Long-term growth in demand
You have a website. You pay advertising. Somehow it works. But it could be better. Much better. Someone says, “That site needs to be redesigned.” Another expert recommends advertising on LinkedIn. Another claims you need a loyalty program. But what makes real sense?
Solve the right problems
Somewhere along your customer's path, there's a problem. Perhaps few people come to your site. Or people don't understand the value of your service. He's not talking about you. He's not coming back. They don't shop.
We will find the problem, solve it and strengthen your business. Repeatedly. Systematically. Methodically. And we will teach you.
You say to yourself, “We have enough requests.” Great! This is the best time to invest in marketing. You develop your business strategically at times when you are doing well. In a crisis, you need to get out of the crisis.
We will put in place a system for sustainable growth
We are the House of Cutter. We make top sites. We know that the web is not enough for a successful business. So we approach cooperation from a broad perspective.
- Together we understand your business.
- Together, we understand your customers.
- We will propose a strategy for growth.
- We'll come up with concrete changes.
- We will verify that we are going in a good direction.
We improve the entire customer journey. We don't have quick and instant solutions. We do not have 5 tricks to increase your conversion rate quickly. We know success comes when we work it together.
Strengthening the foundations of your marketing
Let's start looking for answers to crucial questions.
- Who are your customers.
- How do you address their needs, problems, aspirations.
- Why should they choose you and not other alternatives.
- What does their passage through your service look like.
- What they have a problem with today.
Your customers and numbers from analytical tools will answer directly to us. Together, we will then set out a strategy to make real improvements.
How will we work together?
We have two basic roles in House of Cutter. Designers do research and propose solutions. Analysts set the measurements and analyze the numbers.
A couple of designers are working on the project. The pair have the support of an analyst so that we have quality feedback from the numbers. Their work is monitored, consulted and controlled by the lead designer.
With a couple of designers, you are on the project. You will be involved in workshops, research as well as coming up with ideas, testing. We will go through two basic stages.
Introductory cooperation
We will gain insight so that we can make the right decisions.
We will go through joint workshops. We'll talk to people inside and outside the organization. We map the customer's journey. We schedule changes. We run them and find out what worked. Not every change makes business sense. We're going to learn from that.
This stage can last a year. We can design a new website with it. Or, on the contrary, reject the redesign because, thanks to research, it ceases to make sense.
Continuous development
We already know you. You see the benefit. We have made the first changes to the customer journey. We continue to work together. We deepen research among customers. We monitor and analyze the data. We propose new improvements. Demand, brand strength and business are growing.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
House of Řezáč approach is completely different than that of other web agencies. Workshops and user research forced us to think systematically about our business, and collaboration had more impact than just creating a website. It also helped us that other contractors on the project were assigned for us.
Having a new website alongside HoR at the start of the project helped us to clear up a number of question marks internally. Especially the ones that we didn't even know needed to be addressed. In addition, working together advances not only our website, but also us and our competence — we conduct interviews with customers, use new frameworks and tools. Thanks, for the support and the opportunity to learn so much from you.
We're not doing it for the first time
We have hundreds of digital projects. Our clients have one thing in common. Everyone wants to get better.
.svg){kind=logo}
.svg){kind=logo}
Manage site ecosystem metrics, setup management reports in Google Data Studio
.svg){kind=logo}
Nastavení měření, nastavení reportů v MS Power BI
Measurement management, data evaluation for web analytics, tailor-made training preparation
Design and setup of measurements on multilingual portal, creation of know-how base, hypothesis testing
.svg)
.svg)
.svg)
Analysis of user behavior, setting of measurement and remarketing codes
We thought we knew a lot about our customers. But it was only after user research that we found out what they wanted and how to help them. Every meeting with House of Řezáč has been very enjoyable, and we've moved on and learned something new at each one. We don't have a website yet, but thanks to working with HoŘ, we have made a lot of progress in our perception of our customers, their needs and what makes sense to start doing.
Are you really satisfied with the quantity and quality of the requests?
We're a small team. Our capacity is limited. We reserve most of our time for existing clients. But sometimes we take on new interesting challenges. Let's see if we can sit down together.
Kontaktujte nás
Kontaktujte nás
Nechte si na svůj e-mail zaslat nezávaznou cenovou nabídku našich služeb.