Strategic Design
Solve complex problems creatively
39.800 CZK (excluding VAT)
Currently we organise all trainings only for czech-speaking audience. If you're interested, leave your e-mail and we'll let you know once we set up the terms and self-study courses for english-speaking.
You redesigned the site. You have launched the application. You had a strong vision. It didn't work. People didn't get it. Sales are falling short of expectations. It's not like that anymore.
Learn the House of Cutter methodology
We show you how we work at the House of Cutter. Ours procedures, workshops, activities for clients, how we think about problems. We make websites, apps, improve the customer journey and the communication of our clients. Sometimes ideas turn out to be bad and our clients stop wasting time with the project. On time. Much more often they we will help make money.
Training is led by Jan & Marek
We've been doing design for the last 23 years. We read dozens of books. They took a number of foreign courses. We have put more than CZK 500,000 into courses in the last 3 years.
We put the most important thing into Strategic Design. We connect principles, specific methodologies and practice. You will experience new skills directly in training, so you can use them in real life. By a turn.
Strategic design is a design boost. They fire you up at rocket speed. And in the future, it will save you time, energy and money, which you will not burn through unnecessary work and ignorance.
We will devote time to everything except drawing
0% Figma. 100% Strategic Approach to Design.
Who is this training for?
Training programme
Design
We will show you how designers work and what design is. We will introduce the building blocks for the next meeting.
Connecting design to business
Let's go through the mindset of managers. Goals, risks, return on investment.
Workshop facilitation
We will go through the principles of conducting effective workshops. You will learn how to facilitate online and offline.
Design research
We will describe how design research works and how to link qualitative and quantitative data. For example, we will go through 18 active listening tactics. We'll teach you how to conduct interviews according to the standards of top researchers - Jan Chipcase, Teresa Torres, Erika Hall,...
Sense-making
We make sense of the research data and create frameworks tailored to the project.
Strategy
We will define what strategy is and how to approach it in design projects. We discuss strategy in more detail in Strategic thinking.
Cooperation with stakeholders
Involve them. Co-operate. Work with the disgruntled ones.
Ideation & sketching
Brainstorming doesn't work. What works? Inventing, refining, opposing, enriching ideas in a structured way.
Validating ideas
We teach you how to validate feature, product, service ideas quickly, roughly and cheaply with management involvement.
Design Ops
Let's take a look at the current AI capabilities. We will describe digital design tools, know-how storage and workflows
What do you take
Strategic design is packed with know-how that you will experience in no time.
- You will get Teachable with 70+ videos to return to.
- We will meet in 6 online meetings where we will discuss everything in depth.
- You will get answers to your questions after each meeting.
- We will enjoy a networking live meeting with a banquet and wine at the House of Cutter offices.
- You will have access to the WhatsApp group, where we will tackle your topics, and access to the WhatsApp group of graduates of all cycles.
In addition to experience, you will take away
- tactics of conducting the workshop,
- canvases for workshops,
- tactics of conducting an interview,
- tactics of rhetoric,
- the tactics of influence according to Cialdini,
- Tom Kerwin's design probes,
- MIRO message boards on every topic,
- e-book Web razor-sharp
- and others.
How much does it cost
Strategic design costs 39,800 CZK excluding VAT.
We have calculated that skills from each thematic blockthat you will learn and then use in Strategic Design, will pay for the entire training.
The investment in training usually returns to graduates within a few months. And sometimes for weeks.
At the same time, we know that this can be a drag on price for aspiring designers.
Do you need to split the amount into two invoices?
Or arrange for repayment?
Get back to us. Let's figure it out.
How does it work?
- We invite you to Teachable. There will be a lot of our videos and others resources. You learn them yourself at your own pace. After all, we will not kill time together with theories.
- Let's go through together 6 online meetings, where We supplement theory with practice. We will work on a sample project that will generate artificial intelligence for us.
- After each meeting we will talk about your topics and questions. As long as you enjoy it. It usually takes the next two hours. Do not plan anything after the meetings.
- For those interested, we will throughout the party cycle. In Brno. Well... at least it won't be in Adam's.
Tréninkem vás provede

Zakladatel rodu a myšlenkový leader. Zkušený marketér a stratég. Píše, školí, přednáší, účinkuje v podcastech a prosazuje AI revoluci.

