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Objednávka

Strategic design: self-study

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6 meetings + networking

Strategic Design

There are currently no public training dates. Let us knowif you are interested in him! We will write a new date or arrange an individual training session for your team. Or sharpen up on Other courses.

Redesignovali jste web. Spustili jste aplikaci. Měli jste silnou vizi. Nezafungovalo to. Lidi to nepochopili. Prodeje neplní očekávání. Takhle už to nejde.

At Strategic Design you will learn things that you will not learn at any other course in the Czech Republic. You will learn how to think about them. And how the big boys and girls do design.

freelance UX designer and web analyst

Learn the House of Cutter methodology

We show you how we work at the House of Cutter. Ours procedures, workshops, activities for clients, how we think about problems. We make websites, apps, improve the customer journey and the communication of our clients. Sometimes ideas turn out to be bad and our clients stop wasting time with the project. On time. Much more often they we will help make money.

I came away with plenty of concrete examples, templates, and tips for the things I deal with every day. I really commend Marek, Honza, and the whole team for not being afraid to live by the motto 'Show, don't tell' and for sharing real know-how instead of hollow techno-optimism. Plus, lifetime access to videos from future runs, in a field that moves forward by leaps and bounds every month, is such a huge value that it pays off handsomely just for that.

Freelance Customer Experience & Marketing

Video kurz vedou Jan & Marek

Děláme design posledních 25 let. Přečetli jsme desítky knih. Absolvovali řadu zahraničních kurzů. Jen do kurzů jsme dali více než 500.000 korun za poslední 3 roky.

To nejdůležitější jsme vložili do Strategického designu. Propojujeme principy, konkrétní metodiky a praxi. Vše v 70+ videích, které si projdete vlastním tempem.

Strategický design je designerský boost. Vystřelí vás raketovou rychlostí. A do budoucna vám ušetří čas, energii i peníze, které nespálíte zbytečnou prací a neznalostí.

Marek Šimkovský
lead designer

Design lead in House of Řezáč. He has completed dozens of projects ranging from small customer surveys to the creation of multilingual websites. He performs at conferences and lead trainings.

Jan Řezáč
founder of the House

House founder and thought leader. Experienced marketer and strategist. He writes, trains, lectures, performs in podcasts, and promotes the AI revolution.

I would rename this training to "Designer in 5 weeks". Because during each brisk workshop, you'll learn the entire design process - including methods, frameworks, and everything you need to be a designer. We had plenty of room for questions, the workshop on sense-making and incorporating AI into the design process was great.

UX designer, Chyron

Budeme věnovat čas všemu kromě kreslení

0 % Figma. 100 % Strategický přístup k designu.

  • Designový proces
  • Design & byznys
  • Facilitace workshopů
  • Zákaznický výzkum
  • Sense-making
  • Strategie
  • Kreativita
  • Prototypování
  • Ověřování nápadů
  • Spolupráce se stakeholdery
  • Nástroje designera
  • Projektové řízení

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Design process

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Design process

Who is this training for

Designers

Stop getting better at drawing. There you will soon be replaced by AI. Control the entire design process.

Marketers

Find the right problems to solve and effectively improve your customers' journeys.

Managers

Strengthen your design skills so you can better manage complex projects. It's going to be about execution.

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Design process

Obsah video kurzu

Teoretický základ Strategického designu jsme několikrát vylepšili. Chceme, aby pro vás byl kurz co nejužitečnější. Videa jsme doplnili a aktualizovali. Natočili jsme přes 70 videí. A k nim samozřejmě další materiály. Můžete si být jisti, že to není vše.

Design

Ukážeme vám, jak pracují designeři a co je design. Zavedeme stavební kameny pro další setkání.

  • Design
  • Strategický design

Napojení designu na byznys

Projdeme způsob přemýšlení manažerů. Cíle, rizika, návratnost investice.

  • Design & byznys
  • Cíle
  • Jak vzniká hodnota
  • Největší problém generálního ředitele
  • Byznys model
  • Továrna na zákazníka
  • Role na projektu
  • Strategické myšlení
  • Byznysové otázky designera
  • Metriky

Facilitace workshopů

Projdeme principy vedení efektivních workshopů. Naučíte se facilitovat online i offline.

