AI inequality

Want to know yourself in the AI era? They help us Wardley Maps. I will show them on August 26, 2025 at a webinar and write about them under the hashtag #RezacOnWardley.

Let's talk about inequality. According to Simon Wardley, citizens of three categories await us.

1️⃣ People with AI.

2️⃣ AI.

3️⃣ Guys.

We can see it's already happening. Can you afford to build AI competencies in time and money? You're in the first category and you have an advantage... even though you may not realize it.

In the future, I expect significantly... SIGNIFICANTLY different incomes of people of the first and third categories. In the “office“ work cannot be avoided.

I have two stories to tell.

Story about SEO

A colleague was doing SEO analysis. Technical factors of the site, content factors from the keychain, what are the most important steps. Analysis for a couple of days of work. Then he decided to change majors and left us.

Haircut. ✂️

Instead of a colleague, we took an Aiko. One run of linked tools costs about a dollar. On purpose, we had the AI analyze all the projects he worked on. Dollar here, dollar there. It has indistinguishably similar results. He recommends the same priorities.

Creating such automation is not about your normal intuitive dialogue with ChatGPT. Everyone can handle it. You have to know prompt-engineering, work with MCP, API and automation. And other competencies that we teach at AI Marketing Lab. (yes, we will introduce this SEO to you AFTER we teach you the basic skills...)

I'm not saying a colleague was the best SEO specialist in the world. Not even that our AI is the best SEO in the world. At the same time, it is enough for us at the moment.

Convert it practically for yourself. When you don't have the relevant AI competencies, then:

👉 It doesn't occur to you that such a thing is possible.

👉 You don't put together tools, prompts, APIs... because ChatGPT really isn't enough.

👉 You stay where you have been so far... and Clients will still pay today.

Two years back we dealt with experimenting with AI. Try ChatGPT! Dense, eh? Today, we're talking about mastering AI tools and related technical skills for your field. That's why at House of the Cutter we deal with “just“ AI for marketing. And, of course, design. We're not pushing it any further.

The Story of Figma

At the beginning of July, I saw a competing design of the site within the selection. 50 rendered pages in Figma. Pretty one next to the other. Desktop + mobile website. Someone must have spent two months of intense drawing on it.

Haircut. ✂️

We do during the holidays on several sites. Completely free of Figma. Enthusiastic clients. We save time, because the drawing will be done 80% of the time. You can't tell by the result.

All designers work in Figma. 98% of ads for UX, UI, product designer require Figma. We use it only marginally and out of coercion.

With the development of AI, it simply does not make sense to waste time on new Figma tricks. Na Strategic Design we teach ! 0 % Figmu. 100 % design. I don't know if Figma will be here in 10 years. I know there will be far fewer figmasters.

For sites, you practically NEVER need Figma anymore. Yes for apps so far. It's a temporary condition. Soon enough AI will be created for apps as well. Today, clients still pay it.

Do you see the inequality here?

Citizens of three categories.

Can you afford to build AI competencies in time and money?

Can you afford NOT to build AI competencies in time and money?

August is such a nice month to think about it.

“LLMs work best as eager but inexperienced research assistants: good at mapping known landscapes, bad at deciding what matters. “
— Vaungh Tan

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