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Strategic design: self-study

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70+ videos and materials

Strategic design: self-study

There are currently no public training dates. Let us knowif you are interested in him! We will write a new date or arrange an individual training session for your team. Or sharpen up on Other courses.

Hours of know-how, proven procedures, design frameworks and experience from 23 years of experience at House of Řezč. Solve complex problems creatively.

19,900 CZK (excluding VAT)

You redesigned the site. You have launched the application. You had a strong vision. It didn't work. People didn't get it. Sales are falling short of expectations. It's not like that anymore.

At Strategic Design you will learn things that you will not learn at any other course in the Czech Republic. You will learn how to think about them. And how the big boys and girls do design.

freelance UX designer and web analyst

Learn the House of Cutter methodology

We show you how we work at the House of Cutter. Ours procedures, workshops, activities for clients, how we think about problems. We make websites, apps, improve the customer journey and the communication of our clients. Sometimes ideas turn out to be bad and our clients stop wasting time with the project. On time. Much more often they we will help make money.

I can safely recommend the trainings from House of Řezč, the 40k has already been returned to me in multiples not even in a year.

Freelance Customer Experience & Marketing

The video course is led by Jan & Marek

We've been doing design for the last 23 years. We read dozens of books. They took a number of foreign courses. We have put more than CZK 500,000 into courses in the last 3 years.

We put the most important thing in Strategic Design: self-study. We connect principles, specific methodologies and practice. All in 70+ videos that you can go through at your own pace.

Strategic design is a design boost. They fire you up at rocket speed. And in the future, it will save you time, energy and money, which you will not burn through unnecessary work and ignorance.

The video course is led by Jan & Marek

We've been doing design for the last 23 years. We read dozens of books. They took a number of foreign courses. We have put more than CZK 500,000 into courses in the last 3 years.

We put the most important thing in Strategic Design: self-study. We connect principles, specific methodologies and practice. All in 70+ videos that you can go through at your own pace.

Strategic design is a design boost. They fire you up at rocket speed. And in the future, it will save you time, energy and money, which you will not burn through unnecessary work and ignorance.

I would rename this training to "Designer in 5 weeks". Because during each brisk workshop, you'll learn the entire design process - including methods, frameworks, and everything you need to be a designer. We had plenty of room for questions, the workshop on sense-making and incorporating AI into the design process was great.

UX designer, Chyron

We will devote time to everything except drawing

0% Figma. 100% Strategic Approach to Design.

Design process

Design & Business

Facilitation of workshops

Customer Research

Sense-making

Strategy

Creativity

Prototyping

Validation of ideas

Collaboration with Stakeholders

Designer Tools

Project Management

This is the column heading

Design process

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Design process

Who is this training for?

Designers

Stop getting better at drawing. There you will soon be replaced by AI. Control the entire design process.

Marketers

Find the right problems to solve and effectively improve your customers' journeys.

Managers

Strengthen your design skills so you can better manage complex projects. It's going to be about execution.

This is the column heading

Design process

Content of the video course

We have improved the theoretical basis of Strategic Design several times. We want to make the course as useful as possible for you. We have added and updated the videos. We filmed over 70 videos. And to them, of course Other materials. You can be sure that that's not all.

Design

We'll show you how designers work and what design is. We will put in place the building blocks for the next meeting.

  • Design
  • Strategic Design

Connecting Design to Business

Let's go through the way of thinking of managers. Goals, risks, return on investment.

  • Design & Business
  • aspirations
  • How value is created
  • The CEO's biggest problem
  • Business model
  • Factory per customer
  • Role on the project
  • Strategic thinking
  • Business questions of the designer
  • Metrics

Facilitation of workshops

We will discuss the principles of conducting effective workshops. You will learn to facilitate both online and offline.

  • Design
  • Introduction to Facilitation
  • Workshop preparation
  • Course of the workshop
  • Roles in the workshop
  • Facilitation tactics
  • Technical implementation of the workshop
  • Challenging situations in workshops

Design Research

We will describe how design research works and the interconnection of qualitative and quantitative data. For example, we will go through 18 tactics of active listening. We teach you to conduct interviews to the standard of top researchers — Jan Chipcase, Teresa Torres, Erika Hall,...

  • Introduction to Research
  • Methods of research
  • Research within the organization
  • In-depth interviews
  • Preparation of the script
  • Recruitment and selection of respondents
  • How to conduct interviews
  • Tactics of conducting conversations

Sense-making

We find meaning in research data and create frameworks tailored to the project.

  • Sense-making
  • The practice of sense-making
  • Design frameworks
  • It's not a framework like a framework
  • Sense-making workshop
  • Quality x Quantity

Strategy

We will name what a strategy is and how to approach it in design projects. We discuss the strategy in more detail in Strategic thinking.