  • Design
  • Úvod do facilitace
  • Příprava workshopu
  • Průběh workshopu
  • Role na workshopu
  • Facilitační taktiky
  • Technická realizace workshopu
  • Náročné situace na workshopech

Designový výzkum

Popíšeme si, jak funguje designový výzkum a propojení kvalitativních a kvantitativních dat. Projdeme například 18 taktik aktivního naslouchání. Naučíme vás vést rozhovory podle standardu špičkových výzkumníků – Jan Chipcase, Teresa Torres, Erika Hall,...

  • Úvod do výzkumu
  • Metody výzkumu
  • Výzkum uvnitř organizace
  • Hloubkové rozhovory
  • Příprava scénáře
  • Rekrutace a výběr respondentů
  • Jak odvést rozhovory
  • Taktiky vedení rozhovorů

Sense-making

Najdeme smysl v datech z výzkumu a vytvoříme frameworky na míru projektu.

  • Sense-making
  • Praxe sense-makingu
  • Designové frameworky
  • Není framework jako framework
  • Sense-making workshop
  • Kvalita x kvantita

Strategie

Pojmenujeme, co je strategie a jak se k ní postavit v designových projektech. Podrobněji řešíme strategii ve Strategickém myšlení.

  • Strategie pro designery
  • Strategické nástroje designera
  • Teorie omezení
  • Opportunity Solution Tree
  • Cesta službou

Spolupráce se stakeholdery

Zapojte je. Spoluvytvářejte. Pracujte i s těmi nespokojenými.

  • Stakeholder management
  • Konverzační kontexty
  • Dynamika spolupráce
  • Taktiky rétoriky
  • Taktiky ovlivňování
  • Řeč těla
  • Vyprávění příběhů
  • Prezentace strategie
  • Taktická empatie
  • Toxické prostředí

Ideace a skicování

Brainstorming nefunguje. Co funguje? Vymýšlení, vylepšování, oponentura, obohacování nápadů strukturovaným způsobem.

  • Kreativita
  • Ideace
  • Skicování
  • Komunikační frameworky

Ověřování nápadů

Naučíme vás rychle, hrubě a levně ověřovat nápady na funkce, produkty, služby se zapojením managementu.

  • Designové sondy
  • Stroj času
  • Mapování multiversa
  • Typy sond
  • Paralelní designové sondy
  • Interpretace dat

Design Ops

Podíváme se na aktuální možnosti AI. Popíšeme digitální designové nástroje, ukládání know-how a pracovních postupů.

  • DesignOps
  • Generativní AI
  • AI pro designery
  • Práce s know-how
  • Emoční resilience
  • Nástroje designera
  • Procesy designera

I used to just suggest. Now I lead the whole design process. The training gave me the tools to facilitate as well as smart use of AI. He taught me to ask the right questions, conduct research, and the whole project. He showed me how to influence people's behavior. I left with a bunch of ideas. We have used some of them in our clients' projects. It was intense. And groundbreaking. It changed the way I work.

founder and web designer, Apadore

Ukázky

Odpověděli jsme 621 dotazů účastníků. Všechny jsou v Teachable.

24 argumentů

Vytvořili jsme pro vás 24 klíčových argumentů, které přesvědčí každého manažera. Nechte si je poslat.

Kolik to stojí

Video kurz Strategický design stojí 19.900 Kč bez DPH.

Máme spočítáno, že dovednosti z každého tematického bloku, které se ve Strategickém designu naučíte a následně využijete, vám zaplatí celý kurz.

Investice do kurzu se absolventům běžně vrací během pár měsíců. A někdy i týdnů.

Zároveň víme, že to pro začínající designery může být cena brzdou.

Potřebujete částku rozdělit do dvou faktur? Nebo se domluvit na splácení? Ozvěte se nám. Vymyslíme to.

For years I worked intuitively in design. The training gave me a new way of looking at design as a business tool - and now I'm starting to work on my first design probe. The investment I made in the training has only paid off in saved time before the end.

senior developer, Superface

Často kladené otázky

Co mi Strategický design přinese?

