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Strategic Design

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6 meetings + networking

Strategic Design

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Solve complex problems creatively

39.800 CZK (excluding VAT)

Currently we organise all trainings only for czech-speaking audience. If you're interested, leave your e-mail and we'll let you know once we set up the terms and self-study courses for english-speaking.

19.900 CZK without VAT per year
6.900 CZK excluding VAT for 3 months

Less than a coffee a day
LET ME KNOWzískejte přístup
Strategic Design

You redesigned the site. You have launched the application. You had a strong vision. It didn't work. People didn't get it. Sales are falling short of expectations. It's not like that anymore.

In Strategic Design, you will tackle issues that you won't learn about in any other course in Czechia. You will find out how to think about them. And how the big boys and girls do design.

Petr Bechyně

freelance UX designer a webový analytik

Learn the House of Cutter methodology

We show you how we work at the House of Cutter. Ours procedures, workshops, activities for clients, how we think about problems. We make websites, apps, improve the customer journey and the communication of our clients. Sometimes ideas turn out to be bad and our clients stop wasting time with the project. On time. Much more often they we will help make money.

I can confidently recommend it; I've already recouped the approximately $40k investment many times over in less than a year.

Lukáš Pítra

Freelance Customer Experience & Marketing

Training is led by Jan & Marek

We've been doing design for the last 23 years. We read dozens of books. They took a number of foreign courses. We have put more than CZK 500,000 into courses in the last 3 years.

We put the most important thing into Strategic Design. We connect principles, specific methodologies and practice. You will experience new skills directly in training, so you can use them in real life. By a turn.

Strategic design is a design boost. They fire you up at rocket speed. And in the future, it will save you time, energy and money, which you will not burn through unnecessary work and ignorance.

I would rename this training course "Become a Designer in 5 Weeks." That's because during the individual fast-paced workshops, you will learn the entire design process—including methods, frameworks, and everything else you need to work as a designer. We had plenty of time for questions, and the workshop on sense-making and incorporating AI into the design process was great.

Ondřej Fendrych

UX designer, Chyron

We will devote time to everything except drawing

0% Figma. 100% Strategic Approach to Design.

Design proces
Design & byznys
Workshop facilitation
Customer research
Sense-making
Strategie
Kreativity
Prototyping
Verification of ideas
Cooperation with stakeholders
Designer tools
Project management

Who is this training for?

Designers

Stop getting better at drawing. There you will soon be replaced by AI. Control the entire design process.

Marketers

Find the right problems to solve and effectively improve your customers' journeys.

Managers

Strengthen your design skills so you can better manage complex projects. It will be about execution.

Training programme

Design

We will show you how designers work and what design is. We will introduce the building blocks for the next meeting.

Connecting design to business

Let's go through the mindset of managers. Goals, risks, return on investment.

Workshop facilitation

We will go through the principles of conducting effective workshops. You will learn how to facilitate online and offline.

Design research

We will describe how design research works and how to link qualitative and quantitative data. For example, we will go through 18 active listening tactics. We'll teach you how to conduct interviews according to the standards of top researchers - Jan Chipcase, Teresa Torres, Erika Hall,...

Sense-making

We make sense of the research data and create frameworks tailored to the project.

Strategy

We will define what strategy is and how to approach it in design projects. We discuss strategy in more detail in Strategic thinking.

Cooperation with stakeholders

Involve them. Co-operate. Work with the disgruntled ones.

Ideation & sketching

Brainstorming doesn't work. What works? Inventing, refining, opposing, enriching ideas in a structured way.

Validating ideas

We teach you how to validate feature, product, service ideas quickly, roughly and cheaply with management involvement.

Design Ops

Let's take a look at the current AI capabilities. We will describe digital design tools, know-how storage and workflows

What do you take

Strategic design is packed with know-how that you will experience in no time.