Designlead House of Řezáč. Má za sebou desítky projektů od menších zákaznických výzkumů po tvorbu mnohojazyčných webů. Vystupuje na konferencích, školí.

Designerka.
Frequently Asked Questions
How will it work practically?
- The training will be online on Zoom and Miro platforms.
- The duration of each meeting is 3 hours (except for the first one, which is for an hour), followed by an informal, voluntary discussion.
- Before each meeting, you will receive study materials. Make a reservation at every meeting at least two hours to prepare.
- There will be an online group for participants throughout the training session where we will answer your questions and topics.
- Set aside plenty of time and a quiet work environment where no one will disturb you.
- Training led by Jan Řezáč with designers from House of Cutter.
- A group of about 12 participants.
- The final meeting and networking will be live in Brno.
- We do individual trainings for organizations. Write to us.
- If the deadlines do not suit you, or you need to go through the training at your own pace, we offer a version without live meetings — Strategic design: self-study
What will Strategic Design bring me?
You get a proven system for working on complex problems. It links the facilitation of group work, customer focus and validation of ideas. This is useful if you do, manage, or commission such projects. Examples will be from the world of digital projects — websites, applications, customer journey development, marketing. Skills are universal.
Will I get a certificate?
Yes, all graduates can get a certificate.
I'm a copywriter and I'm hesitant to come...
As a copywriter, you either write texts based on assignments or you proactively create such assignments... and for this you need to facilitate workshops, do customer research, design strategy and verify that your texts work. This is all the content of training.
I'm a designer and I'm hesitant to come...
As a designer, you either draw images based on assignments or proactively create such assignments... and for this you need to facilitate workshops, do customer research, design strategy, and verify that your designs work. This is all the content of training.
I'm a manager and I'm hesitant to come...
As a manager, you will be put in front of complex problems that you need to solve. You can't do that on your own. You need to effectively facilitate teamwork, foster a safe environment, get relevant feedback from customers, set a strategy, or validate your ideas before you spend too much money on the wrong direction of a project. This is all the content of training.
What's included in the price?
Annual access to Teachable where all the training videos go. We plan to expand them further. The core of the training is 6 live online meetings. Each meeting is followed by a Q&A where we answer your questions. We will record the Q&A so you can come back to them.
Will you record the meeting?
We don't record training sessions. It doesn't make sense because they are highly interactive. We will try to record a Q&A -- unless there are questions about the participants' specific projects. We logically cut out such parts from the record.
I fail to convince my boss that training makes sense.
Send the boss to Strategic thinking. When they change their approach to strategy, they change their approach to dealing with strategic projects. It will require you to have design skills.
I'm a student and I don't have that much money...
Let us know at skoleni@houseofrezac.com and we'll try to work something out.
Co si odnesete
Strategický design je nabitý know-how, které si obratem prakticky zažijete.
Dostanete Teachable se 70+ videi, ke kterým se můžete vracet.
Potkáme se na 6 on-line setkáních, kde vše probereme do hloubky.
Získáte odpovědi na své otázky po každém setkání.
Užijeme si networkingové živé setkání s rautem a vínem v kancelářích House of Řezáč.
Budete mít přístup do WhatsApp skupiny, kde budeme řešit vaše témata, a přístup do WhatsApp skupiny absolventů všech cyklů.
Kromě zkušeností si odnesete
taktiky vedení workshopu,
canvasy pro workshopy,
taktiky vedení rozhovoru,
taktiky rétoriky,
taktiky ovlivňování dle Cialdiniho,
designové sondy Toma Kerwina,
MIRO nástěnky ke každému tématu,
e-knihu Web ostrý jako břitva
a další.

