AI

Let yourself be inspired. From the use of AI in marketing, business and internal processes, to managing digital projects and company management.

Alice in the realm of AI

A non-expert with AI and courage can match pros. It’s not about perfection, but progress. AI doesn’t replace roles — it amplifies them. Your starting point matters less than your direction.

Automation (AI)

Automation is not a threat, but an opportunity. Whoever can handle it will have a head start. Capitalism does not forgive mistakes. Fear doesn't solve anything. Competencies in AI will make decisions.

AI today and tomorrow

AI is changing work and corporate culture. Don't expect people to be replaced, but tools to lift productivity. Flexibility wins, not loyalty to specific tools.

AI content creation

AI is changing the creation of marketing content. The key to automation is mastery of prompt-engineering, RAG and fine-tuning. Whoever adapts gets a head start. How to do that? Read on.

The web in 2025: AI has changed the rules of the game

AI speeds up site building in 2025—wireframes, SEO, copy, and testing are automated, saving time and money. Ignore AI, and you’ll fall behind.

AI and design

AI changes UX/CX design, just not how you think. Asking ChatGPT about your target audience and having it simulate a conversation doesn’t end well...

AI Transformation

Generative AI is changing the way we work. Not just as individuals. It changes the way entire organizations work. Increases efficiency, enables faster innovation and provides new opportunities.

Times have changed. Learn to use AI

John is a Renaissance personality. He can do a lot of things and it's hard to put them into text. Assembling his medallion is really a problem. That's why we agreed to have an interview.

MASTERCLASS: Marketing in the Age of AI

Increase the efficiency of your marketing activities with generative AI. In the webinar recording, we will show you how to do it.

You'll surf the AI wave and see where you go

From a memorable outfit, to e-shops, workshops and marketing trainings, creating razor-sharp websites to the burning topic of implementing AI in the marketing process.