Razor-sharp know-how

We'll save you millions of dollars worth of mistakes in a few hours. Catch us in lectures, talks, or an e-mail course. It's a lot. We don't want you to get lost in our know-how. So we've given it order.

Sharpen your know-how with our articles

Here's what we've written recently. Don't want to miss out on more articles? You can receive them regularly in your email inbox.

Webinar Recording: AI Strategy

One-hour webinar recording for IT, marketing, business, design, innovation, administration, consultants, managers, freelancers, agencies, office positions.

Adaptation is not innovation

Putting AI to work is adaptation, not innovation. Adaptation maintains position, innovation changes it. Whoever gets it wrong is wasting energy on a false sense of progress.

AI as a technology

AGI may not come, but generative AI is changing work today. Stop debating sci-fi and start using AI in small tasks. The biggest problem: people don't know how to use AI properly.

Strategy 2026

Goals and levers aren't strategy. That's a set of interrelated decisions on WHAT, HOW and WHY you do. Requires business orientation: organization, customers, market, future and possibilities.

Do you need a key to our topics?

Is there a lot and you don't know where to start? Start here. We've selected 9 topics from our content that we consider top.

Follow us on the front line

From House of Řezáč, you will most often meet Jan, Pavel, and Marek. On their LinkedIn profiles, you won't miss any new topics or opportunities to meet in person. Jan regularly publishes articles in the LinkedIn newsletter #jakobřitva – growth, marketing, digital projects.

Jan Řezáč
CEO

Founder of the family and thought leader. An excellent marketer and strategist. Writes, trains, lectures, appears in podcasts, and advocates for the AI revolution.

Marek Šimkovský
Lead Designer

Leads and develops the entire team of designers at House of Řezáč. He has over 12 years of experience in design, marketing, strategy, and business.