Running an e-shop isn't easy.
Traffic is falling. 68% of Google searches end without a single click to a website (SparkToro, 2026). When an AI answer shows up in the results, click-through rates drop almost by half — from 15% to 8% (Pew Research Center, 2025). Customers are gradually moving to marketplaces and comparison sites.
Visitors are more expensive. The cost of acquiring a customer in retail is rising year over year — by 16% according to industry reports (Focus Digital, 2026). Online, roughly every fifth order comes back, around 19% (NRF, 2024).
Convincing people to buy is harder. Customers compare you with Amazon, not with the competition in your field. On top of that, people shop more and more from mobile, which converts far worse than desktop. And visitors abandon around 70% of shopping carts (Baymard Institute).
Measurement is hell. The end of third-party cookies, tracking consents, the move to GA4 — you track fewer people with less accuracy than before.
And we could go on. We don't have to. You know it very well. Just like you know your e-shop.
You understand the assortment. The navigation. You've gotten used to various quirks of your e-shop that quietly lower the total number of orders.
That's why we look at your e-shop from the outside
We go through your e-shop the way your customer sees it. We've been auditing websites for 20 years and we follow how people actually behave, not common sense — I wrote a book about it, Web ostrý jako břitva, and we hold an ethical-influence certificate from the Cialdini Institute. We review the e-shop against more than 500 checkpoints and add your own data from analytics, heatmaps and research.
There's always room for improvement.
We'll send you a sample
Want to make sure an audit will help you? Write to us and we'll send you a sample.
Summer is running. What you fix now earns in the autumn.
"The real voyage of discovery consists not in seeking new landscapes, but in having new eyes."
– Marcel Proust
Weekend reading
Once you know something, you can't imagine not knowing it. It applies to your presentations, your copy and your e-shop.
