Objednávka

AI Marketing Lab

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Číslo je v pořádku
Přesná data zde.
2. 4. - 18. 6. 2025
19,900 CZK (excluding VAT)
24.079 CZK including VAT
15. 10. - 10. 12. 2025
19.900 Kč (bez DPH)
24.079 Kč včetně DPH

Fakturační údaje

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3-month program

AI Marketing Lab

15. 10. - 10. 12. 2025
| 13:00 - 16:00
2. 4. - 18. 6. 2025
13:00 - 16:00

The most advanced AI training for marketers in the Czech Republic. Without programming.

19.900 CZK (VAT excl.)

There are marketers who have AI agents. To analyze the competition. Preparation of campaigns. Content Creation.

And then there are the others. Those who still type prompts into ChatGPT and tell themselves they are doing AI marketing.

The real power of AI in marketing is elsewhere -- in agents, automation, tool-linking and prototyping.

Become an AI Marketing Architect.

You will take away changes to your current work practices from each meeting. Functional workflow, prompts, AI skills and tools. Without programming.

Like if this is supposed to be a “must-have” for a marketer in 2025, someone please send me a tutorial on how to clone... yeah aha, that's what it was actually about! :D

senior product manager, Milton

Get ready for the AI present

We will go through the advanced areas of using AI in marketing. We will speed up your marketing communications. Everything is understandable even for non-programmers.

Because as William Gibson says:”The future is already here, we just don't notice it.

What has been created is a total bomb. Gamechanger for our work, communication and overall functioning. Then when you see how it all suddenly fits and makes sense, your chin drops. You are not just designers. You are partners who solve what makes sense and why. As a result, things are created that push both work and thinking miles away.

CMO, NEWTON University

Get ready for the AI present

We will go through the advanced areas of using AI in marketing. We will speed up your marketing communications. Everything is understandable even for non-programmers.

Because as William Gibson says:”The future is already here, we just don't notice it.“Training program

We will help you build a functional AI workflow for marketing. Don't expect a set of tricks, but a connected system. Without programming.

Meeting 1: Preparation

Let's set a common ground. We will show you how to work with chats, projects, assistants, agents, skills and other key areas of AI. You leave with a functional environment ready to work with your own data.

Meeting 2: Research

We'll show you how to efficiently source content, research customers, and analyze competitors with AI. You'll learn how to scrape websites, work with data, and get the most out of it for your marketing.

Meeting 3: Contents

From data to content. You'll learn how to generate personalized outreach and create content that sounds like you — not like a robot. You will try everything on your own projects.

Meeting 4: Sites & Prototypes

Generating websites with AI. From keyword analysis to creating landing pages to deploying a web chatbot. Without dependence on developers.

Meeting 5: Automation

We connect the tools with each other. You will learn API and scripting without programming, create automations and quickly prototype marketing ideas. What used to take weeks, you can handle in an afternoon.

Meeting 6: AI workflow

Together, we connect tools and procedures into functional units. We will focus on safety and ethics. You will leave with a clear plan of next steps.

You will take away changes to your current work practices from each meeting. Functional workflow, prompts, AI skills and tools. Without programming.

Automation used to scare me. I saw it as a huge bundle of knowledge that I had to have in advance. I knew it was going to cost an awful lot of time, dead ends... I just didn't want to get into it. The AI Marketing Lab helped me overcome that barrier — I got the know-how and saw how it worked in practice. Now I'm not afraid of automation and I use them.

Chief Marketing Officer, Kogi

How does the training take place?

6 meeting after 3 hours. Meetings will take place in blocks:

  • We will share experiences, tools and useful workflows.
  • You will practically test everything with your data, documents and projects.
  • You get just enough theory.
  • You will receive bonus materials and links.
  • We will answer questions after each meeting.

We will record theory, samples and questions. We'll share the recording with you. If you miss it, you will simply catch up.

Spring cycle dates

  • March 11, 2026, 1:00-16:00 + discussion
  • March 25, 2026, 1:00-16:00 + discussion
  • April 7, 2026, 1:00-16:00 + discussion
  • April 22, 2026, 1:00-16:00 + discussion
  • May 6, 2026, 1:00-4:00 PM + discussion
  • May 20, 2026, 1:00-4:00 PM + discussion
  • May 27, 2026, 5:00 p.m. -?

Autumn cycle dates

  • October 6, 2026, 1:00-4:00 PM + discussion
  • October 13, 2026, 1:00-4:00 PM + discussion
  • October 20, 2026, 1:00-16:00 + discussion
  • October 27, 2026, 1:00-16:00 + discussion
  • November 10, 2026, 1:00-16:00 + discussion
  • November 24, 2026, 1:00-16:00 + discussion
  • November 26, 2026, 5:00 p.m. -?

The training opened my eyes to how many possibilities AI has to offer. I found that even without deep technical knowledge, I could achieve great results. It helps me a lot that we have materials and records online. I can play them backwards and go back to the individual parts. I applaud that a lot.

communications officer - event specialist, Ministry of Regional Development of the Czech Republic

Who is training for

Marketers

We will go through the advanced use of AI in different areas of marketing. From research to content to automation — with AI as a partner, not a substitute.

