Do you recognize yourselves?
- AI is changing your field. You don't know where to use it first. And if at all.
- You have more ideas than capacities. You are wondering where to invest energy.
- Competition has changed the business model. You don't know if and how to react.
- You don't have a lot of ideas what to do next given all these changes.
- A key supplier has notified you of a major price increase.
- Thinking about a new CRM. Should you vibecode it?
- You are considering buying another company. Financially, it looks good. Does that make sense?
Seven situations. Each looks different. But They all have one thing in common: You make decisions based on intuition. And most of the time, that's enough. But when the decision is expensive and intuition fails, it hurts.
Business mapping goes deliberately against intuition. You look at the whole picture — not just the part you know.
All seven situations start the same
Not SwotKou. Do not lean canvas. Not brainstorming. Not a presentation where everyone is nodding.
Orient yourself. With Wardley's map, you look at your entire business at once. Not in the head. Not in the presentation. In one picture, above which you can discuss.
What does it look like practically?
At House of Cutter, we have an internal week every two months to reflect on our work and improve work practices. At the end of February, we mapped out our marketing in it, among other things.
You can see one of the maps below.
Above is the user and the need. House of Cutter needs filled workouts. Beneath them are the components by which we fill that need. Here there are about forty of them -- spread out into stages of evolution.
Then we thoroughly disassembled the map. The discussion resulted 14 different projectsthat we can invest energy in and that will improve our strategic situation. You can see a few of them in the map image below.
Yes, the projects are those colorful potatoes.
We made a few of these maps. There were 30 possible projects and improvements. We have prioritized, for example our brand content generatorwhich the colleague gradually creates. (Wondering how he practically does it? Leave me your email here.)
Learn to map
We teach mapping with other strategic tools at Strategic thinking (39,800 CZK). Or separately on Business Mapping (9.900 CZK) — in two half-days you will map your own business and you get a system to navigate in any new situation.
And if you want to read the theory first, Simon Wardley has published the entire book for free (link below).
“[Strategy] competes for attention with urgencies and immediacies that also claim attention.”
- Ruth Malan
Reading for the weekend
A book about Wardley's maps. The first 5 chapters are mandatory reading for all members of our family.