Získáte přístupy ke všem materiálům tréninku Strategický design, kterým již prošly desítky designerů. Máme ověřený systém pro práci na složitých problémech. Propojuje naše dlouholeté know-how, zaměření na zákazníka a ověřování nápadů. To je užitečné v případě, že takové projekty děláte, řídíte, nebo zadáváte. Příklady budou ze světa digitálních projektů – webů, aplikací, rozvoje cesty zákazníka, marketingu. Dovednosti jsou univerzální. Kurz si projdete vlastním tempem, nejste vázaní na konkrétní termíny setkání.

Co je v ceně samostudia?

Roční přístup do Teachable, kde jdou všechna videa z tréninku. Jednou za čas nahrajeme odpovědi na vaše dotazy. Q&A budeme nahrávat, abyste se k nim mohli vracet.

Co se stane, až uplyne rok od zakoupení přístupu?

Přístupy vám zůstanou i po této době. Neodstřihneme vás. Zároveň vám nemůžeme zaručit, že Teachable budeme platit navěky. Ani že budeme videa stále aktualizovat a doplňovat o Q&A. Proto vám garantujeme rok plnohodnotného přístupu ke všem materiálům tréninku.

Jsem designer a váhám, zda je kurz pro mě.

Jako designer buď kreslíte obrázky na základě zadání, nebo si takové zadání proaktivně vytváříte... a na to potřebujete facilitovat workshopy, dělat zákaznický výzkum, navrhovat strategii i ověřovat, že vaše návrhy fungují. Tohle všechno je obsahem kurzu.

Jsem manažer a váhám, zda je kurz pro mě.

Jako manažer budete postaveni před složité problémy, které potřebujete vyřešit. To nezvládnete sami. Potřebujete efektivně facilitovat skupinovou práci, podporovat bezpečné prostředí, získávat relevantní podněty od zákazníků, stanovovat strategii, nebo ověřovat svoje nápady předtím, než utratíte příliš mnoho peněz za špatný směr projektu. Tohle všechno je obsahem kurzu.

Je lepší Strategický design nebo Strategické myšlení?
Jsem copywriter a váhám, zda je kurz pro mě.

Jako copywriter buď píšete texty na základě zadání, nebo si takové zadání proaktivně vytváříte... a na to potřebujete facilitovat workshopy, dělat zákaznický výzkum, navrhovat strategii i ověřovat, že vaše texty fungují. Tohle všechno je obsahem kurzu.

Nedaří se mi přesvědčit mého šéfa, že trénink dává smysl.

Pošlete šéfa na Strategické myšlení. Až změní přístup ke strategii, tak změní přístup k řešení strategických projektů. A rázem bude potřebovat, abyste měli designerské kompetence.

Jsem student a nemám tolik peněz...

Dejte nám vědět na skoleni@houseofrezac.com a pokusíme se něco vymyslet.

Listen to the participants

Participants say

I was looking for a course that made sense for the client. Strategic design was recommended to me by a colleague and I do not regret it. No waste of time with theories, but practice, questions, concrete answers. Prepare in advance and in training you will try everything. I like that the trainers really live it up and pass on real-life experiences.

Alena Bartošová - SD

Alena Bartošová

Freelance marketing ambasador

I went to the course because I needed a change. Training has broadened my horizons where I didn't expect it at all. The videos before the course were great. Thanks to them, I made the most of the meeting. The biggest aha moment? Pauses. I've learned that there's nowhere to rush. I would recommend this training to all traders right away.

Stanislav Nakládal - SD

Stanislav Nakládal

Freelance Designer

I needed to better manage processes and work with people. Strategic design helped me see context and meaning in the details as well. He showed me how to engage a team and exploit its potential. Thanks to training, I immediately improved the facilitation of workshops, learned to read the reactions of colleagues and respond better to them. He's been very beneficial to me.

Ivo Pěta - SD

Ivo Pěta

Marketing specialist, Hartmann-Rico

I wanted to improve as a designer. The training showed me how to move through the entire design process, most of all in facilitation. I realized that if I improved the facilitation of the workshops, I would also increase the confidence of my workshop participants in me. This will improve my position in the company and in the team. Design is not about designing, it is about collaborating with others with whom we create value together.

