Customer research and sense-making
Get to know your customers so that your ideas can succeed.
9.900 Kč (excl. VAT)
Currently we organise all trainings only for czech-speaking audience. If you're interested, leave your e-mail and we'll let you know once we set up the terms and self-study courses for english-speaking.
Start where your customers are today
Customer research is not questionnaires in trams (shallines). You can use hundreds of different methods. Choose the right ones and discover the real world of your customers.
Get below the surface
The most important and most universal method of research? Conducting an interview. It's just how you learn things you don't know that you don't know... directly from customers. And if the interview is to go really deep, you need to master the tactics of conducting the interview.
The least effective conversation management tactic? You ask open-ended questions. You didn't expect that, did you? Learn at least 10 more effective tactics.
Find Diamonds
Did you get the data? You need to interpret them correctly. Find the most important insights. They're alone. In a group. Or using AI.
Navigate the world of your customers with interviews and sense-making.
The training will guide you
Frequently Asked Questions
Training program
Meeting 1: Conducting a Research Interview
We will rehearse the tactics of conducting conversations so that you get much more in depth than you do today. It fits into every conversation and collaboration.
Meeting 2: Sense-making
We will go through several types of sense-making activities — continuous sense-making, sense-making workshop and AI sense-making. And let's make sense of the data obtained.
Course of training
- We invite you to the Teachable. There will be our videos and other resources in it. You learn them yourself at your own pace. After all, we will not kill time together with theories.
- Let's go through together 2 online meeting, where We supplement theory with practice.
- After each meeting we will talk about your topics and questions. As long as you enjoy it. It usually takes Another hour or two. Do not plan anything after the meetings.
- In addition, during the entire training, we solve your questions and topics via Whatsapp.
What the materials look like
The materials in Teachable are mostly videos (currently in Czech)
We answer questions after each meeting
Who is training for
Designers
Learn customer research and increase the success rate of your projects.
Innovators
Start with the customer and increase the success of your innovation.
Marketers
Understand your customers and increase the effectiveness of marketing activities.
Tutors
Jan Řezáč
Founder, owner, and general manager of House of Řezáč. Author of the book Web ostrý jako břitva (Razor-sharp web). He lectures at leading conferences on digital design.
Trainings are led by Jan & designers from House of Řezč.
We read dozens of books. They took a number of foreign courses. We have put more than CZK 500,000 into courses in the last 3 years. We have seen dozens of top facilitators facilitate. And we learned from them.
We connect principles, specific methodologies and practice. You will experience new skills directly in training, so you can use them in real life. By a turn.
We'll shoot you at rocket speed. And in the future, it will save you time, energy and money, which you will not burn through unnecessary work and ignorance.
Dates & Price
Your investment is 9.900 CZK excluding VAT.
Included is access to materials in Teachable for 1 year, two 3-hour hands-on online meetings and a taped Q&A after each meeting.
Cycle 1: Spring 2026
- Wednesday 8 Apr 13:00 — 16:00 + discussion
- Thursday 16 Apr 13:00 — 16:00 + discussion
Frequently Asked Questions
What will training bring me?
You will get a verified system for obtaining information about customers, users or stakehodlers using interviews. You will increase the success of your projects because you will stop coming up with ideas blindly. Examples will be from the world of digital projects — websites, applications, customer journey development, marketing. Skills are universal.
Will I get a certificate?
Yes, all graduates will receive an electronic certificate.
I'm a designer and I'm hesitant to come...
As a designer, you either draw images based on assignments, or you proactively create such assignments... and for that you need to understand people through customer research.
I'm a manager and I'm hesitant to come...
As a manager, you will be put in front of complex problems that you need to solve. You can't do that without knowing the real needs, motivations, and concerns of customers. You need to learn customer research.
What's included in the price?
Annual access to the Teachable, where there are preparatory videos and materials. We plan to expand them further. At the core of the training are 2 live online meetings. Each meeting is followed by a Q&A where we answer your questions. We will record the Q&A so you can come back to them.
Will you record the meeting?
We don't record training sessions. It doesn't make sense because they are highly interactive. We record Q&A after training, except when the participant does not want to record their question.
I fail to convince my boss that training makes sense.
Send the boss to Strategic thinking. When they change their approach to strategy, they change their approach to dealing with strategic projects. And he will need you to have research skills.
I'm a student and I don't have that much money...
Let us know at skoleni@houseofrezac.com and we'll try to figure something out.
Ohlasy účastníků
Let me know about terms for english-speaking!
Currently we organise all trainings only for czech-speaking audience. If you're interested, leave your e-mail and we'll let you know once we set up the terms for english-speaking.
Your email address
How do we work with your personal data? Take a look here.
Let me know about terms for english-speaking!
Currently we organise all trainings only for czech-speaking audience. If you're interested, leave your e-mail and we'll let you know once we set up the terms and self-study courses for english-speaking.
Your e-mail address
How do we care about your personal data? Take a look here.