Webinar Recording: AI is not ChatGPT
What do different language models really do? What are the relevant AI tools? And how to take advantage of it? For marketers, designers and their managers. One-hour webinar recording on practical use of AI tools.
0 CZK
.avif)
This is a replay of the webinar from Jan 27, 2026. Everything we talk about below can be found in the hour-long video.
“AI has slowed down a lot in the last year. Nothing much is going on.”
Did you hear that? We do. Too often, actually.
It's a crock of crap.
When you only see AI as a window in ChatGPT, nothing much has really changed. You ask. You're getting answers. Sometimes good, sometimes not.
But AI is not ChatGPT.
AI is an ecosystem of tools. Connected. Automated. Able to do the work for you that you would need a team of people and a week of time to do.
AI is a separate field.
Together, we'll go over how to do it and what to focus on in 2026.
What you need to master
Everyone knows how to prompt. That's not enough anymore.
We'll go over the key areas that separate those who really use AI from those who just chat with ChatGPT.
1. Why “I Can With ChatGPT” Is No Longer Enough
- How the AI ecosystem has changed in 2025 and what it means for your work in 2026.
2. Key AI Skills for 2026
- Working with data. Acquiring, cleaning, structuring. Website crawling, scraping, analysis. Your competition has data publicly available. The question is whether you can extract them.
- Automation and interconnection. AI itself is just a piece of the puzzle. The power is in the interconnection. Workflow that runs without you. Tools that transfer data to each other. Through API or MCP servers.
- Rapid prototyping. From an idea to something tangible in hours, not weeks. Without programmers. Without waiting. Vibe coding, generating landing pages, functional prototypes.
- Prompt-engineering for advanced. Not “write me an email”. Structured prompts. Chaining. Work with context and examples. The difference between “it works somehow” and “it works great”.
3. Tools we use in House of Řezáč
- Concrete demonstrations of tools and procedures for marketers and designers.
4. Q&A
- Space for you and your questions.
Who is it for
Are you a marketer? Designer? This is for you.
Marketers
You analyze customers, look for communication directions, create campaigns. AI will help you. Not by generating “catchy headlines”, but by understanding the data and generating concepts quickly.
Designers
You do research, sense-making, ideation, prototyping, validation. It's the same process. Same tools. Different output. There is still a strong need to use AI tools effectively.
Managers
You want to know what is possible today. What to expect from the team. What you want from your people. And where to invest in education.
What do you take
A map of AI skills for your profession
- Overview of areas where AI is changing the rules of the game. For marketers and designers.
- What you can do. What are you missing. Where to start.
- Applicable the very next day.
Tips on the tools we use
- What we use different language models for.
- How we connect tools with each other.
- Inspiration for your own practice.
The training will guide you
.avif)
Marek will guide you through the webinar
Marek Simkovský
Lead Designer House of Řezáč | 12+ Years in Design & Marketing
He has led projects for TON, Konica Minolta, City of Brno, Masaryk University and others. He performs at conferences (WebExpo, AI Restart). Leads and forms AI trainings House of Řezáč. And most importantly, AI tools and procedures are used every day.
Frequently Asked Questions
Want to go deeper?
The webinar is a view from a helicopter. We will show you what is possible.
Learning it yourself is hard. Tools change every month. You don't know what to link to what. And most importantly, you don't know what you don't know.
That's why we do trainings. Not lectures. Training sessions. It's practical. Technical. Without programming.
AI Design Lab
For designers. 6 meetings. Research, sense-making, ideation, prototyping. All with the use of AI.
AI Marketing Lab
For Marketers. 6 Meetings. Crawling, automation, monitoring, content generation and recycling.
Frequently Asked Questions
Do I need any prior knowledge?
A basic experience with AI tools (ChatGPT, Claude) is enough. We will go into more advanced topics, but we will explain everything.
Is the webinar really free?
Yes. It is an invitation to the world of advanced use of AI. If you are interested, you can continue on our trainings.
What exactly will I learn in the webinar?
You will get an overview of the AI ecosystem behind ChatGPT — we will show work with data, automation, rapid prototyping... You'll take home an AI skills map for your profession and tips on specific tools.
What tools will you show?
We will focus on different language models (Claude, ChatGPT, Gemini), automation platforms (Make, n8n, Relay) and vibe coding tools (Claude Code, v0, Replit, Lovable). We adapt the specific selection to the current state of the tools.
Who is the webinar not for?
If you are a developer or data scientist, the information will probably be too basic for you. The webinar is intended for non-technical professions.
Participant Testimonials
Get a replay today
Let me know about terms for english-speaking!
Currently we organise all trainings only for czech-speaking audience. If you're interested, leave your e-mail and we'll let you know once we set up the terms for english-speaking.
Your email address
How do we work with your personal data? Take a look here.
Let me know about terms for english-speaking!
Currently we organise all trainings only for czech-speaking audience. If you're interested, leave your e-mail and we'll let you know once we set up the terms and self-study courses for english-speaking.
Your e-mail address
How do we care about your personal data? Take a look here.