  • You will get Teachable with 70+ videos to return to.
  • We will meet in 6 online meetings where we will discuss everything in depth.
  • You will get answers to your questions after each meeting.
  • We will enjoy a networking live meeting with a banquet and wine at the House of Cutter offices.
  • You will have access to the WhatsApp group, where we will tackle your topics, and access to the WhatsApp group of graduates of all cycles.

In addition to experience, you will take away

  • tactics of conducting the workshop,
  • canvases for workshops,
  • tactics of conducting an interview,
  • tactics of rhetoric,
  • the tactics of influence according to Cialdini,
  • Tom Kerwin's design probes,
  • MIRO message boards on every topic,
  • e-book Web razor-sharp
  • and others.

I was afraid that, as a more experienced designer, I wouldn't get much out of the training. I gained a wealth of information and invaluable know-how that I will benefit from for years to come. When it came to facilitation techniques, I even discovered that I still had a lot to learn and could improve greatly. House uses modern teaching techniques, where we learn the theory in advance and don't waste time on it during the meetings, but go straight to the practical side. That was great.

Matěj Heřman

Senior UX Designer, Kentico Xperience

How much does it cost

Strategic design costs 39,800 CZK excluding VAT.

We have calculated that skills from each thematic blockthat you will learn and then use in Strategic Design, will pay for the entire training.

The investment in training usually returns to graduates within a few months. And sometimes for weeks.

At the same time, we know that this can be a drag on price for aspiring designers.
Do you need to split the amount into two invoices?
Or arrange for repayment?
Get back to us. Let's figure it out.

How does it work?

  • We invite you to Teachable. There will be a lot of our videos and others resources. You learn them yourself at your own pace. After all, we will not kill time together with theories.
  • Let's go through together 6 online meetings, where We supplement theory with practice. We will work on a sample project that will generate artificial intelligence for us.
  • After each meeting we will talk about your topics and questions. As long as you enjoy it. It usually takes the next two hours. Do not plan anything after the meetings.
  • For those interested, we will throughout the party cycle. In Brno. Well... at least it won't be in Adam's.

For years, I worked intuitively in design. The training gave me a new way of looking at design as a business tool—and now I'm starting to work on my first design probe. The investment in training paid for itself in saved time before it was even over..

Radek Kyselý

senior developer, Superface

The training will guide you

Jan Řezáč
founder of the House

House founder and thought leader. Experienced marketer and strategist. He writes, trains, lectures, performs in podcasts, and promotes the AI revolution.

Marek Šimkovský
lead designer

Design lead in House of Řezáč. He has completed dozens of projects ranging from small customer surveys to the creation of multilingual websites. He performs at conferences and lead trainings.

Nikola Kratochvílová
designer

Designer generalist with more than 8 years of experience in the field. At House, she is engaged in research, preparation of marketing strategies and design and implementation of websites.

Frequently Asked Questions

How will it work practically?
  • The training will be online on Zoom and Miro platforms.
  • The duration of each meeting is 3 hours (except for the first one, which is for an hour), followed by an informal, voluntary discussion.
  • Before each meeting, you will receive study materials. Make a reservation at every meeting at least two hours to prepare.
  • There will be an online group for participants throughout the training session where we will answer your questions and topics.
  • Set aside plenty of time and a quiet work environment where no one will disturb you.
  • Training led by Jan Řezáč with designers from House of Cutter.
  • A group of about 12 participants.
  • The final meeting and networking will be live in Brno.
  • We do individual trainings for organizations. Write to us.
  • If the deadlines do not suit you, or you need to go through the training at your own pace, we offer a version without live meetings — Strategic design: self-study

What will Strategic Design bring me?

You get a proven system for working on complex problems. It links the facilitation of group work, customer focus and validation of ideas. This is useful if you do, manage, or commission such projects. Examples will be from the world of digital projects — websites, applications, customer journey development, marketing. Skills are universal.

Will I get a certificate?

Yes, all graduates can get a certificate.

I'm a copywriter and I'm hesitant to come...