  • Strategies for designers
  • Designer's strategic tools
  • Constraint theory
  • Opportunity Solution Tree
  • Journey through the service

Collaboration with Stakeholders

Plug them in. Co-create. Work with those who are dissatisfied.

  • Stakeholder management
  • Conversational Contexts
  • Dynamics of cooperation
  • Tactics of rhetoric
  • Tactics of influence
  • Body language
  • Storytelling
  • Strategy Presentation
  • Tactical empathy
  • Toxic environment

Ideation and sketching

Brainstorming doesn't work. What works? Inventing, improving, opposing, enriching ideas in a structured way.

  • Creativity
  • Ideation
  • Sketching
  • Communication frameworks

Validation of ideas

We will teach you to quickly, roughly and inexpensively verify ideas for functions, products, services with the involvement of management.

  • Design probes
  • Time Machine
  • Multiverse mapping
  • Types of probes
  • Parallel Design Probes
  • Data Interpretation

Design Ops

We look at the current possibilities of AI. We describe digital design tools, know-how storage and workflows.

  • DesignOps
  • Generative AI
  • AI for designers
  • Working with know-how
  • Emotional Resilience
  • Designer Tools
  • Designer Processes

I used to just suggest. Now I lead the whole design process. The training gave me the tools to facilitate as well as smart use of AI. He taught me to ask the right questions, conduct research, and the whole project. He showed me how to influence people's behavior. I left with a bunch of ideas. We have used some of them in our clients' projects. It was intense. And groundbreaking. It changed the way I work.

founder and web designer, Apadore

Demos

We answered 621 questions from participants. They're all in Teachable.

24 arguments

We have created for you 24 key arguments that will convince any manager. Get them mailed.

How much does it cost

Strategic design: self-study costs CZK 19,900 excluding VAT.

We have calculated that skills from each thematic blockwhich you will learn in Strategic Design: self-study and then use, you will pay the full course.

The investment in the course is normally returned to graduates within a few months.

And sometimes for weeks. At the same time, we know that for novice designers, the price can be a brake.

Do you need to split the amount into two invoices?

Or arrange for repayment?

Get back to us. Let's figure it out.

For years I worked intuitively in design. The training gave me a new way of looking at design as a business tool - and now I'm starting to work on my first design probe. The investment I made in the training has only paid off in saved time before the end.

senior developer, Superface

Frequently Asked Questions

What will Strategic Design: self-study bring me?

You will get access to all the materials of our classic Strategic Design training, which dozens of designers have already undergone. We have a proven system for working on complex problems. It combines our many years of know-how, customer focus and idea validation. This is useful if you do, manage, or commission such projects. Examples will be from the world of digital projects — websites, applications, customer journey development, marketing. Skills are universal. You will go through the course at your own pace, you are not tied to specific meeting dates.

What is included in the price of self-study?

Annual access to It's teachablewhere all the training videos go. We will upload answers to your questions from time to time. We will record the Q&A so you can come back to them.

What happens when a year has passed since you bought access?

The accesses will remain for you after this time. We're not cutting you off. At the same time, we cannot guarantee that we will pay Teachable forever. Nor that we keep updating the videos and adding Q&A. That's why we guarantee you a year of full access to all training materials.

I am a designer and I am not sure if the course is for me.

As a designer, you either draw images based on assignments or proactively create such assignments... and for this you need to facilitate workshops, do customer research, design strategy, and verify that your designs work. All of this is the content of the course.

I am a manager and I am hesitant as to whether the course is for me.

As a manager, you will be put in front of complex problems that you need to solve. You can't do that on your own. You need to effectively facilitate teamwork, foster a safe environment, get relevant feedback from customers, set a strategy, or validate your ideas before you spend too much money on the wrong direction of a project. All of this is the content of the course.

Is Strategic Design or Strategic Thinking Better?
I am a copywriter and I am hesitant as to whether the course is for me.

As a copywriter, you either write texts based on assignments or you proactively create such assignments... and for this you need to facilitate workshops, do customer research, design strategy and verify that your texts work. All of this is the content of the course.

I fail to convince my boss that training makes sense.

Send the boss to Strategic thinking. When they change their approach to strategy, they change their approach to dealing with strategic projects. It will require you to have design skills.

I'm a student and I don't have that much money...

Let us know at skoleni@houseofrezac.com and we'll try to work something out.

Participant Testimonials

I was looking for a course that made sense for the client. Strategic design was recommended to me by a colleague and I do not regret it. No waste of time with theories, but practice, questions, concrete answers. Prepare in advance and in training you will try everything. I like that the trainers really live it up and pass on real-life experiences.