Copywriters

Replace the smart AI routine before your clients do. You will learn to generate, personalize and recycle content on a completely different level.

Managers

Understand what is possible in AI marketing today. Gain the ability to quickly validate ideas and prototype campaigns with your own hands.

It's not a webinar

Don't expect a lecture. Wait for practice. Set aside time and quiet space, brew tea, calmly put on your sweatpants. We will practically try different techniques. We have options for both beginners and advanced in the field. We're all going to get better.

A great, well-trodden three-month course that puts you a couple of horse lengths ahead in the use of AI. I think it is suitable for senior marketers who know a little AI, or for media marketers who know AI well. Anyone else will have to brandish enough to prosecute. What is a big advantage: you have access to all the materials in Teachable even after the end of the course. Personally, I return to them regularly to dust off what has not settled right away, or to find a solution for a use case that I did not think of during the course, but I am currently solving it.

Research and Community Manager, ARTIN

Practical information

  • Training takes 6×3 hours (13:00 — 16:00).
  • The price of all meetings is 19.900 CZK (excluding VAT).
  • Set aside plenty of time and a quiet work environment where no one will disturb you.
  • Don't plan anything for the afternoon. You won't have the time and appetite for emails either.
  • Part of the meeting is an informal voluntary discussion while you have questions. It can take as little as two hours.
  • The training will be online on Zoom and Miro platforms.
  • We do individual trainings for organizations. Write to us.

What's included

  • Participation in online meetings.
  • Records of the theory with a sample from the meeting in Teachable.
  • Question and Answer Records in Teachable.
  • Community for participants on WhatsApp.

They will guide you through training

Marek Šimkovský
lead designer

Design lead in House of Řezáč. He has completed dozens of projects ranging from small customer surveys to the creation of multilingual websites. He performs at conferences and lead trainings.

Michaela Kocmánková
designer

UX designer specialized in technically demanding projects in Webflow and Make — from the design of complex CMS structures to integrations to automations that connect the entire web ecosystem.

Lucie Rusňáková
Marketing Manager

Marketing generalist focusing on AI-powered content marketing and automation — from strategic content recycling and social media to email campaigns and automation design in Make.com to implementing AI tools that connect the entire marketing ecosystem.

Frequently Asked Questions

I've been on AI Workflow, does it make sense to go for training?

Yes. AI Workflow was all about prompting in ChatGPT. AI Marketing Lab is all about agents, assistants and automation. You will learn how to apply today's AI tools to the marrow.

I was at an AI university, does it make sense to go to training?

Yes. AI Marketing Lab is a free continuation of AI University.

Will I get a training record?

Yes. We record all meetings including Q&A.

Do I need to be able to program?

No, all the time we will deal with AI marketing without programming. At the same time, if you are completely computer illiterate, it will not be for you either.

Will I get a certificate?

Yes. After passing all meetings, you will receive a certificate from the House of Cutter.

Do you also know training for companies?

Yes. We make non-public online training sessions tailored to your needs. Contact us for the offer.

Participants say

I supply marketing websites, so I need to know what clients need. I need to be able to look at it through their eyes. The AI Marketing Lab showed me the possibilities at the intersection of my work as a developer and marketer. I've seen that even a non-technical person can do technical things - mass word processing, automation. And how they explain it: even a non-technical person understood it, but at the same time it was quite new for the technical as well. Now we've implemented automatic tagging of 20 thousand blog posts. It couldn't be done manually.

Karolína Vyskočilová - AIML

Karolína Vyskočilová

programmer and consultant

I wanted to gather information about the AI world — what are the trends, how can these many applications be used together. The AI Marketing Lab gave me exactly that. It had a coherent structure: theory, practice, smaller tasks, and finally a comprehensive larger piece of functional apparatus. The lessons continued, in the later ones we recycled everything and put it into larger units. It wasn't passive watching - I had to practically try it out. And then came that moment: I wrote a prompt and I had an application. I made a woman a recipe app within 20 minutes. That was wow!

Josef Nakládal - AIML 2

Josef Nakládal

freelancer marketer

This training set the bar very high! The perfect balance between the technical base and the real application in practice. Fast response to news — each session reflected current events as well as new tools. And most importantly: an open look into the “kitchen” of how AI actually works in House of Cutter — no sauce, but concrete scenarios, procedures, results. As a result, we have taken our approach to AI to the next level — both in the inner workings and in what we deliver to clients. If you are not only dealing with AI in marketing and want to go in depth, I recommend AI Lab to you with all ten.