As a copywriter, you either write texts based on assignments or you proactively create such assignments... and for this you need to facilitate workshops, do customer research, design strategy and verify that your texts work. This is all the content of training.

I'm a designer and I'm hesitant to come...

As a designer, you either draw images based on assignments or proactively create such assignments... and for this you need to facilitate workshops, do customer research, design strategy, and verify that your designs work. This is all the content of training.

I'm a manager and I'm hesitant to come...

As a manager, you will be put in front of complex problems that you need to solve. You can't do that on your own. You need to effectively facilitate teamwork, foster a safe environment, get relevant feedback from customers, set a strategy, or validate your ideas before you spend too much money on the wrong direction of a project. This is all the content of training.

What's included in the price?

Annual access to Teachable where all the training videos go. We plan to expand them further. The core of the training is 6 live online meetings. Each meeting is followed by a Q&A where we answer your questions. We will record the Q&A so you can come back to them.

Will you record the meeting?

We don't record training sessions. It doesn't make sense because they are highly interactive. We will try to record a Q&A -- unless there are questions about the participants' specific projects. We logically cut out such parts from the record.

I fail to convince my boss that training makes sense.

Send the boss to Strategic thinking. When they change their approach to strategy, they change their approach to dealing with strategic projects. It will require you to have design skills.

I'm a student and I don't have that much money...

Let us know at skoleni@houseofrezac.com and we'll try to work something out.

What do you take

Strategic design is packed with know-how that you will experience in no time.

  • You will get Teachable with 70+ videos to return to.
  • We will meet in 6 online meetings where we will discuss everything in depth.
  • You will get answers to your questions after each meeting.
  • We will enjoy a networking live meeting with a banquet and wine at the House of Cutter offices.
  • You will have access to the WhatsApp group, where we will tackle your topics, and access to the WhatsApp group of graduates of all cycles.

In addition to experience, you will take away

  • tactics of conducting the workshop,
  • canvases for workshops,
  • tactics of conducting an interview,
  • tactics of rhetoric,
  • the tactics of influence according to Cialdini,
  • Tom Kerwin's design probes,
  • MIRO message boards on every topic,
  • e-book Web razor-sharp
  • and others.

Měl jsem strach, že si jako zkušenější designér z tréninku už moc neodnesu. Získal jsem studnici informací a nepřeberného know-how, ze kterýho budu těžit následující roky. U facilitačních technik jsem dokonce zjistil, že mám ještě velké mezery a můžu se hodně posunout. House používá moderní techniky výuky, kde teorii máme dopředu a na setkáních už s ní neztrácíme čas, jdeme rovnou k praxi. To bylo skvělé.

Matěj Heřman

Senior UX Designer, Kentico Xperience

The program in detail

Do not expect a webinar, but intensive work and an individual approach

Don't wait for a lecture where you have time to check Facebook or handle emails. Set aside time and quiet space, brew tea, calmly put on your sweatpants. Training is intense and one activity builds seamlessly on to another. You do not have to worry that there will not be enough space to discuss your project among other participants. All projects get plenty of space and support from the tutor.

Design

We'll show you how designers work and what design is. We will put in place the building blocks for the next meeting.

Connecting Design to Business

Let's go through the way of thinking of managers. Goals, risks, return on investment.

Facilitation of workshops

We will discuss the principles of conducting effective workshops. You will learn to facilitate both online and offline.

Design Research

We will describe how design research works and the interconnection of qualitative and quantitative data. For example, we will go through 18 tactics of active listening. We teach you to conduct interviews to the standard of top researchers — Jan Chipcase, Teresa Torres, Erika Hall,...

Sense-making

We find meaning in research data and create frameworks tailored to the project.

Strategy

We will name what a strategy is and how to approach it in design projects. We discuss the strategy in more detail in Strategic thinking.

Collaboration with Stakeholders

Plug them in. Co-create. Work with those who are dissatisfied.