Alena Bartošová - SD

Alena Bartošová

Freelance marketing ambasador

I went to the course because I needed a change. Training has broadened my horizons where I didn't expect it at all. The videos before the course were great. Thanks to them, I made the most of the meeting. The biggest aha moment? Pauses. I've learned that there's nowhere to rush. I would recommend this training to all traders right away.

Stanislav Nakládal - SD

Stanislav Nakládal

Freelance Designer

I needed to better manage processes and work with people. Strategic design helped me see context and meaning in the details as well. He showed me how to engage a team and exploit its potential. Thanks to training, I immediately improved the facilitation of workshops, learned to read the reactions of colleagues and respond better to them. He's been very beneficial to me.

Ivo Pěta - SD

Ivo Pěta

Marketing specialist, Hartmann-Rico

I wanted to improve as a designer. The training showed me how to move through the entire design process, most of all in facilitation. I realized that if I improved the facilitation of the workshops, I would also increase the confidence of my workshop participants in me. This will improve my position in the company and in the team. Design is not about designing, it is about collaborating with others with whom we create value together.

Yveta Londa - SD

Yveta Londa

CX/UX Designer, Y Soft

The strategic design was groundbreaking for me. He taught me to see my strengths and weaknesses, to understand myself and others, and to move forward in design. Today I know what I want to do and how to improve. I recommend it to anyone who wants to be better.

Magdaléna Synovcová - SD

Magdaléna Synovcová

Freelance Webdesigner

Intense. He's direct. It's open. It's clear. It's casual. It's online. He's alive. Team and individual. Stylish. I'm carrying a load of new practical information. Perfect pulling your head out of the sand. Training is not about drawing in Figma. It's about design before you embark on drawing. About design before design. It's about understanding what you're doing, why you're doing it and where you want to go.

Vilém Kalus - SD 2

Vilém Kalus

UX designer, Česká spořitelna

I wasn't sure if Strategic Design would benefit me as a sales director as well. In the end, it was a hit in the black. We focused on specific skills that I can immediately start using in practice. I learned to create and pass assignments better — a crucial step in internal cooperation. And thanks to efficient data collection and problem solving, I already see improvements in communication with colleagues and partners.

Zdeněk Šiška - SD

Zdeněk Šiška

Director of Business Development, SNADNEE

Strategic design has helped me change the way I think as well as work. It gave me a completely different perspective on the strategy and the steps that need to be done before the technical part of the project. It is training for all those who want to achieve results and advance their project or business... and turn their dreams into reality.

Pavel Bednařík - SD

Pavel Bednařík

tax advisor and finance specialist

I wanted to do more than just draw nice pictures. I wanted to get a strategic perspective on design, to have a bigger picture, to think about it differently. The training showed me how to do it differently, how I can do design even better. He gave me a lot of little things — facilitation, AI, sense-making — that I can transfer directly into the real world into my practice.

Mária Šviriková - SD

Mária Šviriková

Senior Interaction Designer, Red Hat

At each meeting, we had to go through videos with theory, which we then followed up with concrete practice. That was super efficient and effective to learn something. The Q&A was also great after each meeting, where we could discuss anything and Jan answered us from the point of view of his agency and experience. So even in areas where I thought I wouldn't learn much new anymore, it moved me quite a bit. This training took my head out of the sand.

Vilém Kalus - SD

Vilém Kalus

UX designer, Česká spořitelna

I was afraid that as a more experienced designer I would not take much away from training. I have acquired a wealth of knowledge and know-how that I will benefit from for years to come. With facilitation techniques, I even found that I still have large gaps and can move a lot. House uses modern teaching techniques, where we have the theory ahead of time and in meetings we no longer waste time with it, we go straight to practice. That was great.

Matěj Heřman - SD

Matěj Heřman

Senior UX Designer, Kentico Xperience

I used to just suggest. Now I lead the whole design process. The training gave me the tools to facilitate as well as smart use of AI. He taught me to ask the right questions, conduct research, and the whole project. He showed me how to influence people's behavior. I left with a bunch of ideas. We have used some of them in our clients' projects. It was intense. And groundbreaking. It changed the way I work.

Mikuláš Voborský - SD

Mikuláš Voborský

founder and web designer, Apadore

The training was really pure practice. No frontal teaching. The biggest benefit for me was the strategy and business part. I thought I was already at a higher level in this area, thanks to Honza I had the opportunity to move much further.

Tomáš Ludvík - SD

Tomáš Ludvík

UX strategist and lecturer

Two years ago I started my own business. I thought a lot of things needed that I know my customer. I didn't know him. And other things I didn't know either, I just thought them. Today, thanks to Strategic Design training, I know how to do research and really get to know my customer, I know how to get the necessary background to make the right decisions, I know how to validate my ideas efficiently and inexpensively, I know how to deal better with stakeholders in my client projects, I know better how to help myself with AI. It's time to gradually put new knowledge into practice and solve complex problems based on data, not intuition.

