Razor-sharp know-how

We'll save you millions of dollars worth of mistakes in a few hours. Catch us in lectures, talks, or an e-mail course. It's a lot. We don't want you to get lost in our know-how. So we've given it order.

Sharpen your know-how with our articles

Here's what we've written recently. Don't want to miss out on more articles? You can receive them regularly in your email inbox.

AI skills

The main thing is to build AI competencies: have information, be able to change and use AI strategically, otherwise you risk just catching up with the market.

Non-redesign

Website redesign ends. In their place comes continuous development, smart content generation using AI and an emphasis on research. Learn new skills and prepare for the future of the web.

AI inequality

Wardley's maps show that the future will divide people into those with and without AI. Practical stories prove that AI is already fundamentally changing jobs and skills.

Is SWOT analysis the best strategic framework?

SWOT analysis is outdated and does not bring new insights. Wardley's maps, by contrast, reveal real needs, changes and strategic dead ends. But it hurts -- and that's why they work.

Do you need a key to our topics?

Is there a lot and you don't know where to start? Start here. We've selected 9 topics from our content that we consider top.

Follow us on the front line

From House of Řezáč, you will most often meet Jan, Pavel, and Marek. On their LinkedIn profiles, you won't miss any new topics or opportunities to meet in person. Jan regularly publishes articles in the LinkedIn newsletter #jakobřitva – growth, marketing, digital projects.

Jan Řezáč
CEO

Founder of the family and thought leader. An excellent marketer and strategist. Writes, trains, lectures, appears in podcasts, and advocates for the AI revolution.

Marek Šimkovský
Lead Designer

Leads and develops the entire team of designers at House of Řezáč. He has over 12 years of experience in design, marketing, strategy, and business.