Ideation and sketching

Brainstorming doesn't work. What works? Inventing, improving, opposing, enriching ideas in a structured way.

Validation of ideas

We will teach you to quickly, roughly and inexpensively verify ideas for functions, products, services with the involvement of management.

Design Ops

We look at the current possibilities of AI. We describe digital design tools, know-how storage and workflows.

Dřív jsem jen navrhoval. Teď vedu celý designový proces. Trénink mi dal nástroje pro facilitaci i chytré používání AI. Naučil mě klást správné otázky, vést výzkum i celý projekt. Ukázal mi, jak ovlivňovat chování lidí. Odcházel jsem s hromadou nápadů. Některé z nich jsme obratem využili v projektech našich klientů. Bylo to intenzivní. A přelomové. Změnilo to způsob, jak pracuju.

Mikuláš Voborský

zakladatel a web designer, Apadore

Demos

We answered 621 questions from participants. They're all in Teachable.

24 arguments

We have created for you 24 key arguments that will convince any manager. Get them mailed.

How much does it cost

Strategic design costs 39,800 CZK excluding VAT.

We have calculated that skills from each thematic blockthat you will learn and then use in Strategic Design, will pay for the entire training.

The investment in training usually returns to graduates within a few months. And sometimes for weeks.

At the same time, we know that this can be a drag on price for aspiring designers.

Do you need to split the amount into two invoices? Or arrange for repayment?

Get back to us. Let's figure it out.

Léta jsem v designu pracoval intuitivně. Trénink mi dal nový způsob, jak se dívat na design jako na businessový nástroj – a teď začínám pracovat na své první designové sondě. Investice do tréninku se mi jen na ušetřeném času vrátila ještě před koncem.

Radek Kyselý

senior developer, Superface

Frequently Asked Questions

How will it work practically?
  • The training will be online on Zoom and Miro platforms.
  • The duration of each meeting is 3 hours (except for the first one, which is for an hour), followed by an informal, voluntary discussion.
  • Before each meeting, you will receive study materials. Make a reservation at every meeting at least two hours to prepare.
  • There will be an online group for participants throughout the training session where we will answer your questions and topics.
  • Set aside plenty of time and a quiet work environment where no one will disturb you.
  • Training led by Jan Řezáč with designers from House of Cutter.
  • A group of about 12 participants.
  • The final meeting and networking will be live in Brno.
  • We do individual trainings for organizations. Write to us.
  • If the deadlines do not suit you, or you need to go through the training at your own pace, we offer a version without live meetings — Strategic design: self-study
What will Strategic Design bring me?

You get a proven system for working on complex problems. It links the facilitation of group work, customer focus and validation of ideas. This is useful if you do, manage, or commission such projects. Examples will be from the world of digital projects — websites, applications, customer journey development, marketing. Skills are universal.

Will I get a certificate?

Yes, all graduates can get a certificate.

I'm a copywriter and I'm hesitant to come...

As a copywriter, you either write texts based on assignments or you proactively create such assignments... and for this you need to facilitate workshops, do customer research, design strategy and verify that your texts work. This is all the content of training.

I'm a designer and I'm hesitant to come...

As a designer, you either draw images based on assignments or proactively create such assignments... and for this you need to facilitate workshops, do customer research, design strategy, and verify that your designs work. This is all the content of training.

I'm a manager and I'm hesitant to come...

As a manager, you will be put in front of complex problems that you need to solve. You can't do that on your own. You need to effectively facilitate teamwork, foster a safe environment, get relevant feedback from customers, set a strategy, or validate your ideas before you spend too much money on the wrong direction of a project. This is all the content of training.

Is Strategic Design or Strategic Thinking Better?
What's included in the price?

Annual access to It's teachablewhere all the training videos go. We plan to expand them further. The core of the training is 6 live online meetings. Each meeting is followed by a Q&A where we answer your questions. We will record the Q&A so you can come back to them.