Měl jsem strach, že si jako zkušenější designér z tréninku už moc neodnesu. Získal jsem studnici informací a nepřeberného know-how, ze kterýho budu těžit následující roky. U facilitačních technik jsem dokonce zjistil, že mám ještě velké mezery a můžu se hodně posunout. House používá moderní techniky výuky, kde teorii máme dopředu a na setkáních už s ní neztrácíme čas, jdeme rovnou k praxi. To bylo skvělé.
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Senior UX Designer, Kentico Xperience
Program podrobně
Nečekejte webinář, ale intenzivní práci a individuální přístup
Nečekejte přednášku, u které si stihnete kontrolovat Facebook nebo vyřizovat emaily. Vyhraďte si čas a klidný prostor, uvařte si čaj, klidně si nechte tepláky. Trénink je intenzivní a jedna aktivita navazuje plynule na druhou. Nemusíte se bát, že nebude dostatek prostoru řešit mezi ostatními účastníky právě váš projekt. Všem projektům se dostane dostatek prostoru i podpory od lektora.

Dřív jsem jen navrhoval. Teď vedu celý designový proces. Trénink mi dal nástroje pro facilitaci i chytré používání AI. Naučil mě klást správné otázky, vést výzkum i celý projekt. Ukázal mi, jak ovlivňovat chování lidí. Odcházel jsem s hromadou nápadů. Některé z nich jsme obratem využili v projektech našich klientů. Bylo to intenzivní. A přelomové. Změnilo to způsob, jak pracuju.
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zakladatel a web designer, Apadore
Ukázky
Odpověděli jsme 621 dotazů účastníků. Všechny jsou v Teachable.
24 argumentů

Vytvořili jsme pro vás 24 klíčových argumentů, které přesvědčí každého manažera. Nechte si je poslat.
Kolik to stojí
Strategický design stojí 39.800 Kč bez DPH.
Máme spočítáno, že dovednosti z každého tematického bloku, které se ve Strategickém designu naučíte a následně využijete, vám zaplatí celý trénink.
Investice do tréninku se absolventům běžně vrací během pár měsíců. A někdy i týdnů.
Zároveň víme, že to pro začínající designery může být cena brzdou.
Potřebujete částku rozdělit do dvou faktur?
Nebo se domluvit na splácení?
Ozvěte se nám. Vymyslíme to.

Léta jsem v designu pracoval intuitivně. Trénink mi dal nový způsob, jak se dívat na design jako na businessový nástroj – a teď začínám pracovat na své první designové sondě. Investice do tréninku se mi jen na ušetřeném času vrátila ještě před koncem.

