Website, app, e-shop... they all have it the same. They need to drive. You don't outsource management. It has to come from within the company, not the agency.
So it's up to you. At the same time, you can manage a digital project in a very diverse way.
Beginner solves CO
I don't like the banner on the main page. I'd need to redo the page structure here. Items in the menu should be named differently. And in a different way again. And yet another way. Everything is justified... the management agreed on the change! So... remake. Once. Three times. Five times. Until everyone is satisfied. The focus is mostly on graphics, which at the same time has the least impact on the performance of 99% of websites.
Intermediate also solves CO
At the same time, he has his favorite metric. With sites, these are in demand. For e-shops orders. U appek churn. Make this change to increase demand. There is nothing to say against it... at the same time when you are in B2B, the demand can come in maybe half a year. So again, he's making blind adjustments.
Advanced solves two things
1️⃣ Mantinels of the brand — if we are already doing something, is it in line with the brand? If so, that's OK. If not, redo. He needs a great one for that brandbook. Not a logomanual.
2️⃣ 100+ metrics. Because it's not just about demand. It's about gradually rising in search engines... even the AIČK ones. That people are more looking for your brand. That they sign up for the newsletter. And a bunch of other stuff. The higher tens of metrics solve every week and asks what's going on... that something got better or worse. And it sets up work on the site to be highly likely to influence key metrics today or in the future.
I remember it like today. Jirka Pech tells me: “I don't really care what's on the site if it works...”. And so we made him that way. It worked. And he develops it to this day.
“All power corrupts, and absolute power corrupts absolutely. “
- John Acton
Reading for the weekend
How China Is Outperforming the United States in Critical Technologies
China is no longer a cheap assembly plant. In fact, it is a world leader across a range of technologies.