Will you record the meeting?

We don't record training sessions. It doesn't make sense because they are highly interactive. We will try to record a Q&A -- unless there are questions about the participants' specific projects. We logically cut out such parts from the record.

I fail to convince my boss that training makes sense.

Send the boss to Strategic thinking. When they change their approach to strategy, they change their approach to dealing with strategic projects. It will require you to have design skills.

I'm a student and I don't have that much money...

Let us know at skoleni@houseofrezac.com and we'll try to work something out.

Ohlasy účastníků

Strategic design is priceless for designers and managers. It was crucial for me that Jan explained the topics to us on specific cases, including our projects. This training is definitely the right way towards UX.

Daniel Brož

Daniel Brož

UX designer, Nexum Trilog

Strategic design is like a cookbook for a designer. If you don't know how to improve as a designer and where to go, this course is the place to come to it.

Jakub Komenda

Jakub Komenda

UX designer, SPORTISIMO

Strategic design is like a party mix, where you just pick the themes that take you the furthest. It's a kind of accelerator for designers - completing it will make a lot of situations you'll deal with as a designer much easier in the future.

Veronika Voglová

Veronika Voglová

lead designer, ROIMARK

If you want to start thinking strategically and stop jumping at the first idea that comes to mind, go for Strategic Design by House of Cutter. It will teach you how to deal with the real essentials.

Jan Kočenda

Jan Kočenda

Head of Marketing, Trezor.io

The training is challenging and has moved me many times in developing my design competencies. He helped me prepare and facilitate workshops. He helped me speed up my design work thanks to AI. And the discussion about how to be more emotionally resilient and where to recharge my batteries helped me a lot.

Jakub Skupin

Jakub Skupin

B2B marketer

Strategic design is a must-have for designers. One of the most important parts of training for me was stakeholder management, influence tactics and emotional resilience. In our company, I will use a few of the things we discussed.

Elmar Cendelín

Elmar Cendelín

Innovation Manager, EXX HOLDING

The training was really pure practice. No frontal teaching. The biggest benefit for me was the strategy and business part. I thought I was already at a higher level in this area, thanks to Honza I had the opportunity to move much further.

Tomáš Ludvík

Tomáš Ludvík

UX strategist and lecturer

Two years ago I started my own business. I thought a lot of things needed that I know my customer. I didn't know him. And other things I didn't know either, I just thought them. Today, thanks to Strategic Design training, I know how to do research and really get to know my customer, I know how to get the necessary background to make the right decisions, I know how to validate my ideas efficiently and inexpensively, I know how to deal better with stakeholders in my client projects, I know better how to help myself with AI. It's time to gradually put new knowledge into practice and solve complex problems based on data, not intuition.

Tomáš Fedor

Tomáš Fedor

Freelance Frontend Web Developer

I needed to better manage processes and work with people. Strategic design helped me see context and meaning in the details as well. He showed me how to engage a team and exploit its potential. Thanks to training, I immediately improved the facilitation of workshops, learned to read the reactions of colleagues and respond better to them. He's been very beneficial to me.

Ivo Pěta

Ivo Pěta

Marketing specialist, Hartmann-Rico

I wanted to improve as a designer. The training showed me how to move through the entire design process, most of all in facilitation. I realized that if I improved the facilitation of the workshops, I would also increase the confidence of my workshop participants in me. This will improve my position in the company and in the team. Design is not about designing, it is about collaborating with others with whom we create value together.

Yveta Londa

Yveta Londa

CX/UX Designer, Y Soft

Intense. He's direct. It's open. It's clear. It's casual. It's online. He's alive. Team and individual. Stylish. I'm carrying a load of new practical information. Perfect pulling your head out of the sand. Training is not about drawing in Figma. It's about design before you embark on drawing. About design before design. It's about understanding what you're doing, why you're doing it and where you want to go.

