Validation of ideas

New ideas are risky

We also like our ideas. They'll come great to us. At the same time, most of them fail. Where's the problem?

1. People don't need to use the idea.
2. People don't understand the idea
3. People don't want to pay for an idea
4. We don't make money on an idea
5. The idea is not technically feasible

We will help you with the first three risks. The fourth is on the Excel spreadsheet. Fifth risk you need to work out with your technical colleagues.

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Get confident that your idea will make money

1. You will get quick feedback on different directions of your innovation.
2. You will be given material for further decision on the form of the product.
3. We will create specific recommendations and further plan of action.

We will evaluate customer responses together and suggest next steps. All in a matter of weeks.

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We designed the new mechanics of the loyalty program

The loyalty program was a real challenge for us, mainly because it costs us a considerable amount of money every month and does not bring our customers the benefits we had hoped for. That is why we turned to you, because our cooperation has always brought tangible and concrete results. Your precise project management, adherence to deadlines, and clear framework are a matter of course, which we greatly appreciate and are willing to "pay extra" for. We are satisfied with the result and also greatly appreciate the follow-up care; it is clear that you are not indifferent to how it all turns out. We definitely have a few more projects in store for you.

Jiří Švihálek

Yoggies s.r.o.

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We use AI

We show ideas to customers as text. Or also as a prototype generated using AI. We do this so that they can conceive an idea and respond intuitively to it.

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We changed the direction of financial education

Working with House of Řezáč was great. The results surprised us—the analysis showed us a view of the market reality that we couldn't see in our narrow focus. We would have invested a lot of money and time in products that people are not interested in and that would not help them. Now we can change direction and have a clear strategy of where and why it makes sense to go and how we can help people live richer lives. Thank you very much!

Pavel Bednařík

tax advisor and finance specialist

⬇️ CHECK OUT THE CASE FILE ⬇️
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We also use the methodology for ourselves

We spent millions on ideas that didn't make sense. Today we validate ideas... and then we only put energy into implementation. We have verified over 20 ideas in the last 3 months. Further, we have elaborated only two. The key to success is knowing what to proceed with next. Before you spend too much energy and money.

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Verify your idea now

For quick'n'dirty verification of ideas, we designed our own app. Leave us your email and we will send you access to it.

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How do we work?

1. We will put together your ideas and ours together. We'll invent a lot of them.
2. We will prepare ideas for probing using our methodology.
3. We select the relevant target group of customers. You can help us contact them.
4. We verify ideas with them. Plus, we chat with them to find out more about their needs, motivations, concerns.
5. Together we will analyze the data from the interviews.
6. We decide what to do next.

Most innovative ideas don't interest people out there. At the same time, we will find areas in which it makes sense to continue. This will save you months of traveling in the wrong direction.

The output of cooperation can be one, two ideas that are worth elaborating. Or just some parts of them. Or none. It's still better than wasting time with things that don't make sense.