Radek Doležel - AIML

Radek Doležel

Managing director & Head of AI, Media Factory Group

Like if this is supposed to be a “must-have” for a marketer in 2025, someone please send me a tutorial on how to clone... yeah aha, that's what it was actually about! :D

Jakub Rafaj - AIML 2

Jakub Rafaj

senior product manager, Milton

A great, well-trodden three-month course that puts you a couple of horse lengths ahead in the use of AI. I think it is suitable for senior marketers who know a little AI, or for media marketers who know AI well. Anyone else will have to brandish enough to prosecute. What is a big advantage: you have access to all the materials in Teachable even after the end of the course. Personally, I return to them regularly to dust off what has not settled right away, or to find a solution for a use case that I did not think of during the course, but I am currently solving it.

Marie Doskočilová - AIML 2

Marie Doskočilová

Research and Community Manager, ARTIN

I took the first lesson. My head was running - I won't give this, I overestimated my skills, I'm definitely not that far with AI and I'm 100% the biggest hoof of the whole autumn run. Soon it turned out that it didn't matter at all. Each lesson was packed with a huge amount of information, but everyone was helpful. Don't you understand? We explain! Do you need to get back to it? Here you have the documents, here you have the record of the course and especially ask, we are here for you! As a result, I moved forward a bunch of light years. I have gained an incredible amount of PRACTICAL! information that I can apply to normal practice. It was a fling. In the best sense of the word.

Pavlína Sacherová - AIML

Pavlína Sacherová

freelance marketer in tourism

From each meeting I took away at least one thing that I still use to this day. Sometimes a trifle (a more effective procedure or a specific prompt). And sometimes the whole tool + use case I didn't know before.

Jan Hůlka - AIML

Jan Hůlka

B2B marketer, wflow

I wanted to get an overview of the tools and their practical use. You showed us what and how you actually use in House. Thanks to this, I took away tips for simplifying everyday work, such as how to deal with meeting minutes more efficiently. In addition, I can return to the content and review it again thanks to the recordings from the training sessions.

Vojtěch Jelínek - AIML

Vojtěch Jelínek

Marketing Manager, VEIT Electronics

I slipped out of my bubble and gained a pitch. The training helped me see AI from a broader perspective. From the point of view of a marketer, it was super loaded with information and it also moved me as a programmer in the use of AI.

Pavel Kovář - AIML

Pavel Kovář

Full-Stack Web Developer, Surface

Web scraping and working with Markdown have changed the way I work. Now I use it daily for faster and more efficient work. Whenever someone asks me to recommend them a course, the only place I always refer them to is House of Řezáč.

Jakub Rafaj - AIML

Jakub Rafaj

senior product manager, Milton

AI Marketing Lab gave me an awareness of all the things AI can do. While I'm not the technical type, I know there are tools I can take advantage of. It wasn't my first AI training since House of Řezáč. I have always carried something that I can use on an almost daily basis. So I think: Wow, let's move on!

Lenka Weissová - AIML

Lenka Weissová

Business Analyst and Marketing Specialist, Moravia Containers, a.s.

The training opened my eyes to how many possibilities AI has to offer. I found that even without deep technical knowledge, I could achieve great results. It helps me a lot that we have materials and records online. I can play them backwards and go back to the individual parts. I applaud that a lot.

Martina Wildtová - AIML

Martina Wildtová

communications officer - event specialist, Ministry of Regional Development of the Czech Republic

I liked the structured explanation of the different kinds of prompts. I haven't seen this anywhere else and now I'm actively using it.

Josef Nakládal - AIML

Josef Nakládal

freelancer marketer

I have been using artificial intelligence for my daily work for a while now. I thought I knew a lot already. In training, I found that it can be used even better and differently and faster. The most valuable to me was automation. Under the guidance of House people, it was terribly simple, and now I know how to connect different tools. Plus, I found that I didn't need to know coding. I can do a lot of things without him now.

Renata Šejnová - AIML

Renata Šejnová

CMO, NEWTON University

AI Marketing Lab is my fourth AI training from House of Řezáč. I am very comfortable with your approach and am excited about everything you produce in the field of AI. I'm not a purebred marketer, so for me some things were very complicated and I'm not going to use everything. At the same time, I enjoyed trying new instruments, it was very useful. Lab helped me as a business owner to find new ways to use AI in practice.

Jan Hájek - AIML

Jan Hájek

Managing Director, Experiences.cz

At AI Marketing Lab, I finally tried automation and made something that actually works and helps me. At the same time, I discovered everything that can be accelerated and automated thanks to AI. I see a lot of opportunities now to take advantage of that with clients. Thanks to training, I overcame my fears and began to work with AI confidently.

Monika Hušková - AIML

Monika Hušková

economic copywriter

For me, the most useful thing is that even though I'm not technically based, I could touch the instruments, lose extreme respect from them, and start experimenting with them. I also got some super specific tips, like how to save tokens. It can be seen that the tutors do not only do this from YouTube videos, but that they actually use these tools and give us real experiences. The icing on the cake is superbly tuned and logically arranged materials. Thanks to this, I did not linger and fully concentrate on learning. After training, I left and started using straight AI tools.

Marie Doskočilová - AIML

Marie Doskočilová

Research and Community Manager, ARTIN

Let me know about other dates

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