Graphic design of websites

Connect the visual side to business goals

Website graphic design is not only about appearance, but should reflect your business goals and brand values. Before starting work, make it clear who you want to address, what actions visitors are supposed to perform and what image you want to build. As a result, you will create a design that aligns with your strategy and communication goals.

Harness the power of color and typography to increase appeal

Colors and fonts are the basic building blocks of the visual style. Properly chosen color palette and typography will attract attention, promote readability and evoke the desired mood. Do not rush and spend time studying the psychology of colors and combinations of fonts that will match your brand.

The key is user-friendliness and simple navigation

A clear page layout, easy navigation and intuitive controls are the alpha and omega of a successful website. Pay attention to the information architecture, content hierarchy and navigation elements. Visitors will appreciate it easy to navigate your site and find exactly what they are looking for.

Less is sometimes more — be consistent and moderate

The overinflated design, packed with graphic elements, distracts from the key message. Stick to the principle that less is sometimes more. Choose a clean and consistent style that will look fresh and professional. Take advantage of the free space around texts and objects, avoid unnecessary ornaments.

Optimize for different devices and platforms

Nowadays, it is essential that your website is adapted for desktops, tablets as well as mobile phones. Responsive design and a clear interface for all screens should be a matter of course. Also think about loading speed and compatibility across browsers.

1. Connect visuals to business goals
2. Harness the power of color and typography
3. User friendliness is the key
4. Be consistent and moderate
5. Optimize the web for all devices

Constantly collect feedback and improve the design

Graphic design of websites is a constant process. Track metrics, analyze user behavior, and collect customer feedback. Based on this knowledge, continuously improve the design and adapt to changing trends. Only in this way will you achieve a visual side that will really work and fulfill its purpose.