As part of the House of Řezač services, we process personal data as a personal data controller. We are authorized to do so for one of the following reasons:

• performance of the contract - e.g., if you order a book from us, we need to know where to deliver it.
• consent to processing - for example, if you register an email for a newsletter, we consider completing a two-step verification as consent.
• based on legitimate interest - for example, we measure user behavior on our website or take photos from our trainings and workshops. In this case, we ensure that your interests always outweigh ours; therefore, based on legitimate interest, we collect only anonymous or pseudonymized data, which we do not associate with a specific user.

As part of the House of Řezač services, we may also act as a processor of personal data. In this case, the protection of personal data is governed by the contractual relationship we have with the company that engaged us (and in this relationship acts as the personal data controller).

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What data do we process?

• Identification and contact details — e.g., name, surname, address, email, telephone, or photo.
• Information about your orders
• Information about behavior on the site and your browser settings. This data is collected using cookies placed by measurement codes.

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When do we collect personal data and what authorizes us to do so?

When you visit our website

When you visit our website, Google Analytics is activated, which places a cookie on your computer. This cookie contains the creation timestamp and a randomly generated number, and does not contain any personal data. Google Analytics measurement is configured not to process any personal data; the IP address used is anonymized. In this case, processing occurs based on a legitimate interest.

Processor: Google Ireland Limited (registration number: 368047), Gordon House, Barrow Street, Dublin 4, Ireland; terms of privacy.

We sometimes use Hotjar on the website to better understand our customers - so that we can modify and improve our website according to your needs. Hotjar helps us find out how customers behave (e.g., where they click, how they use forms, what they don't like), providing us with feedback.

Hotjar uses cookies to collect data on user behavior, recording anonymized IP addresses, screen resolution, device type, browser, country, and preferred language of the user. Hotjar stores this data in a pseudonymized user profile. Neither Hotjar nor we ever use it to identify specific individuals or to link data to a specific user.

Processor: Hotjar Limited, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta; terms of privacy.

Our training sites use paid advertising and Google Ads remarketing. Based on the pages you visit, we will then show you advertising for some time on other sites that work with Google. To evaluate the effectiveness of advertising, we run a conversion counter on the site. The Google Ads platform uses first-party cookies containing pseudorandom numbers or character strings for conversion and remarketing purposes. In addition, the platform stores the IP address, browser type, browser language, and the date and time of requests. We consider remarketing to be a form of direct marketing that is in our legitimate interest according to the GDPR. Likewise, we consider evaluating the effectiveness of advertisements to be in our legitimate interest.

However, if you wish, you can adjust or turn off the display of personalized ads on the page ad personalization settings. You can also adjust your browser settings (storing cookies, “do not track” header) or use browser extensions such as Ghosters.

Processor: Google Ireland Limited (registration number: 368047), Gordon House, Barrow Street, Dublin 4, Ireland; terms of privacy.

Our training sites use paid advertising and Sklik remarketing. Based on the pages you visit, we will then show you advertising for some time on other sites that work with Seznam. To evaluate the effectiveness of advertising, we run a conversion counter on the site. The Sklik platform uses first-party cookies containing pseudorandom numbers or character strings for conversion counting and remarketing purposes. We consider remarketing to be a form of direct marketing that is in our legitimate interest according to the GDPR. Likewise, we consider evaluating the effectiveness of advertisements to be in our legitimate interest.
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But if you wish, you can turn off the display of personalized ads on the page “personalized advertising”. You can also adjust your browser settings (storing cookies, “do not track” header) or use browser extensions such as Ghosters.

Processor: Seznam.cz, a.s., Radlická 3294/10, 15000 Prague, Smíchov, Czech Republic, ID 26168685; terms of privacy.

Our training sites use remarketing on the social network Facebook - based on the pages you visit, we then show you advertising on the social network Facebook for some time. To do this, we use the measurement code Facebook Pixel. This platform uses first and third party cookies containing pseudorandom numbers or character strings for this purpose. In addition, the platform stores the IP address, browser type, browser language, and the date and time of requests. We consider remarketing to be a form of direct marketing that is in our legitimate interest according to the GDPR. However, if you want, you can adjust or turn off the display of personalized ads on the page ad personalization settings.

