Web

Traffic is falling, visitors cost more, buyers are harder to convince and measurement is hell. That's why we look at your e-shop from the outside — through your customer's eyes.

AI is changing the rules of the game: the web is now a source of truth for machines and a place for conversions. Key investments: customer research, idea validation and stakeholder management.

The management of digital projects must come from within the company. Beginner solves appearance, advanced metrics and brand. The goal is a website that really works.

Are you considering a redesign? Yes, your website IS hellish. He doesn't communicate well. The redesign is in hundreds of thousands to a million (s). Which you can postpone for a year.

What should you do with your website or e-shop? You have many ideas, but the answer is: “It depends!”—which isn’t helpful until you ask, “What truly matters?”

Razor-sharp web. It's been 10 years since the first edition was published. I've been posting updates on LinkedIN all month on topics from the book. What's changed-What hasn't changed. Find them below.

The last 3 weeks have been filled with news about the epidemic and rapid changes. They are overwhelming, urgent, and crisis-driven. Perfect for journalists and politicians, but not for me.

The law firm SEDLAKOVA LEGAL specializes in technology law and has created a practical-legal part of the methodology for Web Audit.

In 2014, I published the first Czech book on the razor-sharp Web design process. Five years later, it’s still relevant, though web technologies have evolved.