Yveta Londa - SD

Yveta Londa

CX/UX Designer, Y Soft

The strategic design was groundbreaking for me. He taught me to see my strengths and weaknesses, to understand myself and others, and to move forward in design. Today I know what I want to do and how to improve. I recommend it to anyone who wants to be better.

Magdaléna Synovcová - SD

Magdaléna Synovcová

Freelance Webdesigner

Intense. He's direct. It's open. It's clear. It's casual. It's online. He's alive. Team and individual. Stylish. I'm carrying a load of new practical information. Perfect pulling your head out of the sand. Training is not about drawing in Figma. It's about design before you embark on drawing. About design before design. It's about understanding what you're doing, why you're doing it and where you want to go.

Vilém Kalus - SD 2

Vilém Kalus

UX designer, Česká spořitelna

I wasn't sure if Strategic Design would benefit me as a sales director as well. In the end, it was a hit in the black. We focused on specific skills that I can immediately start using in practice. I learned to create and pass assignments better — a crucial step in internal cooperation. And thanks to efficient data collection and problem solving, I already see improvements in communication with colleagues and partners.

Zdeněk Šiška - SD

Zdeněk Šiška

Director of Business Development, SNADNEE

Strategic design has helped me change the way I think as well as work. It gave me a completely different perspective on the strategy and the steps that need to be done before the technical part of the project. It is training for all those who want to achieve results and advance their project or business... and turn their dreams into reality.

Pavel Bednařík - SD

Pavel Bednařík

tax advisor and finance specialist

I wanted to do more than just draw nice pictures. I wanted to get a strategic perspective on design, to have a bigger picture, to think about it differently. The training showed me how to do it differently, how I can do design even better. He gave me a lot of little things — facilitation, AI, sense-making — that I can transfer directly into the real world into my practice.

Mária Šviriková - SD

Mária Šviriková

Senior Interaction Designer, Red Hat

At each meeting, we had to go through videos with theory, which we then followed up with concrete practice. That was super efficient and effective to learn something. The Q&A was also great after each meeting, where we could discuss anything and Jan answered us from the point of view of his agency and experience. So even in areas where I thought I wouldn't learn much new anymore, it moved me quite a bit. This training took my head out of the sand.

Vilém Kalus - SD

Vilém Kalus

UX designer, Česká spořitelna

I was afraid that as a more experienced designer I would not take much away from training. I have acquired a wealth of knowledge and know-how that I will benefit from for years to come. With facilitation techniques, I even found that I still have large gaps and can move a lot. House uses modern teaching techniques, where we have the theory ahead of time and in meetings we no longer waste time with it, we go straight to practice. That was great.

Matěj Heřman - SD

Matěj Heřman

Senior UX Designer, Kentico Xperience

I used to just suggest. Now I lead the whole design process. The training gave me the tools to facilitate as well as smart use of AI. He taught me to ask the right questions, conduct research, and the whole project. He showed me how to influence people's behavior. I left with a bunch of ideas. We have used some of them in our clients' projects. It was intense. And groundbreaking. It changed the way I work.

Mikuláš Voborský - SD

Mikuláš Voborský

founder and web designer, Apadore

The training was really pure practice. No frontal teaching. The biggest benefit for me was the strategy and business part. I thought I was already at a higher level in this area, thanks to Honza I had the opportunity to move much further.

Tomáš Ludvík - SD

Tomáš Ludvík

UX strategist and lecturer

Two years ago I started my own business. I thought a lot of things needed that I know my customer. I didn't know him. And other things I didn't know either, I just thought them. Today, thanks to Strategic Design training, I know how to do research and really get to know my customer, I know how to get the necessary background to make the right decisions, I know how to validate my ideas efficiently and inexpensively, I know how to deal better with stakeholders in my client projects, I know better how to help myself with AI. It's time to gradually put new knowledge into practice and solve complex problems based on data, not intuition.

Tomáš Fedor - SD

Tomáš Fedor

Freelance Frontend Web Developer

In training, we learned how to effectively solve complex problems. On the basis of data and without unnecessary waste. I take away a number of techniques that I can immediately use in practice. Design probes, frameworks, facilitation, presentation and idea generation.