Tomáš Fedor - SD

Tomáš Fedor

Freelance Frontend Web Developer

In training, we learned how to effectively solve complex problems. On the basis of data and without unnecessary waste. I take away a number of techniques that I can immediately use in practice. Design probes, frameworks, facilitation, presentation and idea generation.

Tomáš Páral – SD

Tomáš Páral

CEO, MoroSystems

Strategic design is like a party mix, where you just pick the themes that take you the furthest. It's a kind of accelerator for designers - completing it will make a lot of situations you'll deal with as a designer much easier in the future.

Veronika Voglová - SD

Veronika Voglová

lead designer, ROIMARK

For years I worked intuitively in design. The training gave me a new way of looking at design as a business tool - and now I'm starting to work on my first design probe. The investment I made in the training has only paid off in saved time before the end.

Radek Kyselý - SD

Radek Kyselý

senior developer, Superface

At Strategic Design you will learn things that you will not learn at any other course in the Czech Republic. You will learn how to think about them. And how the big boys and girls do design.

Petr Bechyně - SD

Petr Bechyně

freelance UX designer and web analyst

I would rename this training to "Designer in 5 weeks". Because during each brisk workshop, you'll learn the entire design process - including methods, frameworks, and everything you need to be a designer. We had plenty of room for questions, the workshop on sense-making and incorporating AI into the design process was great.

Ondřej Fendrych - SD

Ondřej Fendrych

UX designer, Chyron

Strategic design is a source of ideas, inspiration, guidance and a time-consuming hobby for a few weeks, with overlap into the next few years. Seeing the whole design process was very crucial and important to me.

Michaela Georgievová – SD

Michaela Georgievová

CEO, ČISTÝ TRIKO

Strategic design is not really training for designers at all. It's training for owners/managers who solve hard business problems day in and day out that they don't have enough information or time to crack. It's a very practical infusion of methods, tips and experience. As a result of the training, I've turnaround 3 steamroller better workshops, pushed through two major changes on projects that I couldn't argue away for a long time, had much better and richer outputs from one series of in-depth conversations with a really tough target, created 2 custom frameworks and changed around a dozen smaller things in my daily workflow, namely started reflecting more. Not bad at all for 2 months of work. For that, after most of the training, one doesn't change anything at all. So friends, I recommend it. And especially if you are solving complex business problems.

Lukáš Pítra - SD

Lukáš Pítra

Freelance Customer Experience & Marketing

Thanks for a great course. It was an investment that will pay me back 100x in the future. I learned more in 5 weeks than I have in the last two years.

Markéta Fukasová - SD

Markéta Fukasová

UX design generalist

The training is worth it! Sense-making workshop, opportunity solution tree, frameworks... It was great to put theory into practice. Plus, we got the theory in videos that we could watch when it was convenient for us. The cherry on top was the great facilitation of the training by the designers from House.

Liliana Obadalová - SD

Liliana Obadalová

UX designer, Notino

Strategic design is a must-have for designers. One of the most important parts of training for me was stakeholder management, influence tactics and emotional resilience. In our company, I will use a few of the things we discussed.

Elmar Cendelín - SD

Elmar Cendelín

Innovation Manager, EXX HOLDING

If you want to start thinking strategically and stop jumping at the first idea that comes to mind, go for Strategic Design by House of Cutter. It will teach you how to deal with the real essentials.

Jan Kočenda – SD

Jan Kočenda

Head of Marketing, Trezor.io

Strategic design is like a cookbook for a designer. If you don't know how to improve as a designer and where to go, this course is the place to come to it.

Jakub Komenda - SD

Jakub Komenda

UX designer, SPORTISIMO

It was the most pro course I've ever experienced. Totally exceeded my expectations. Great was the participation of participants in workshops, where we tried everything for ourselves, the use of AI in design, professional facilitation and sharing of resources where I can draw more information. I did not have much previous experience with design and this course for me was a practical guide to the life of a designer. It's just a pity that there were no more training sessions!

Iveta Žižková - SD

Iveta Žižková

UX designer

The training is challenging and has moved me many times in developing my design competencies. He helped me prepare and facilitate workshops. He helped me speed up my design work thanks to AI. And the discussion about how to be more emotionally resilient and where to recharge my batteries helped me a lot.

Jakub Skupin - SD

Jakub Skupin

B2B marketer

Strategic design is priceless for designers and managers. It was crucial for me that Jan explained the topics to us on specific cases, including our projects. This training is definitely the right way towards UX.

Daniel Brož - SD

Daniel Brož

UX designer, Nexum Trilog

Listen to the participants

With graduates of the full version of the Strategic Design training, we filmed their reactions. You get the theoretical foundation the same as them -- all the videos, Q&A, materials and resources.