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New book by Jan Řezáč · following the sold-out Web sharp as a razor (2014)

Řež: How to Act Strategically in Times of Rapid Change

Our work is changing dramatically with AI. Intuition is failing.

Stop wasting energy on projects that should never have started. Get a structure for making decisions, even without a five-year plan.

pre-order at early bird price

V předprodeji od června 2026.
Vydáváme a odesíláme na podzim 2026.

Ceny v předprodeji:
Kniha a kurz 2 894 Kč
•
Kniha 595 Kč
59
DNÍ
DO ODHALENÍ OBÁLKY

V předprodeji od června 2026.
Vydáváme a odesíláme na podzim 2026.

Ceny v předprodeji:
Kniha a kurz 2 894 Kč
•
Kniha 595 Kč

Jak se dnes rozhodujete?

Máte vizi na pět let?

Plán na letošní rok?

Vlastní intuici?

V době rychlých změn všechny tři přístupy selhávají. A vy mezitím utrácíte peníze a čas na projektech, které měli zaději zůstat na papíře. Jak poznáte, které to jsou?

HOW WE DO IT AT HOUSE OF ŘEZÁČ

For 10 years at House of Řezáč, we've been exploring ways to maintain perspective in ambiguous situations.

From experience, a cycle of strategic tools emerged: a structured way to make decisions when everything is complex and tangled. It's suitable for independent professionals, small and medium-sized business owners, and managers leading their teams.

‍

9 Strategic Tools for the Thinking Professional

1. Set Goals

Start distinguishing between different levels of goals. It will change the way you think about your projects.

3 levels of goals
Goals change everything
OKR vs KPI

2. Understand People

Stop guessing what customers want. Learn how to conduct customer research that reveals their true motivations.

Collect the right data correctly
Sense-making
AI

3. Map the situation

Understand your position in the market and how the world is changing. Find areas where new opportunities are emerging before your competitors do.

Wardley Maps
Strategic moves

4. Strengthen collaboration

Build a resilient team you can rely on. Create an environment where people around you solve problems themselves.

WARDLEY's principles of collaboration
implementing changes in the company

5. Dig your moat

Understand what protects you from competition for years to come. And start building it systematically.

When you don't need a moat
seven types of sustainable competitive advantage

6. Address what matters

Identify the area that is currently hindering your progress the most and dedicate your energy to it.

BOTTLENECK
customer factory

7. Decide based on the situation

Stop trying the same method for everything. Start acting according to what the situation truly demands.

Cynefin
real options
investments and commitments

8. Validate ideas

Learn to run inexpensive experiments. They'll quickly show you whether to invest further in an idea – or hit the brakes.

design probes
risk identification
threshold setting
opportunity solution tree

9. Work from the present

Start acting from the present instead of setting ambitious goals. Small weekly improvements will transform your company in a year.

ideal present
weekly business review
WHAT WILL CHANGE WHEN YOU IMPLEMENT THESE TOOLS

You'll improve management in 4 aspects

You'll stop wasting

You'll only pursue strategically sound projects, eliminating others before you invest too much.

You discuss important decisions

Structurally, systematically, with your team. A difficult decision will no longer be a monologue that no one questions

You anticipate what will happen

You see market changes years ahead. You manage to react to them before they affect you.

You work on daily change

You stop wasting time on lengthy planning and replanning. You invest energy into what truly moves things forward.

WHAT KNOW-HOW FORMATS WE OFFER

The book provides the foundation. The course and Discord will support you in putting everything into practice.

The book introduces all 9 tools and provides examples. You'll gain an overview of what can be used and when. However, if you want to truly implement them for yourself or your team, relying solely on the book will be challenging.

That's why we've created a video course to accompany the book, where we discuss the tools: our experience, how we implemented each tool, what was essential and what wasn't.

We are also building a community on Discord where you can ask questions, discuss your situations, and chat with other readers. And you'll get answers to your questions.

Beta feedback

Knihu Jana Řezáče by si měli přečíst zejména majitelé a vrcholový management, kteří jsou zodpovědní za naplňování cílů a směřování své firmy. Jan se nezabývá nudnou teorií, ale představuje ryze praktické nástroje hodící se pro různé fáze přípravy firemní strategie. Líbí se mi, že se jedná o méně známé, ale o to více užitečné, nástroje. Mezi ně patří třeba Wardleyho mapy, 7 sil nebo teorie omezení. Čtenář tak získá neotřelé pohledy na to, jak postupovat, a pravděpodobně zažije i zajímavé aha momenty. Už jenom proto doporučuji si knihu přečíst.

Poradenství na pomezí podnikání, komunikace, digitalizace a strategie je v českém prostředí hodně velká rarita. Jan Řezáč se v této nice vypracoval na jednoho z velmistrů. Tuto knihu jsem si nejen přečetl s velkým gustem jako Řezáčovu „Summu Theologicu“, ale hodlám se k ní opakovaně vracet jako k praktické příručce moderní strategie pro otevřené a informované podnikatele. Vám doporučuji totéž.