You can also adjust your browser settings (storing cookies, “do not track” header) or use browser extensions such as Ghosters.

Processor: Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, D02 X525, Ireland; terms of privacy.

Our training websites use remarketing on the social network TikTok - based on the pages you visit, we then show you advertising on the social network TikTok for some time. To do this, we use the measurement code TikTok Pixel. This platform uses first and third-party cookies containing pseudorandom numbers or character strings for this purpose. In addition, the platform stores the IP address, browser type, browser language, and the date and time of requests. We consider remarketing to be a form of direct marketing that is in our legitimate interest according to the GDPR. However, if you want, you can adjust or turn off the display of personalized ads in TikTok privacy settings.

You can also adjust your browser settings (cookie storage, “do not track” header) or use browser extensions such as Ghostery.

Processor: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland; privacy policy.

Our training websites use remarketing on the YouTube platform – based on the pages you visit or videos you watch, we then show you ads on YouTube for a certain period. For this purpose, we use the YouTube tracking code, which is part of the Google Ads ecosystem. This platform uses first- and third-party cookies for this purpose, containing pseudo-random numbers or character strings. The platform also stores IP addresses, browser type, browser language, and the date and time of requests. We consider remarketing a form of direct marketing, which is in our legitimate interest according to GDPR. However, if you wish, you can adjust or disable the display of personalized ads on the Google ad personalization settings page or directly in your YouTube account settings.

You can also adjust your browser settings (cookie storage, “do not track” header) or use browser extensions such as Ghostery.

Processor: Google Ireland Limited (registration number: 368047), Gordon House, Barrow Street, Dublin 4, Ireland; privacy policy.

Our training websites use remarketing on the LinkedIn social network – based on the pages you visit, we then show you ads on the LinkedIn social network for a certain period. For this purpose, we use a tracking code LinkedIn Insight TagThis platform uses first- and third-party cookies for this purpose, containing pseudorandom numbers or character strings. The platform also stores your IP address, browser type, browser language, and the date and time of requests. We consider remarketing a form of direct marketing, which is in our legitimate interest according to GDPR. However, if you wish, you can adjust or disable the display of personalized ads in LinkedIn ad settings.

You can also adjust your browser settings (cookie storage, "do not track" header) or use browser extensions such as Ghostery.

Processor: LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland; privacy policy.

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When you sign up for our newsletter

If you sign up for our newsletter, we will send you information and offers that we believe will be of interest to you. If you do not want to receive emails, just click on the unsubscribe link in the footer of each email. Alternatively, you can object to the mailing - see the chapter “What are your rights?”.

Processors:

For sending newsletters and two-step verification, we use the Ecomail service of ECOMAIL.CZ, s.r.o., Na Mlejnku 764/18, Praha 4, 147 00.

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When you buy a book Web razor-sharp

We only process your personal data when you book you can buy on our website. If you purchase it from a bookstore or elsewhere, your personal data will not reach us at all - in this case, contact the entity from which you purchased the book to exercise your rights.

We process the data you provide in the order form. Processing takes place on the basis of contract performance. We will send an invoice to the contact details you have entered. We will forward your address and contact details to the shipping company so that they can deliver the book to you and agree on the delivery date. We use the services of the transport company PPL s.r.o.

PPL s.r.o., K Borovému 99, Jažlovice, 251 01, Říčany, Company ID: 25194798; Terms of privacy.

If you purchase the book Razor-sharp Web, we will automatically add your email to our database for direct marketing purposes – we will send you information and offers that we believe will be of interest to you. If you do not want to receive emails, just click on the unsubscribe link in the footer of each email. Alternatively, you can object to the mailing – see the chapter “What are your rights?”
The terms for protecting the email database are described in the chapter “When you register for our newsletter”.

