Measurement setup and management
Have your measurements set in detail and correctly. You don't make the right conclusions from bad data.
Never.
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Makes you problems to manage effectively performance marketing?
Do you know where there are problems on the website, e-shop, or app?
They slow down your website inappropriately deployed marketing codes?
Confirms your cookies only a small percentage of people?
You don't see data in analyticswhich would you like?
Do you suspect that some the data is wrong?
Every platform tells you something different and you don't know which numbers are you supposed to believe?
Are you not familiar with the technical setting of measurements today?
Do you have problems collecting data for smart tools like BloomReach (formerly Exponea), Dotidot, etc.?
What we can help you with
- Measurement strategy
- Technical concept of measuring one or more sites
- Consent settings and cookie bar
- Setting up and managing Google Analytics 4
- Set up and manage Google Tag Manager
- Set up and manage Server-side Tag Manager
- Set up reports in Looker (Data) Studio, PowerBI, etc.
- Manage marketing codes
How we work
1) We understand your business
We will do a joint workshop or interview. We understand your business, goals, key metrics, marketing activities.
2) We set up measurement and reporting
We set up Google Analytics 4, Google Tag Manager or Server-side Tag Manager. We clean the data so that you can easily analyze it.
3) We will guide you in analytics
We will teach you how to work with the newly set measurement. We will document everything so that you can take the measurements technically at any time. We allow you to easily add marketing codes.
4) We will manage measurements for a long time
We will make sure that everything works technically correctly in the long term.
Not sure that you need to set up measurements? Let yourself be done Measurement audit.
Need to link data from multiple sources? We will make you data warehouse.
DData is crucial for us. We recently had an independent audit conducted on our data management and web analytics settings, and the results were excellent. Thanks to high-quality data, our marketing management is more effective, and we have accurate figures to base our decisions on. Thanks to our collaboration with House of Řezáč, we are able to better target our campaigns and save money.
strategist
Case study
You know our clients
Analysis of user behavior, setting of measurement and remarketing codes
Design and setup of measurements on multilingual portal, creation of know-how base, hypothesis testing
Setting the cookie bar, testing the appearance of the e-shop for opt-in rate, consulting analytical adjustments
Eshop metering management for Central Europe, web optimization
Strategy design and measurement settings for all sites of the rectorate and faculties
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Management of measurements on the ecosystem of websites, setting up management reports in Google Data Studio
Measurement management, data evaluation for web analytics, tailor-made training preparation
GA4 setup, measurement management and marketing codes, A/B testing and site performance optimization, GA training
