Design is not drawing pretty pictures.
Design is the solution of complex problems.
And as with marketing... AI is fundamentally transforming design.
The principles remain
We get to know your business.
We get to know your customers.
We find a bottleneck.
We will propose a solution.
We'll verify him.
Iteratively. On an ongoing basis. So, to really change the behavior of customers, users, fans...
Tools are changing
Crawling & scraping.
Deep research.
Prompt engineering.
Vibe coding.
Automation platforms.
...
The new designer tools are actually very technical. Scissors gradually unfold.
Some of the designers only Draws in Figma. This is a dangerous position for the future because i Figma is actively trying replace the plotter with an iČEK.
Some of the designers are generalists. Facilitation, customer research, stakeholder management... dominate skills that do not go so well andTo write.
Part of the designers It also uses AI. So they don't do some of the work anymore and have it automated. Some of them have significantly accelerated. And most importantly, they have already begun to do new things that are difficult without AI.
So we created a new workout.
The principle is the same as in AI Marketing Lab. Let's just focus on UX, CX, product, service design & innovations.
We will experiment together. At the same time, we will give you knowhow in areas where we actively use AI and works for us.
“A technical edge gives you an advantage that you may exploit for a few short years. “
-- Cedric Chin
Reading for the weekend
L.A.'s Entertainment Economy Is Looking Like a Disaster Movie
There's not much fun in Hollywood. Less work. More AI.