Tomáš Páral – SD

Tomáš Páral

CEO, MoroSystems

Strategic design is like a party mix, where you just pick the themes that take you the furthest. It's a kind of accelerator for designers - completing it will make a lot of situations you'll deal with as a designer much easier in the future.

Veronika Voglová - SD

Veronika Voglová

lead designer, ROIMARK

For years I worked intuitively in design. The training gave me a new way of looking at design as a business tool - and now I'm starting to work on my first design probe. The investment I made in the training has only paid off in saved time before the end.

Radek Kyselý - SD

Radek Kyselý

senior developer, Superface

At Strategic Design you will learn things that you will not learn at any other course in the Czech Republic. You will learn how to think about them. And how the big boys and girls do design.

Petr Bechyně - SD

Petr Bechyně

freelance UX designer and web analyst

I would rename this training to "Designer in 5 weeks". Because during each brisk workshop, you'll learn the entire design process - including methods, frameworks, and everything you need to be a designer. We had plenty of room for questions, the workshop on sense-making and incorporating AI into the design process was great.

Ondřej Fendrych - SD

Ondřej Fendrych

UX designer, Chyron

Strategic design is a source of ideas, inspiration, guidance and a time-consuming hobby for a few weeks, with overlap into the next few years. Seeing the whole design process was very crucial and important to me.

Michaela Georgievová – SD

Michaela Georgievová

CEO, ČISTÝ TRIKO

Strategic design is not really training for designers at all. It's training for owners/managers who solve hard business problems day in and day out that they don't have enough information or time to crack. It's a very practical infusion of methods, tips and experience. As a result of the training, I've turnaround 3 steamroller better workshops, pushed through two major changes on projects that I couldn't argue away for a long time, had much better and richer outputs from one series of in-depth conversations with a really tough target, created 2 custom frameworks and changed around a dozen smaller things in my daily workflow, namely started reflecting more. Not bad at all for 2 months of work. For that, after most of the training, one doesn't change anything at all. So friends, I recommend it. And especially if you are solving complex business problems.

Lukáš Pítra - SD

Lukáš Pítra

Freelance Customer Experience & Marketing

Thanks for a great course. It was an investment that will pay me back 100x in the future. I learned more in 5 weeks than I have in the last two years.

Markéta Fukasová - SD

Markéta Fukasová

UX design generalist

The training is worth it! Sense-making workshop, opportunity solution tree, frameworks... It was great to put theory into practice. Plus, we got the theory in videos that we could watch when it was convenient for us. The cherry on top was the great facilitation of the training by the designers from House.

Liliana Obadalová - SD

Liliana Obadalová

UX designer, Notino

Strategic design is a must-have for designers. One of the most important parts of training for me was stakeholder management, influence tactics and emotional resilience. In our company, I will use a few of the things we discussed.

Elmar Cendelín - SD

Elmar Cendelín

Innovation Manager, EXX HOLDING

If you want to start thinking strategically and stop jumping at the first idea that comes to mind, go for Strategic Design by House of Cutter. It will teach you how to deal with the real essentials.

Jan Kočenda – SD

Jan Kočenda

Head of Marketing, Trezor.io

Strategic design is like a cookbook for a designer. If you don't know how to improve as a designer and where to go, this course is the place to come to it.

Jakub Komenda - SD

Jakub Komenda

UX designer, SPORTISIMO

It was the most pro course I've ever experienced. Totally exceeded my expectations. Great was the participation of participants in workshops, where we tried everything for ourselves, the use of AI in design, professional facilitation and sharing of resources where I can draw more information. I did not have much previous experience with design and this course for me was a practical guide to the life of a designer. It's just a pity that there were no more training sessions!

Iveta Žižková - SD

Iveta Žižková

UX designer

The training is challenging and has moved me many times in developing my design competencies. He helped me prepare and facilitate workshops. He helped me speed up my design work thanks to AI. And the discussion about how to be more emotionally resilient and where to recharge my batteries helped me a lot.

Jakub Skupin - SD

Jakub Skupin

B2B marketer

Strategic design is priceless for designers and managers. It was crucial for me that Jan explained the topics to us on specific cases, including our projects. This training is definitely the right way towards UX.

Daniel Brož - SD

Daniel Brož

UX designer, Nexum Trilog