We want to attract new students and communicate better with current ones.
What have we done?
With the leadership of the university, we started workshops. Research among graduates and applicants then showed their perceptions of the university and their motivation to study. Based on the data, we created an assignment for the new site.
The result?
We have simplified the NU website ecosystem with a more streamlined structure. We focus on the whole “Student Experience,” not just the applicants. The new website better serves students, alumni, academics and partners alike. Intuitive navigation for different users with different needs.
