Customer Research

Stop shooting adjustments blindly.

“I have an idea”, says the manager. I'm sure it will work out this time. And six months later, you find out that it really didn't work out again.

Come on smart. The more innovative, complex, challenging change you make, the more you need to understand the people out there you want to influence.

And that's what customer research is for.

‍

We understand your customers

Customer research is not questionnaires given by students to people in shallines (trams).

We thought we knew a lot about our customers. But it was only after user research that we found out what they wanted and how to help them. Every meeting with House of Řezáč was very pleasant, and at each one we moved forward and learned something new. We don't have a website yet, but thanks to our collaboration with HoŘ, we have made great strides in understanding our customers, their needs, and what makes sense to start doing.

Lukáš Pavlica

CEO, Forgee

‍

We use a wide variety of research methods. We study data in analytics. We talk to people. We do keyword analysis. We verify the concepts of your ideas. We do User testing.

This gives us a rich picture of your customers, partners, stakeholders, fans and other people you need to influence.

‍

Customer research reduces the risk of your project not succeeding
‍

People may not have a need
People may not understand your idea
People may not want to pay for it

The House of Řezáč approach is completely different from that of other web agencies. Workshops and user research forced us to systematically reflect on our business, and as a result, the collaboration had a greater impact than just creating a website. It also helped that they managed other suppliers on the project for us.

Jiří Pech

Managing director, PKV BUILD

‍

We do research together

You orientate yourself in your business. We focus on research methodologies.

Together we formulate the intention and research methods
We collect data
We will analyze them together and prioritize

Together we will see a lot more in the data than if we did it alone. Thanks to this, we will find the most interesting opportunities for change.

Konica Minolta customer portals are crucial to the customer experience. That is why European stakeholders place more demands on them than can be met. Thanks to our excellent collaboration with House of Řezáč, we have initiated fundamental changes in corporate culture and advanced team competencies in UX design and product management. We have begun conducting user research, working as a team to find more possible solutions, better determining priorities, iteratively experimenting, measuring, and evaluating the benefits of portal modifications.

David Erbmann

Manager IT Portal B2B Europe, Konica Minolta

Case study

How we changed the approach to customer portal development

International research, redesign of the portal and mentoring of the internal team kick-started the strategic approach to the development of the entire system.

immerse yourself in the study