Vilém Kalus

Vilém Kalus

UX designer, Česká spořitelna

I wasn't sure if Strategic Design would benefit me as a sales director as well. In the end, it was a hit in the black. We focused on specific skills that I can immediately start using in practice. I learned to create and pass assignments better — a crucial step in internal cooperation. And thanks to efficient data collection and problem solving, I already see improvements in communication with colleagues and partners.

Zdeněk Šiška

Zdeněk Šiška

Director of Business Development, SNADNEE

Strategic design has helped me change the way I think as well as work. It gave me a completely different perspective on the strategy and the steps that need to be done before the technical part of the project. It is training for all those who want to achieve results and advance their project or business... and turn their dreams into reality.

Pavel Bednařík

Pavel Bednařík

tax advisor and finance specialist

I was looking for a course that made sense for the client. Strategic design was recommended to me by a colleague and I do not regret it. No waste of time with theories, but practice, questions, concrete answers. Prepare in advance and in training you will try everything. I like that the trainers really live it up and pass on real-life experiences.

Alena Bartošová

Alena Bartošová

Freelance marketing ambasador

I wanted to do more than just draw nice pictures. I wanted to get a strategic perspective on design, to have a bigger picture, to think about it differently. The training showed me how to do it differently, how I can do design even better. He gave me a lot of little things — facilitation, AI, sense-making — that I can transfer directly into the real world into my practice.

Mária Šviriková

Mária Šviriková

Senior Interaction Designer, Red Hat

I went to the course because I needed a change. Training has broadened my horizons where I didn't expect it at all. The videos before the course were great. Thanks to them, I made the most of the meeting. The biggest aha moment? Pauses. I've learned that there's nowhere to rush. I would recommend this training to all traders right away.

Stanislav Nakládal

Stanislav Nakládal

Freelance Designer

In training, we learned how to effectively solve complex problems. On the basis of data and without unnecessary waste. I take away a number of techniques that I can immediately use in practice. Design probes, frameworks, facilitation, presentation and idea generation.

Tomáš Páral

Tomáš Páral

CEO, MoroSystems

Thanks for a great course. It was an investment that will pay me back 100x in the future. I learned more in 5 weeks than I have in the last two years.

Markéta Fukasová

Markéta Fukasová

UX design generalist

Strategic design is a source of ideas, inspiration, guidance and a time-consuming hobby for a few weeks, with overlap into the next few years. Seeing the whole design process was very crucial and important to me.

Michaela Georgievová

Michaela Georgievová

CEO, ČISTÝ TRIKO

Practical information

  • Training will be online on Zoom and Miro platforms.
  • Each meeting is 3 hours long (except the first, which is an hour), followed by informal, optional discussion.
  • You will be given materials to study before each meeting. Set aside at least two hours for each meeting to prepare.
  • Throughout the training, there will be an online group for participants to answer your questions and topics.
  • Set aside plenty of time and a quiet working environment where you won't be disturbed.
  • The training is led by designers from House of Řezáč headed by Jan.
  • Group of about 12 participants.
  • The final meeting and networking will be live in Brno.
  • We do individual training for organization. Write us.
  • If the dates don't work for you, or if you need to go through the training at your own pace, we offer a version without live meetings – Strategic design: self-study.

Solve complex problems creatively

39.800 CZK (excluding VAT)

Let me know about terms for english-speaking!

Currently we organise all trainings only for czech-speaking audience. If you're interested, leave your e-mail and we'll let you know once we set up the terms for english-speaking.

Your email address

Thank you! We will let you know as soon as we announce a new date.
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How do we work with your personal data? Take a look here.

Let me know about terms for english-speaking!

Currently we organise all trainings only for czech-speaking audience. If you're interested, leave your e-mail and we'll let you know once we set up the terms and self-study courses for english-speaking.

Your e-mail address

Thank you! We will let you know as soon as we announce a new date.
Unfortunately, something went wrong. Please try again later.

How do we care about your personal data? Take a look here.