Razor-sharp know-how

We'll save you millions of dollars worth of mistakes in a few hours. Catch us in lectures, talks, or an e-mail course. It's a lot. We don't want you to get lost in our know-how. So we've given it order.

Sharpen your know-how with our articles

Here's what we've written recently. Don't want to miss out on more articles? You can receive them regularly in your email inbox.

The web is dead. Long live the web in 2026

AI is changing the rules of the game: the web is now a source of truth for machines and a place for conversions. Key investments: customer research, idea validation and stakeholder management.

I'm writing a book

Jan is writing a book on strategy and is looking for the first readers to read it over Easter and give an opponent -- not a proofreading.

Do you recognize yourselves?

Wardley maps for business orientation — 7 situations where a map beats intuition, with a real example from House of Cutter: 14 projects from one internal week.

Do you have a five-year plan? This is a dangerous document

The five-year plan is a dangerous document -- it binds thinking at a time when the rules change every 3 months. The strategy needs to be a living, not an archival document.

Do you need a key to our topics?

Is there a lot and you don't know where to start? Start here. We've selected 9 topics from our content that we consider top.

Follow us on the front line

From House of Řezáč, you will most often meet Jan, Pavel, and Marek. On their LinkedIn profiles, you won't miss any new topics or opportunities to meet in person. Jan regularly publishes articles in the LinkedIn newsletter #jakobřitva – growth, marketing, digital projects.

Founder of the family and thought leader. An excellent marketer and strategist. Writes, trains, lectures, appears in podcasts, and advocates for the AI revolution.

Lead Designer

Leads and develops the entire team of designers at House of Řezáč. He has over 12 years of experience in design, marketing, strategy, and business.