Tomáš Hrivnák

legenda českého brandingu

ŘEŽ skvěle propojuje tři věci, které jsem doteď řešil odděleně — strategické myšlení, AI a každodenní praxi. Najednou vím, na čem stavět dál.

Pavel Lasák

špičkový expert na Excel

WHAT YOU GET

Choose your level of commitment

You can read about the tools, implement them with the help of the course, or adapt everything to your organization's needs personally with Jan.

Strategic thinking

Experience with Jan

The book provides you with tools. The video course shows you how to implement them. Strategic thinking goes even further with practical application.

39,800 CZK excl. VAT

Max 12 participants

I want a spot in the Cohort
Detail nabídky

Kniha ŘEŽ – všech 9 nástrojů a příklady z praxe v tištěné podobě

Online materiály – šablony a podklady pro práci s nástroji
‍
Videokurz – krátká videa a návody, které vás provedou jednotlivými nástroji, abyste je dokázali zavést ve svém týmu nebo firmě

Discord pro účastníky – abyste se mohli ptát a řešit svoje situace rychleji
‍
Q&A s Janem – živě nebo ze záznamu

Živá akademie – od listopadu 2026 naživo

2,5 dne strategického poradenství – pro vaši organizaci nebo její část. Zmapujeme situaci a ořežeme projekty, které nikam nevedou

Knihu a videokurz dostanete navíc v ceně.

The ŘEŽ Book – all 9 tools and practical examples in print

Online Materials – templates and resources for working with the tools
‍
Video Course – short videos and guides that will walk you through each tool, so you can implement them in your team or company

Discord for Participants – so you can ask questions and resolve your situations faster
‍
Q&A with Jan – live or recorded

Live Academy – live from November 2026

2.5 days of strategic consulting – for your organization or a part of it. We will map the situation and cut projects that lead nowhere.

Book & Course

I want to learn

Start focusing only on strategically sound projects. Cut the rest before you spend too much.

5,514 CZK → 2,495 CZK excl. VAT

Pre-order until October 2026. You save 2,300 CZK.

PRE-ORDER at the early-bird price
Detail nabídky

Kniha ŘEŽ – všech 9 nástrojů a příklady z praxe v tištěné podobě

Online materiály – šablony a podklady pro práci s nástroji

Videokurz – krátká videa a návody, které vás provedou jednotlivými nástroji, abyste je dokázali zavést ve svém týmu nebo firmě

Discord pro účastníky – abyste se mohli ptát a řešit svoje situace rychleji
‍
Q&A s Janem – živě nebo ze záznamu

Na podzim 2026 dostanete knihu poštou a přístup ke kurzu i Discordu do mailu.
‍
Hodina stratéga vyjde na 2 500 Kč až 10 000 Kč. Dostanete devět nástrojů, videokurz a Q&A v předpordeji za cenu jedné takové levnější hodiny.

The ŘEŽ Book – all 9 tools and practical examples in print

Online Materials – templates and resources for working with the tools

Video Course – short videos and guides that will walk you through each tool, so you can implement them in your team or company

Discord for Participants – so you can ask questions and resolve your situations faster
‍
Q&A with Jan – live or recorded

Just the book

I want to understand

Get the definitive guide for modern strategists. Take the first step towards effective management.

795 CZK → 595 CZK

Pre-order available. Regular price after release: 795 CZK. Save 200 CZK.

PRE-ORDER at early-bird price
Detail nabídky

Kniha ŘEŽ – všech 9 nástrojů a příklady z praxe v tištěné podobě

Online materiály – šablony a podklady pro práci s nástroji

The CUT Book – all 9 tools and practical examples in print

Online materials – templates and resources for working with the tools

* Všechny uvedené ceny jsou včetně DPH.

For teams

Do you want the book and video course for your whole team? For 5 copies or more, we offer a better discount. Contact us →

What you might be thinking right now

I'm tired of theoretical books.

This is about the tools we've been using at House of Řezáč for the past 10 years. Specifically. With templates. With practical examples. Without corporate jargon.

I don't have time to read a long book.

We're writing this book for busy people. It will be short and actionable. Plus, each habit is a standalone chapter. You can always read just the one that's most pressing for you at the moment.

Why should I pay today and wait until October?

For your patience, you'll get a discount and the certainty that in October, you'll receive both the book and the course immediately after they're printed.

What if this isn't for my business?

Habits work for organizations of all sizes. In large companies, implementing them is more challenging... which you know if you've ever tried to move a large group of people. Start with yourself, start with your team — and it will be fine.

Will the book and course still be available after launch?

Yes, they will also be at full price.

I have another question. Who can I contact?

Jaké jsou VOP pro prodej a předprodej?

Mám jiný dotaz. Komu se můžu ozvat?

Download the chapter for free

We'll send you the PDF of the first chapter, 'What's Happening in the World of AI', to your email. No strings attached. And we'll be the first to let you know as soon as the book is available for purchase.

The Book Řež

PLEASE NOTE: The layout of the sample chapter is provisional; the final editing and typesetting are currently being done by the book designer.

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