senior developer, Superface
Často kladené otázky
Jak to bude prakticky fungovat?
Trénink bude online na platformách Zoom a Miro.
Délka každého setkání je 3 hodiny (kromě prvního, které je na hodinu), následuje neformální, dobrovolná diskuze.
Před každým setkáním dostanete materiály k nastudování. Vyhraďte si na každé setkání alespoň dvě hodiny na přípravu.
Po celou dobu tréninku bude k dispozici online skupina pro účastníky, kde budeme odpovídat na vaše dotazy a témata.
Vyhraďte si dostatek času a klidné pracovní prostředí, kde vás nebude nikdo rušit.
Trénink vede Jan Řezáč s designery z House of Řezáč.
Skupina okolo 12 účastníků.
Závěrečné setkání a networking budou naživo v Brně .
Děláme individuální tréninky pro organizace. Napište nám.
Pokud vám nevyhovují termíny, nebo si trénink potřebujete projít vlastním tempem, nabízíme verzi bez živých setkání – Strategický design: samostudium
Co mi Strategický design přinese?
Získáte ověřený systém pro práci na složitých problémech. Propojuje facilitaci skupinové práce, zaměření na zákazníka a ověřování nápadů. To je užitečné v případě, že takové projekty děláte, řídíte, nebo zadáváte. Příklady budou ze světa digitálních projektů – webů, aplikací, rozvoje cesty zákazníka, marketingu. Dovednosti jsou univerzální.
Dostanu certifikát?
Ano, všichni absolventi mohou dostat certifikát.
Jsem copywriter a váhám, zda přijít...
Jako copywriter buď píšete texty na základě zadání, nebo si takové zadání proaktivně vytváříte... a na to potřebujete facilitovat workshopy, dělat zákaznický výzkum, navrhovat strategii i ověřovat, že vaše texty fungují. Tohle všechno je obsahem tréninku.
Jsem designer a váhám, zda přijít...
Jako designer buď kreslíte obrázky na základě zadání, nebo si takové zadání proaktivně vytváříte... a na to potřebujete facilitovat workshopy, dělat zákaznický výzkum, navrhovat strategii i ověřovat, že vaše návrhy fungují. Tohle všechno je obsahem tréninku.
Jsem manažer a váhám, zda přijít...
Jako manažer budete postaveni před složité problémy, které potřebujete vyřešit. To nezvládnete sami. Potřebujete efektivně facilitovat skupinovou práci, podporovat bezpečné prostředí, získávat relevantní podněty od zákazníků, stanovovat strategii, nebo ověřovat svoje nápady předtím, než utratíte příliš mnoho peněz za špatný směr projektu. Tohle všechno je obsahem tréninku.
Je lepší Strategický design nebo Strategické myšlení?
Co je v ceně?
Roční přístup do Teachable, kde jdou všechna videa z tréninku. Plánujeme je dále rozšiřovat. Jádrem tréninku je 6 živých online setkání. Po každém setkání následuje Q&A, kde odpovídáme vaše dotazy. Q&A budeme nahrávat, abyste se k nim mohli vracet.
Budete setkání nahrávat?
Tréninky nenahráváme. Nedává to smysl, protože jsou vysoce interaktivní. Pokusíme se nahrát Q&A – pokud tam nebudou dotazy ke konkrétním projektům účastníků. Takové části logicky vystřihneme ze záznamu.
Nedaří se mi přesvědčit mého šéfa, že trénink dává smysl.
Pošlete šéfa na Strategické myšlení. Až změní přístup ke strategii, tak změní přístup k řešení strategických projektů. A rázem bude potřebovat, abyste měli designerské kompetence.
Jsem student a nemám tolik peněz...
Dejte nám vědět na skoleni@houseofrezac.com a pokusíme se něco vymyslet.
Ohlasy účastníků

Strategic design is priceless for designers and managers. It was crucial for me that Jan explained the topics to us on specific cases, including our projects. This training is definitely the right way towards UX.


Strategic design is like a cookbook for a designer. If you don't know how to improve as a designer and where to go, this course is the place to come to it.


Strategic design is like a party mix, where you just pick the themes that take you the furthest. It's a kind of accelerator for designers - completing it will make a lot of situations you'll deal with as a designer much easier in the future.


If you want to start thinking strategically and stop jumping at the first idea that comes to mind, go for Strategic Design by House of Cutter. It will teach you how to deal with the real essentials.


The training is challenging and has moved me many times in developing my design competencies. He helped me prepare and facilitate workshops. He helped me speed up my design work thanks to AI. And the discussion about how to be more emotionally resilient and where to recharge my batteries helped me a lot.
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Strategic design is a must-have for designers. One of the most important parts of training for me was stakeholder management, influence tactics and emotional resilience. In our company, I will use a few of the things we discussed.


The training was really pure practice. No frontal teaching. The biggest benefit for me was the strategy and business part. I thought I was already at a higher level in this area, thanks to Honza I had the opportunity to move much further.


Two years ago I started my own business. I thought a lot of things needed that I know my customer. I didn't know him. And other things I didn't know either, I just thought them. Today, thanks to Strategic Design training, I know how to do research and really get to know my customer, I know how to get the necessary background to make the right decisions, I know how to validate my ideas efficiently and inexpensively, I know how to deal better with stakeholders in my client projects, I know better how to help myself with AI. It's time to gradually put new knowledge into practice and solve complex problems based on data, not intuition.


