How do you create content today?

Your competitors publish 3 times a week, while you manage one newsletter a month. They've created a landing page for every service, while you have a small website that's just a business card. You're trying to use AI, but nothing really works.

You've tried better prompts from LinkedIn. You've paid for ChatGPT, Claude, or Gemini licenses for the whole team. Your texts are still written by a copywriter. And you're waiting for AI to get better.

That's not AI's problem. AI does exactly what you tell it to. The problem is what you're not telling it.

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What you're not telling AI

Your brand's tone of voice. The target audience you're writing for. Examples of what good text should look like. A structure that maintains output consistency.

It's not about prompting. It's about the underlying data. Practically, it's called context engineering.

Based on carefully prepared materials, AI generates content completely differently.

How we do it at House of Řezáč

Source materials instead of prompts. System instead of experiment.

At House of Řezáč, content is generated by Nikola Kratochvílová, a designer and consultant with 8+ years of experience. Newsletters, LinkedIn posts, landing pages. She developed a process that consistently works in Claude. She will share it with you in the course.

The principle has three layers:

1. We'll prepare the source materialsWithout source materials, AI is bland. With them, the output will start to sound like you.
   Without source materials, AI is bland. With them, the output will start to sound like you.
2. We'll teach AI to write correctly ‍We'll provide AI with source materials in a prompt, project, or skill. So it doesn't start from scratch every time.
3. We'll fine-tune the system ‍The first output will show what's missing from the source materials. We'll complete them, refine the skills. And this will improve all future outputs.

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What you'll gain

1. How context engineering works

You'll understand the principle of why source materials matter more than prompts. And why this applies across all models.

2. How to get started with Claude

Open Claude for the first time. You'll understand why we use it at House of Řezáč.

3. Prompt, project, and skill

You'll learn three levels of working with AI. So you don't start from scratch every time.

4. First Output (and why it's not ready yet)

You'll see our screen, our mistakes, and the initial poor output. And how we refined it into a publishable form.

5. Newsletter and LinkedIn Post

You will go through the two formats you deal with most often. Each has its own rules.

6. Testing and Iteration

You will learn to recognize when the output is ready. And how to fine-tune it when it's not.‍

Practical information

Format: 6 video lessons · self-paced · lifetime access + updates
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‍Price: 1,990 CZK excl. VAT for the first 100 participants · then 3,500 CZK
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‍What you need: No technical knowledge, no programming. Just writing and reading.
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‍Tool: Claude. The principle applies to any tool that supports skills.
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‍For teams: Do you want access for your whole team? Contact us →

What just crossed your mind

„What if I don't see it through?"

6 short lessons, no homework, no deadline. You follow at your own pace — maybe 20 minutes a week. After each lesson, you'll have something usable.

„Will this work for my industry?"

The process is universal. What differs is the content of the materials — your tone, your customers, your examples. The method is the same. SaaS, B2B services, e-commerce, yoga, industrial filters.

„My team won't adopt it."

First and foremost, focus on generating decent texts. Once you show your team how it works, you'll significantly increase the chance that they'll want to use it too.

„Won't it be outdated in a month?"

Tools change. Principles apply across Claude, ChatGPT, Gemini, and whatever comes next year. If something significant happens, we will update the course.

„I've never used AI before. Isn't it for advanced users?"

The second lesson is 'how to work with Claude'. We start from scratch. Advanced users can skip the first three videos. At their own risk.

„Why Claude and not ChatGPT?"

At House of Řezáč, we work with Claude — we explain the reasons in Lesson 2. The principle applies to any tool that has skills. The difference is in the materials, not in the AI.

What it looks like in practice

Starting in May

The introductory price of 1,990 CZK excluding VAT applies to the first 100 participants. It will then increase to 3,490 CZK.

Available May 2026. Upon purchase, you will get immediate access to the entire course.

*Updates are included · You have access as long as we pay Teachable (definitely for the next year)*

Updates are included · You have access as long as we pay Teachable (definitely for the next year)