Razor-sharp know-how

We'll save you millions of dollars worth of mistakes in a few hours. Catch us in lectures, talks, or an e-mail course. It's a lot. We don't want you to get lost in our know-how. So we've given it order.

Sharpen your know-how with our articles

Here's what we've written recently. Don't want to miss out on more articles? You can receive them regularly in your email inbox.

AI inequality

Wardley's maps show that the future will divide people into those with and without AI. Practical stories prove that AI is already fundamentally changing jobs and skills.

Is SWOT analysis the best strategic framework?

SWOT analysis is outdated and does not bring new insights. Wardley's maps, by contrast, reveal real needs, changes and strategic dead ends. But it hurts -- and that's why they work.

Only the brave innovate

Innovations cannot be planned from past dates. To succeed, work with uncertainty, validate ideas in small, and build a system for change. The risk of inaction is greater.

AI chatbots 5 months later

Skip redesign, launch an AI chatbot. It boosts sales, research, and support. Won’t fix everything but moves you forward. Makes sense only with traffic. Stay relevant.

Do you need a key to our topics?

Is there a lot and you don't know where to start? Start here. We've selected 9 topics from our content that we consider top.

Follow us on the front line

From House of Řezáč, you will most often meet Jan, Pavel, and Marek. On their LinkedIn profiles, you won't miss any new topics or opportunities to meet in person. Jan regularly publishes articles in the LinkedIn newsletter #jakobřitva – growth, marketing, digital projects.

Jan Řezáč
CEO

Founder of the family and thought leader. An excellent marketer and strategist. Writes, trains, lectures, appears in podcasts, and advocates for the AI revolution.

Marek Šimkovský
Lead Designer

Leads and develops the entire team of designers at House of Řezáč. He has over 12 years of experience in design, marketing, strategy, and business.