I needed to better manage processes and work with people. Strategic design helped me see context and meaning in the details as well. He showed me how to engage a team and exploit its potential. Thanks to training, I immediately improved the facilitation of workshops, learned to read the reactions of colleagues and respond better to them. He's been very beneficial to me.


I wanted to improve as a designer. The training showed me how to move through the entire design process, most of all in facilitation. I realized that if I improved the facilitation of the workshops, I would also increase the confidence of my workshop participants in me. This will improve my position in the company and in the team. Design is not about designing, it is about collaborating with others with whom we create value together.


Intense. He's direct. It's open. It's clear. It's casual. It's online. He's alive. Team and individual. Stylish. I'm carrying a load of new practical information. Perfect pulling your head out of the sand. Training is not about drawing in Figma. It's about design before you embark on drawing. About design before design. It's about understanding what you're doing, why you're doing it and where you want to go.


I wasn't sure if Strategic Design would benefit me as a sales director as well. In the end, it was a hit in the black. We focused on specific skills that I can immediately start using in practice. I learned to create and pass assignments better — a crucial step in internal cooperation. And thanks to efficient data collection and problem solving, I already see improvements in communication with colleagues and partners.


Strategic design has helped me change the way I think as well as work. It gave me a completely different perspective on the strategy and the steps that need to be done before the technical part of the project. It is training for all those who want to achieve results and advance their project or business... and turn their dreams into reality.


I was looking for a course that made sense for the client. Strategic design was recommended to me by a colleague and I do not regret it. No waste of time with theories, but practice, questions, concrete answers. Prepare in advance and in training you will try everything. I like that the trainers really live it up and pass on real-life experiences.


I wanted to do more than just draw nice pictures. I wanted to get a strategic perspective on design, to have a bigger picture, to think about it differently. The training showed me how to do it differently, how I can do design even better. He gave me a lot of little things — facilitation, AI, sense-making — that I can transfer directly into the real world into my practice.


I went to the course because I needed a change. Training has broadened my horizons where I didn't expect it at all. The videos before the course were great. Thanks to them, I made the most of the meeting. The biggest aha moment? Pauses. I've learned that there's nowhere to rush. I would recommend this training to all traders right away.


In training, we learned how to effectively solve complex problems. On the basis of data and without unnecessary waste. I take away a number of techniques that I can immediately use in practice. Design probes, frameworks, facilitation, presentation and idea generation.


Thanks for a great course. It was an investment that will pay me back 100x in the future. I learned more in 5 weeks than I have in the last two years.


Strategic design is a source of ideas, inspiration, guidance and a time-consuming hobby for a few weeks, with overlap into the next few years. Seeing the whole design process was very crucial and important to me.

Practical information
- Training will be online on Zoom and Miro platforms.
- Each meeting is 3 hours long (except the first, which is an hour), followed by informal, optional discussion.
- You will be given materials to study before each meeting. Set aside at least two hours for each meeting to prepare.
- Throughout the training, there will be an online group for participants to answer your questions and topics.
- Set aside plenty of time and a quiet working environment where you won't be disturbed.
- The training is led by designers from House of Řezáč headed by Jan.
- Group of about 12 participants.
- The final meeting and networking will be live in Brno.
- We do individual training for organization. Write us.
- If the dates don't work for you, or if you need to go through the training at your own pace, we offer a version without live meetings – Strategic design: self-study.
Solve complex problems creatively
Let me know about terms for english-speaking!
Currently we organise all trainings only for czech-speaking audience. If you're interested, leave your e-mail and we'll let you know once we set up the terms for english-speaking.
Your email address
How do we work with your personal data? Take a look here.
Let me know about terms for english-speaking!
Currently we organise all trainings only for czech-speaking audience. If you're interested, leave your e-mail and we'll let you know once we set up the terms and self-study courses for english-speaking.
Your e-mail address
How do we care about your personal data? Take a look here.