I didn't write this newsletter. Just like I haven't written any other one this year.
1️⃣ I dictate the idea.
2️⃣ AI writes a draft.
3️⃣ I edit the newsletter.
4️⃣ AI learns how to write it better next time.
That's how it's been running for half a year.
They say you can spot AI text at a glance. And yet you're already on the fourth paragraph and it's pretty good, isn't it?
Writing with AI
Most people picture one thing when they hear „writing with AI“: I type a prompt, text comes out. But it simply isn't a binary choice — either AI writes, or a human writes, and nothing in between.
0️⃣ You write everything yourself. By hand. With a quill. On parchment. The way it's always been done! Obviously.
1️⃣ AI researches, you write. AI goes through studies, pulls out numbers and sources. You write the text yourself.
2️⃣ AI pushes back, you write. You write a draft, AI tears it apart with questions and hunts for holes. The Grill me skill is great for this. You do all the editing.
3️⃣ AI edits, you write. You write a draft, AI handles rhythm, word order, filler, typos or citations.
4️⃣ AI writes, you edit. You give it an idea, AI delivers a draft, you turn it into a finished text. This is how I write newsletters.
5️⃣ AI writes, you hit send. I can actually imagine this for standard, short, highly structured newsletters. AI can obviously send them on its own.
Good writing happens somewhere in the middle. The more you care about a text, the more of the work stays with you.
Why it isn't working for you
AI generates a text for you in 30 seconds. The output is terrible. Then you spend an hour fixing it.
You tried better prompts from LinkedIn. You bought ChatGPT licences for the whole team. And a copywriter still writes your texts, because what comes out of the chat can't be sent out.
That's not AI's problem. AI does exactly what you tell it. The problem is what you don't tell it.
The tone of your brand. The audience you're writing for. Examples of what good text looks like. The structure that keeps things consistent.
In practice it's called context engineering — and it has little to do with chasing a better prompt. I dictate my newsletters. AI chews them over somehow.
Stop writing
Stop writing when you have to. Write only when you want to.
Together with Nikola we turned our writing system into a short course. You get exactly what we use today:
1) 4 skills for Claude — the system finds most of the material about your brand on its own, then writes newsletters and LinkedIn posts and learns from your feedback.
2) Videos that walk you through the setup — no coding, you'll have a first version running in about an hour.
3) At your own pace, with access and updates for a year.
The price is 1,990 CZK excl. VAT for the first 100 participants, then 3,490 CZK. You get instant access after purchase.
You enter a topic and within a few minutes you're reading a draft that sounds like you. Instead of writing, you're just fine-tuning the details.
By the way, AI already publishes this newsletter too. My colleague has gradually cut the time to deploy it into Ecomail, onto the website and LinkedIn from hours to minutes.
"I'm not a very good writer, but I'm an excellent rewriter."
– James A. Michener
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