst and Marketing Specialist, Moravia Containers, a.s.

The training opened my eyes to how many possibilities AI has to offer. I found that even without deep technical knowledge, I could achieve great results. It helps me a lot that we have materials and records online. I can play them backwards and go back to the individual parts. I applaud that a lot.

Martina Wildtová - AIML

Martina Wildtová

communications officer - event specialist, Ministry of Regional Development of the Czech Republic

I liked the structured explanation of the different kinds of prompts. I haven't seen this anywhere else and now I'm actively using it.

Josef Nakládal - AIML

Josef Nakládal

freelancer marketer

I have been using artificial intelligence for my daily work for a while now. I thought I knew a lot already. In training, I found that it can be used even better and differently and faster. The most valuable to me was automation. Under the guidance of House people, it was terribly simple, and now I know how to connect different tools. Plus, I found that I didn't need to know coding. I can do a lot of things without him now.

Renata Šejnová - AIML

Renata Šejnová

CMO, NEWTON University

AI Marketing Lab is my fourth AI training from House of Řezáč. I am very comfortable with your approach and am excited about everything you produce in the field of AI. I'm not a purebred marketer, so for me some things were very complicated and I'm not going to use everything. At the same time, I enjoyed trying new instruments, it was very useful. Lab helped me as a business owner to find new ways to use AI in practice.

Jan Hájek - AIML

Jan Hájek

Managing Director, Experiences.cz

At AI Marketing Lab, I finally tried automation and made something that actually works and helps me. At the same time, I discovered everything that can be accelerated and automated thanks to AI. I see a lot of opportunities now to take advantage of that with clients. Thanks to training, I overcame my fears and began to work with AI confidently.

Monika Hušková - AIML

Monika Hušková

economic copywriter

For me, the most useful thing is that even though I'm not technically based, I could touch the instruments, lose extreme respect from them, and start experimenting with them. I also got some super specific tips, like how to save tokens. It can be seen that the tutors do not only do this from YouTube videos, but that they actually use these tools and give us real experiences. The icing on the cake is superbly tuned and logically arranged materials. Thanks to this, I did not linger and fully concentrate on learning. After training, I left and started using straight AI tools.

Marie Doskočilová - AIML

Marie Doskočilová

Research and Community Manager, ARTIN

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