Non-redesign

Over the holidays, we gradually changed the structure of our site. We made a bunch of landing pages. They changed the presentation of services. We started the page about To the cutterthat a bunch of people are looking for and there hasn't been a more substantive mention of it on the web.

We used to call it a redesign. With the transition to Webflow already ours We do not redesign the website. We're developing it. We have no reason to change it technically and visually from the ground up.

Do you also want to get out of the web redesign cycle? It means that:

👉 you overcome your own inertia,

👉 you change your attitude,

👉 you will go to the platform

👉 and you will make the most of it.

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Will you change your approach?

1 ️ ⃣ Customer Research and creation assignment You spend 80% of your energy. ! 20 % you put into creation. Thanks to generative AI, it's no longer science fiction. It's a reality.

2 ️ ⃣ Build your website on a rented platform type Webflow (here we use), Wix, Framer,... so this could be your last redesign. You cease to have a reason to technically change the site from the ground up.

3 ️ ⃣ 20% of the content of the site you write, ! 80 % of content (intelligently) generated. To cover all the interesting topics of business. To generate intelligently, you need to master prompt-engineering, automation platforms, RAG and have enough ready-made content. We teach it at AI Marketing Lab.

4 ️ ⃣ Visually, you will only bother with the site to the extent that, to make it usable and respected your brand. No more is needed.

This is not normal! It is normal to run a website on WordPress and spend 80% of the energy to debug the graphics. It just doesn't make sense (years) anymore.

The world of web design today is in a paradoxical situation.

1. The web today is an essential marketer that It brings you demands and orders. Of course, only if you grasped it sensibly enough.
2. Sites will be in the coming decades to attend less and Fewer people. And more and more AIs. Extending AI tools will change user behavior.
3. What information AI generates about you to people depends on your website. And all other online communication. The customer's journey is suddenly much foggier and harder to measure. And at the same time easier for the user.

The time for website redesigns is coming to an end. In 10 years there will be no reason for them, because people won't go to sites in sufficient numbers. At the same time — if you're going to be seen all the time in 10 years — you need to communicate online better and more than ever before.

Want to learn skills you need not only to Creating a Good Assignment for the Web? And for the creation of digital products in general? Come on Strategic Design. The last time we start is September 8. (and it's not a marketing ploy)

“We live in capitalism. Its power seems inescapable. So did the divine right of kings. Any human power can be resisted and changed by human beings. “
-- Ursula K. Le Guin

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Reading for the weekend

Dating Men In The Bay Area

A long and profound text about manhood written by a woman. Just because a white man plays life on the lowest difficulty doesn't mean it's easy.