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When you attend strategic training

We process your personal data, which you provide in the order form. We process this data on the basis of contract performance – we need to send you an invoice, information about the training, or access data.

If you participate in strategic training, we will automatically add your email to our database for direct marketing purposes – we will send you information and offers that we believe will be of interest to you. If you do not want to receive emails, just click on the unsubscribe link in the footer of each email. Alternatively, you can object to the mailing – see the chapter “What are your rights?”

The terms for protecting the email database are described in the chapter “When you register for our newsletter”.

If you participate in a strategic training, photographs may also be taken during this training, which we will use for company presentation.

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When you order a site audit

We process your personal data, which you fill in site audit order form. We process this data on the basis of contract performance – we need to send you an invoice and deliver the results of the audit.

If you request a website audit, we will automatically add you to our email database for direct marketing purposes – we will send you information and offers that we believe will be of interest to you. If you do not want to receive emails, just click on the unsubscribe link in the footer of each email. Alternatively, you can object to the mailing – see the chapter “What are your rights?”.

The terms for protecting the email database are described in the chapter “When you register for our newsletter”.

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When you order a website design from us

In this case, we must process your personal data to fulfill contractual obligations. It is very likely that we will act as a processor of your customers' personal data under the scope of the contract. This processing will be governed by the terms and conditions set forth in the concluded contract.

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What are your rights?

Right of access

You have the right to know what personal data we process, for what purpose, where we obtain it, how long we keep it, and who helps us process it. We have tried to describe all this in detail on this page. But if you want to know the specifics, please contact us – see the chapter “How to exercise your rights” at the end of this document. We will provide the first document regarding your processed data free of charge; additional requests will be subject to a fee.

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Right to rectification

If your personal data changes or if we process incorrect data, please contact us – see the section “How to exercise your rights” at the end of this document. We will correct your data.

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Right to erasure

You have the right to request that we delete your data if:

• We process personal data based on your consent, and you withdraw that consent,
  
• you object to the processing, and your objection is justified,
• we no longer need the data for the purposes for which we obtained it,
• you believe that our processing of personal data does not comply with applicable law.

Please note that exercising this right does not obligate us to delete all personal data, but only those to which this right applies – for example, if you no longer wish to receive our newsletter, we will still retain your login details for the Strategic Web Design online course (to allow you to log in) and your order history (for accounting purposes).
If you wish to exercise your right to erasure, please contact us – refer to the chapter “How to exercise your rights” at the end of this document. We will notify you of the deletion of your personal data.

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Right to restriction of processing

This right is similar to the right to erasure, but in contrast to it, it only suspends the processing of personal data for a limited period. You can exercise the right to restrict the processing of personal data if:

• We are verifying the accuracy of your personal data,
  
• we already hold your personal data, but the purpose for which it was collected has ceased, yet you request that we continue to process the data – for example, if you anticipate needing to re-enter the data (e.g., for a future order) or to exercise your rights,
• you believe that our processing of personal data does not comply with applicable law;
• you object to the processing of personal data. While we examine the validity of your objection, we are required to restrict the processing.
  

Should you wish to delete your data, please contact us – see the section “How to exercise your rights” at the end of this document. We will inform you about restrictions on the processing of personal data.

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Right to portability

You have the right to receive all your personal data from us in a commonly used machine-readable format. Should you wish to exercise your right to portability, please contact us – see the section “How to exercise your rights” at the end of this document.

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Right to object to the processing of personal data

We may process certain data based on legitimate interest. You can object to such processing. We will review this objection. If we do not have compelling legitimate grounds for continued processing, we will cease processing your personal data.

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Right to lodge a complaint

If you believe that our processing of personal data does not comply with applicable legislation, you can file a complaint Office for Personal Data Protection.

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How to exercise your rights?

Send us a message by email office@houseofrezac.com and describe what right you want to exercise.
We will process your request as quickly as possible, but no later than 30 days. In exceptional cases, the period may be extended by up to 2 months, in which case we will inform you.

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