Alice in the realm of AI

If I had to choose two heroines suitable for the AI era, they would be Pipi Long Stocking and Alice in Wonderland.

“I haven't done that before. That'll go for me.”
— Pipi Long Stocking

“By breakfast, I can only believe in ! 6 Impossibility.”
— Alice in Wonderland

What does this mean in practice? At the beginning of the year, we gave a colleague an assignment. Do tool to automatically generate articles by keyword analysis.

The first phase? She sat down with ChatGPT and let it generate articles. They had one thing in common. They were completely unusable. Generic. Uninteresting. Unreadable. Like regular AI articles!

Two months later, she finished with the first version of the project. It generates articles that are better than the average copywriter writes. Content still needs human control. At the same time, those outputs are not bad at all.

As part of her work, a colleague generated some scripts in Python, among other things.

You should probably know about her that:

1️⃣ can't program

2️⃣ not a marketer,

3️⃣ not a copywriter,

4️⃣ is not an SEO specialist.

And at the same time Those articles are already attracting visitors from search engines. Some better. Some worse. And most importantly, they will be part of training corpora for future AIČs. Or they won't... if the robot evaluates them as bad.

Could it be done better? Well, sure. We have about 20 ideas to improve the generation. We will introduce them gradually.

Think about it.

A layman with the right procedure will acquire competencies as an average marketer, copywriter, SEOMag and programmer.

Of course, there are more roles where you can be average thanks to AI. We generate videos, photos and infographics. It's becoming routine.

As soon as you do something routine, you can Automate partially or completely.

Consequence? A huge boom in marketing communications and content creation. At the same time, the fight for visibility and trust is more challenging than ever before.

Things are in full swing in the US. I have independently confirmed from two people that over the past year their cold email conversion has gone up to a tenth. And they're happy for her.

Stop thinking about firing your marketers. Start thinking about how do you ten times their performance. It might help AI Marketing Lab.

“He who would run his company on visible figures alone will soon have neither company nor visible figures to work with. “
- W. Edwards Deming

‍

Reading for the weekend

Systeemkort: Claude

Analysis by Simon Willison. Everything you should want to know about the new Claude 4. And you didn't know you wanted it.